Here’s a vintage sneaker ad from 1978 for the AAU BIG “D” suede basketball shoes. These sneakers came equipped with a "quarter sweep for toughness" 👊 and a "molded waffle sole for fancy footwork." This ad made me wonder where have I seen this logo before? 🤔
Ad info is below:
AAU SHOES
BASKETBALL SHOES
FOOTWORK THAT WORKS
AAU Basketball Shoes play as hard as you do. They give you the look and feel of a champion.
AAU BIG "D" SUEDE
These are the basketball shoes that court good sports with comfort and style. Royal blue suede leather uppers with split suede leather quarter sweep for toughness. Fully padded tongue and collar and cushioned arch to insure comfort. Ribbed toe bumper and molded waffle sole for fancy footwork. Men's and boys' sizes in royal blue suede.
AVAILABLE AT FINE DEPARTMENT STORES AND SHOE STORES EVERYWHERE
Distributed by INTERMARK SHOE COMPANY
A Division of International Seaway Trading Corporation
1382 West 9th Street • Cleveland, Ohio 44113
