Spalding Action Footwear 1978 Vintage Sneaker Ad

Here’s an old school ad from 1978 for Spalding’s runners at Florsheim Shoe Shops. This original vintage advertisement is available over at RewindRunning.com.

Ad info is below:

Impact absorbing wedge $27.95

Flared shock absorbing heel $29.95

Lightweight, durable canvas uppers $16.95

Cushioned comfort soles $26.95

Any Way You Look at Them, They’re Champion Performers.

Introducing Spalding action footwear.

Take a good look at these new Spalding styles. Any way you look at them, they can start you on your personal path to glory. Action traction bottoms. Com-fortable, long wearing uppers. Inspired performers in a wide range of sizes. A must for every amateur professional. That's why they deserve the Spalding name. And that's why you'll only find them at our Florsheim Shoe Shops. Because we fea-ture only the finest footwear for the man-on-the-move. So come on in and walk, jog or sprint on out in ready for action

FLORSHEIM SHOE SHOPS

Minneapolis: 530 Nicollet Ave. • St. Paul: 401 Wabasha Street • Rosedale Shopping Center • • Brookdale Center • Southdale Center • Maplewood Mall • Ridgedale Center • Burnsville Center American Express cards welcome along with most major credit cards.

New Balance Running Mates 1978 vintage ad featuring the 320 road training sneakers

Today we’ve got a 1978 vintage The Athlete’s Foot ‘Running Mates’ ad for the New Balance 320 road training shoes. This original vintage New Balance & The Athlete’s Foot print ad is available at our web store Rewind Running.

Ad info is below:

Running Mates
New for men and women from New Balance at The Athlete’s Foot stores.

Now — both men and women runners can enjoy all the new improvements of New Balance's 320 road training shoes. Fuller, boxier toes. One-piece uppers. Padded tongues and foam-backed heel cups. Both feature full-width size and arch-support saddle. The women's W320 is built on a special woman's athletic combination last for a snug, narrower fit. Another winner .. . New Balance's Trail W355 for women (pictured right). The perfect mate for the men's Trail 355 — the road training shoe you can also wear for trail and cross country. et the trained specialists at THE ATHLETE'S FOOT stores fit you in the shoes you need for your special needs. No one knows the athlete's foot like THE ATHLETE'S FOOT.

M320 -Men, W320 -Women, Royal Blue/White - nylon uppers

New Balance 320 vintage sneakers from 1978

Here’s a great old ad for the New Balance 320 model. This original vintage NB 320 print ad is available at our web store RewindRunning.com.

Ad info is below:

320 1976-77's number one rated trainer — tough, comfortable, fully protective. This year's 320 has a one-piece upper with padded tongue, a fuller, boxier toe (from a last with broader toe design), a lightweight outer sole with flared heel and wrapped toe for greater durability, and a foam-backed tricot heel cup that fits snugly all around for improved support. Men's 31/2AA-15EEEE, in Royal Blue with White.

See your local authorized New Balance dealer, or send for our free color catalog. 38 Everett Street Boston, Massachusetts 02134

new balance athletic shoes usa

Saucony Hornet 1978 vintage sneaker ad by athletic attic

Here’s a cool old 1978 vintage sneaker ad for the Saucony Hornet model running shoes. This original vintage Saucony Hornet sneaker print ad is available at our web store RewindRunning.com.

Ad info is below:

Ms. Hornet

Hornet

The ‘Attic is full of Hornets.

Athletic Attic stores are loaded with Hornets these days. These top ranked shoes from Saucony were rated #1 for rearfoot impact absorption by Runner's World Magazine — and given a 5-Star rating. We recommend them highly, and a closer look at a Hornet will tell you why:
The added tongue and quarter, thick midsole wedge and herringbone outsole design combine to create a highly comfortable durable training flat.
The Ms. Hornet provides the same kind of outstanding performance for the female runner, and both men's and women's models are available in a wide variety of sizes. But our favorite Hornet feature is the very affordable price. It really takes the sting out of buying a top-rated running shoe! Visit your nearest Athletic Attic today. Things are buzzing!

saucony

Athletic Attic

Asics Onitsuka Tiger 1978 vintage sneaker ad featuring the Montreal II, Corsair, Jayhawk and Enduro

Here’s a 1978 retro running shoe ad for the Asics Tiger model sneakers. This ad was put out by The Athlete’s Foot and features the Montreal II, Corsair, Jayhawk and Enduro models.

