Here’s a 1977 vintage ad for the Mitre Moscow running shoes featuring Olympic Gold medalist Melvin Pender. This original vintage Mitre print ad is available at our web store RewindRunning.com.
Ad info is below:
mitre
Worth its weight in gold.
Olympic gold medal winner Mel Pender is helping Mitre make tracks. Mel values fast starts. He has been rated fastest in the world out of the blocks.
Mitre has a head start in track with the recent acquisition of Kingswell Sports Company. We start with quality Kingswell manufacturing, add innovative ideas and the result is the new Mitre Moscow.
The Moscow is great looking and feeling. Its distinctive red suede and white nylon are super soft, yet the price is right. The Moscow has sole flexibility, plus strong support in the heel and shank, and is so light it's meant to move.
Mitre's on the move, too. The soccer world knows our top reputation. And our sports involvement is expanding. We believe, like Mel, that with quality equipment and encouragement a lot of you are potential gold medal winners. Ask your dealer for the Moscow and other Mitre products. And write us for a free copy of "It's Never Too Late," Mel's personal account of winning the gold at the age of 31 (quantities available to coaches). Mitre Sports, inc., 3042 Miller Road, Lithonia, Georgia 30058.
Mitre is 160 years old, but running faster than ever. Run for the gold and the Mitre Moscow
