The Etonic Reaction 1981 vintage sneaker ad for the vintage Etonic Eclipse trainers

Today we’ve got a vintage ad for Etonic’s Eclipse running shoes from 1981. These running shoes featured Dr. Rob Roy McGregor' foot-cradle cushions and Etonic’s patented rear-foot lacing system°.

Ad info is below:

The Etonic reaction

Eclipse' Trainer

That Winning Feeling. That special satisfaction when you know you've done what you set out to do. Etonic knows the feeling. That's why Etonic designs sports footwear around the sports foot. Like the Etonic Eclipse® Trainer.

Remarkably light (men's 8.3 oz. in size 9, women's 7.2 oz. in size 7) and comfortable (featuring breathable oxi-mesh nylon). Our exclusive advanced generation Dr. Rob Roy McGregor' foot-cradle cushions your foot naturally. And our patented rear-foot lacing system° allows you to adjust your Eclipse Trainers for a better fit and extra support in the long run. The Eclipse Trainer from Etonic. Designed to give you that winning feeling, every step you take.

RW5-STAR
★★★★★
Runner’s World Magazine
Etonic. Winning never felt better.

Etonic Inc.. Brockton, MA 02403. A member of the Colgate Sports Group of Companies 'Patent Pending