Ad info is below:

SOFT LANDINGS EVERY STEP AND STRIDE OF THE WAY

Montreal II T-35 nylon uppers
Corsair T-24 leather uppers
Jayhawk G-5 nylon
Enduro T-36 nylon mesh

TIGER SHOES AT THE ATHLETE’S FOOT STORES
Flexible. Lightweight. Well-cushioned to absorb impact with your every step and stride. Let the experienced specialists at THE ATHLETE'S FOOT put you into the right Tiger shoes for YOUR kind of running. Grass or path. Track or tough terrain. One mile. Three miles. Twenty-six miles. No one knows the athlete's foot like THE ATHLETE'S FOOT stores. Great color selection for men and women. Great price selection.
Available only at participating stores.

No one knows the athlete's foot like

The Athlete's Foot

Bauer 1978 vintage trainers ad featuring Guy Lafleur

Here’s an old school vintage sneaker ad from 1978 for Bauer Equipe training shoes. This ad features NHL hockey legend and goal scoring machine Guy Lafleur. This original vintage Bauer Equipe print ad is available at our web store RewindRunning.com.

Ad info is below:

When Guy Lafleur hangs up his Bauer skates, he hangs around in Bauer training shoes.

Bauer training shoes are Guy's choice for top performance off the ice. Take the Equipe, the model he's wearing. It combines strength, traction and comfort with dashing looks. Foot support is concentrated at the greatest stress points. An elevated heel wedge helps prevent tendon strain.

Equipe has a fully padded collar, tongue, and a special tendon guard. There's even a full impact-reducing midsole. And the rounded heel construction makes running easier and the whole shoe itself lasts longer. You'll find Bauer training shoes for men, women, and children at a sporting goods store near you.

Bauer

Brookfield Braun-Bilt 1978 vintage sneaker ad

Today we’re got a 1978 vintage running shoe ad for Brookfield’s Braun-Bilt model of sneakers. This original print advertisement is available over at our Rewind Running web store.

Ad info is below:

Get a Kick Out of Running
So you're a runner and you've finally decided to put your feet first. Slip into braun-bilt and experience a great fitting shoe. Designed for both speed and durability.

You've heard of braun-bilt
Whenever American shoe manufacturers discuss quality, you're liable to hear the name "braun-bilt" whispered in envious tones. Braun-bilt runners are designed and built the way every shoe should be. We design and build more shoes for athletes than anyone else in the U.S. (You've seen our name on RW's "Best Companies" listing).

RW says weight and fit are important. We said we wanted even more. So we challenged our 600 master-craftsmen to produce a runner for the American foot that met or exceeded the standards of every feature the experts deemed "most important." And produce they did. The new braun-bilt has been inspected to the point of exasperation. 21 different ways. And it passed every test with flying colors.

The imported mystique

We've all grown up with imported products, some of them truly exceptional. Japanese electronics. German automobiles. English scotch. But don't let anybody give you the run-around when it comes to shoes. 'Made in America" is still the world's standard of excellence. Braun-bilt can turn you into a world champion, It's a quality runner, and will conquer time and distance comfortably. So get a kick out of running... slip into a braun-hilt.

BROOKFIELD ATHLETIC SHOE COMPANY, INC 15 MECHANIC ST., EAST BROOKFIELD. MASS. 01515
BRAUN•BILT SHOES ARE AVAILABLE IN FINE SPORTING GOODS DEPARTMENTS EVERYWHERE INCLUDING MONTGOMERY WARD & CO. AND MR. WIGGS. IN BOSTON. MASS: MICKEY FINN: CHICAGO. ILL: MORRIE MACES SPORTS, SANTO SPORT STORE. PHILADELPHIA. PA: M & H SPORTING GOODS. GOLD MEDAL SPORTING GOODS. INDIANAPOLIS. IND: ATHLETIC DEPARTMENT. CHE ATHLETES FOOT: MC LEAN, VA: IRVING SPORT SHOP. LOUISVILLE. KY: ALLIED SPORTING GOODS: WOONSOCKET. RI: RATHBUN FACTORY OUTLET AMONG OTHERS.

