We’re back to old school runner ads today with this 1978 vintage adidas Formula 1 print ad. This is one of our favorite adidas sneaker models from back in the day. If you’re interested in buying them now we have posted them over on our updated Top 10 Retro Runners list.
Ad info is below:
Road Test: Formula I
PERFORMANCE: A
Special traction profile makes this shoe highly responsive. Extended sole and racing spoiler stores up touch-down energy and throws leg into longer stride at lift-off. Time-saving ghilly lacing makes for quicker starts.
SAFETY: A
Special arrangement of profile eliminates lateral slip – the main cause of knee injuries. Combined effect of carefully determined width of heel, extended sole area and grooved wedge reduces heel impact by 25%. Full padding and heel counter built in as standard.
SUSPENSION: A
Excellent shock absorption on any road surface. All-round grooving of wedge provides a smooth, yet positive ride.
ROAD HOLDING: A
Perfect stability achieved through flared heel and thick wedge. Special sole profile (developed in collaboration with the Automobile Industry) holds the road and ensures perfect traction.
AIR CONDITIONING: A
No overheating. The uppers – made of nylon and leather – provide perfect air cooling where it’s needed.
MILEAGE: A
On long distances, a real energy saver (see performance). Durable quality rubber profile developed to provide out-standing mileage for money.
Optional extras: your feet. Just for the record. The Marathon gold medal at Montreal was won in adidas. In the New Year’s San Paulo 1977 Marathon and Boston Marathon adidas came in first too.
adidas