AMBI training shoe 1978 vintage sneaker ad

We’ve covered AMBI brand a few times on the blog and you can see their other vintage ads here, here and here. This is the last ad that we have for this brand and it’s for their Training Shoe from 1978,

Ad info is below:

AMBI
ENGINEERED FOR RUNNERS...
BY A RUNNERS' ENGINEER!

AMBI . . . the exciting new Training Shoe from the U.S.A. . . . didn't just happen! It was designed by a famous track coach specifically for his athletes ... and you can tell it! Extra support! More cushioned protection! Traction to spare! Crafted with special care to assure the serious runner of mile upon mile of comfortable wear. And, one glance at the rugged good looks of the AMBI Trainer tells you that styling has reached a new plateau! Check AMBI feature for feature, and then road test your own pair. You can't buy a better shoe, or find a better value, than AMB! Available in Red w/White trim or Blue w/White trim in men's half sizes 61/2 thru 13, medium width.

Features:
1. Leather and Nylon Uppers. Split leather encircles the foot to add durability and support. Nylon taffeta uppers and foam & Trico inner-lining permit the foot to breathe freely.
2. Mid-sole and Wedge. Special mid-sole adds cushioned comfort to the foot while the tough beveled wedge guards against ankle turns. Both are very flexible and eliminate the need for a 'break-in' period.
3. Padded Tongue. The extra long tongue and shoe top are foam-padded and lined to prevent foot irritation.
4. Innersole. The lightweight innersole is extremely durable yet completely flexible.
5. Exclusive Contoured 'Last'. An exclusive Last, or mold, carefully contours the shoe to conform to the exact shape of the foot.
6. Special Heel Collar. Soft, carefully shaped 'anti-slip' heel collar fits snugly against back of foot.
7. Molded Heel Counter. Molded heel counter won't break down under wear. Protects against Achilles Tendon injury.
8. Rubber Sole. Compound rubber sole provides many times the wear of others.

SPECIAL INTRODUCTORY OFFER: For sixty (60) days, through July 31, 1978, we are offering the AMBI Trainer to readers of RUNNERS WORLD at the introductory price of $19.95 per pair, plus $2.00 postage and handling (Regular $28.95). When order-ing, please indicate color preferences and regular shoe size. Shoe size• Color:_ Name Address City State ❑ Check Enclosed [11 Master Charge ❑ BankAmericardiVisa Zip expires For phone orders, call Toll Free 1-800-643-5462 (In Arkansas 1-800-472-5457) Send to: AMBI, P.O. Box 249, Jonesboro, AR 72401

AAU BIG "D" vintage sneaker advertisement from 1978

Here’s a vintage sneaker ad from 1978 for the AAU BIG “D” suede basketball shoes. These sneakers came equipped with a "quarter sweep for toughness" 👊 and a "molded waffle sole for fancy footwork." This ad made me wonder where have I seen this logo before? 🤔

Ad info is below:

AAU SHOES
BASKETBALL SHOES
FOOTWORK THAT WORKS

AAU Basketball Shoes play as hard as you do. They give you the look and feel of a champion.

AAU BIG "D" SUEDE

These are the basketball shoes that court good sports with comfort and style. Royal blue suede leather uppers with split suede leather quarter sweep for toughness. Fully padded tongue and collar and cushioned arch to insure comfort. Ribbed toe bumper and molded waffle sole for fancy footwork. Men's and boys' sizes in royal blue suede.

AVAILABLE AT FINE DEPARTMENT STORES AND SHOE STORES EVERYWHERE

Distributed by INTERMARK SHOE COMPANY
A Division of International Seaway Trading Corporation
1382 West 9th Street • Cleveland, Ohio 44113

Fastrak 1978 three stripe vintage sneaker ad

Nope, not adidas. Today we've got an old school 1978 ad from Fastrak who apparently also laid claims on 3 stripes.

Ad info is below:

Run with Quality. At prices that won't slow you down.

Fastrak shoes perform. Stride for stride. And heel to toe, Fastrak's way ahead in quality. Our special sole and heel treatments cushior every step. Heavier sponge innersole absorbs more shock. And full arch adds greater support. Your feet will appreciate Fastrak quality. Your wallet will love the price. Fastraks in men's, boys' and women's sizes are always in stock. You can get any size, any style. Any time. And for the woman on the run, Fastraks for women perform beautifully, fit perfectly. That's because they're designed specifically for the feminine foot and constructed on narrower lasts. When it comes to running, Fastraks put quality up front. At prices you won't pass up.

FASTRAK®
Athletic Footwear
Distributed nationally by
Illinois Footwear Company
2400 Greenleaf Avenue
Elk Grove Village, Illinois 60007
312/593-6050

Medalist Brand 1978 vintage track suit ad

1978... the year you took psychedelic​ magic mushrooms and watched your granny run a marathon at midnight. 🍄🤣 This advertisement is for Medalist brand track suits and running shoes of Fond du Lac, Wisconsin. One thing about mining through these old school magazines and catalogs is you see advertising trends that appear over and over again. Back in the late 70s and early 80s everyone was using this running "speed trails" photography effect to illustrate blazing fast quickness. Other than that apparently Elvis Presley wore Medalist brand.

Ad info is below:

RUN FOR LIFE

Medalist Pride's new line of running and warm-up outfits .. . keep you looking great!

Running . . . jogging . . .keeping fit. Its a good idea that's becoming a very healthy pastime. From the serious runner to the entire family, people are keeping fit mile after mile.. and they're enjoying it! Now, Pride introduces their Run for Life line of running and worm-up outfits. Attractive color combinations. Bold stripe patterns. Comfortable running outfits designed for people on the go. Whether you're training for a marathon ... or simply staying in shape, you'll look fit wearing Pride. And, Pride Run for Life outfits are invadable in adult and youth sizes and styles. The entire family can stay in shape! Plus, to keep your running on truck, Pride includes a FREE running chart with every Run for Life outfit sold. Check out Pride's Run for Life lineup at your Medalist Pride dealer today. For the mune of your nearest dealer, call TOLL FREE: 800-558-9776. Keeping fit. It never looked so good.

Medalist Industries, 1978

RUN FOR LIFE

Medalist Pride
19 East McWilliams Street
Fond du Lac, Wisconsin 54935
TOLL FREE: 800 558 9776

Tred 2 vintage running shoe repair ad from 1978

Here’s an 1978 running shoe repair ad for Tred 2. I tried to search around for a company that does this today and unfortunately there aren't many out there. Seems like a sustainable "green" idea that might have been ahead of its time. Tred 2 eventually pivoted over from rebuilding other brands sneakers and later went on to create their own line of running shoes. If you want to see a couple of their sneaker ads they are here and here.

Ad info is below:

How to get a longer, safer run for your money. 

Take good care of your running shoes; they'll give you more mileage and better support. And for even longer life, Tred 2 will rebuild them—at about half the cost of a new pair. 

Clean by hand only; machine washing severely weakens stitching. When Tred 2 rebuilds your shoes, we reinforce broken stitching and repair cracks and tears.

Don't play tennis in running shoes; the toes aren't built to take it. They'll quickly wear right through the outer sole.'

Shoes wear down inside, too—reducing comfort, support and safety. Tred 2's rebuilding includes brand new insoles and arch supports. New shoelaces, too.

For proper heel elevation and injury-free running, never let your shoes wear down into the midsole. Run with a second pair while Tred 2 rebuilds your first, with a brand new outer sole that will outlast the original. 

Tred 2 rebuilds running shoes for $14.95. 

Enclosed are pairs for rebuilding at $14.95 each, plus $1.50 per pair for postage and handling. I've enclosed ❑ check, ❑ money order. Please charge my: ❑ BankAmericard, ❑ Mastercharge. 

Card No.  Expiration Date  Signature  Name  Street  City  State  

Zip

Tred 2, Inc., Dept. 178
2810 Channing Ave.
San Jose, CA 98131

Tred2

1978 Tred 2, Inc 

Colt by Brookfield 3 stripe vintage sneaker ad from 1978

Colt by Brookfield three stripe vintage sneakers.

Ad info is below:

Best run for your money

Slip into the shoe that's gonna give you a lot of kicks. Built for performance, built for comfort... but most of all, built to make you a winner.

We call it COLT, because we were too embarrassed to call it what it really is... SUPERSHOE.

It's a lightweight beauty with road-grabbing traction that lends wings to your feet. Supports them better than a rich uncle would. Cushions and protects them like a doting mother.

Go ahead, try them on (they're really not expensive). Your feet will tell you the happy truth. COLTS are runners built the American way.

For more quality, more durability and better fit. With features that prove we, too. read RW's "Ideal Guidelines.” And then, we produced a runner for you that just may make them raise their standards.

For you, we designed innersoles for maximum stability and flexibility. An extra shock absorbent ethylene-vinyl-acetate heel wedge. A padded heel and arch support. All the features you need to turn earth pounding marathons into easy sprints. COLT by Brookfield. A stylish, good old-fashioned American value by the supershoe people.

LOOK FOR COLT SHOES IN YOUR FAVORITE SPORTING GOOD DEPARTMENT
COLT SHOES, IN FULL AND HALF SIZES, WILL BE AVAILABLE AT GOLD CIRCLE, AYR-WAY AND CLARKINS STORES.

C🎯LT
BROOKFIELD ATHLETIC
SHOE COMPANY, INC.
15 MECHANIC STREET.
E. BROOKFIELD, MASS 01515

Bauer ​Lightfoot trainer 70s vintage sneaker ad ​

Here’s another cool old pair of vintage 1970’s sneakers, this time by Bauer, a brand best know for their association with pro hockey equipment. Back in the late 70's they produced a line of awesome running shoes, including the Lightfoot.

This ad also made me wonder if it was the inspiration behind the Canadian comedy troupe Kids in the Hall sketch, Mr. Heavyfoot. If anyone knows Dave Foley please ask him for us!

Here’s the copy from the ad:

There are shoes you can run in. And now there's a shoe you can run and run and run and run in
Introducing The Lightfoot Trainer from Bauer. 

The great pleasure of running is running. It's insatiable. The more you do, the more you want to do. That's exactly why we have created our new Bauer Lightfoot Trainer and why Bauer took the Runner's World specifications and designed a training shoe to meet them. During a brisk morning run you want a shoe that doesn't feel as though you're lugging weights. Bauer's new Lightfoot Trainer is less than 325 grams (approx. 11 oz. And the nylon upper has only enough suede to provide proper support without extra weight.

The quarter-mile and indoor tracks have turns and inside running that demand above aver-age lateral strength. As you shift, there's great stress put on any shoe between its sole and upper. 

Bauer's new Lightfoot Trainer is made to meet RW's rigid specifications in lateral strength to assure you of comfortable track running. For the weekend runs, the Lightfoot had to measure up to RW's sole wear test. The sole is long-wear-ing rubber with closely grouped "nipples" to take hold of the running surface for grip and push. This is augmented by a solid, wide and com-fortable heel. On city streets, these city lights will get you home happy. Our measure here was RW's "impact re-sponse"test for both heel and forefoot."The forces under the fore-foot are, in general, larger than those under the heel. So the shoe should perform well in both of these categories" (RW, Oct. '77.) And that's exactly what we have attempted to do. 

No matter where you run, the new Bauer Lightfoot Trainer can run with you. Bauer has been cited by consumer groups for producing a high quality, high value shoe. We intend to maintain that endorsation and add yours with this new Lightfoot Trainer. This is the year North America begins to run to the Bauer beat So why not be one of the first to feel the rhythm. 

Bauer
The New Lightfoot Trainer