Nike Waffle Trainer 1977 "MADE FAMOUS BY WORD OF FOOT ADVERTISING." Vintage Sneaker Ad

Here’s a vintage 1970s vintage Nike Waffle Trainer print ad. This ad’s photography seems to have served as inspo and was riffed on later in 1979 by the Jaclar Ms. Miler runners here. The original vintage Nike ad is posted over at our Rewind Running web shop here.

Ad info is below:

MADE FAMOUS BY WORD OF FOOT ADVERTISING.

We don't have to tell you about the reputation of Nike running shoes. You already know. Because you're a serious runner. You've seen them on training tracks and fields all over the country.

You know them for their quality. Their lightweight, and long life. Mostly, you know them for the innovative design that always seems to show up first on Nike. We believed if we could build a shoe that was good enough to meet the demands of serious runners like you, the word would spread fast.

And it has. Today, our shoes do most of our advertising for us. And the name Nike is famous. We'd like to thank you for all the ads you've been running for us. On your feet.

NIKE

8285 SW Nimbus Ave. Suite 115

Beaverton, Oregon 97005

Big 5 Sporting Goods Store 'Fives' 1983 Vintage Sneaker Ad

Here’s a 1980s vintage sneaker ad by Big 5 Sporting Goods for their in house ‘Fives’ sneaker brand. The sneakers featured in this ad are the ‘New Frontier,’ ‘Sundancer’ and ‘Cadet.’ This original vintage ad is for sale over at our vintage RewindRunning.com shop.

Ad info is below:

FIVES ...THE NAME OF THE GAME!

SHOES FOR RUNNING AND FITNESS…

Top quality shoes loaded with outstanding innovative features and unique high technology design!

men's 'NEW FRONTIER', ladies' 'SUNDANCER' (not shown) feature nylon mesh & suede leather uppers. Ultra-light-weight, long-wearing J-3 air blown wave pattern outsole - perfect for road or cross-country surfaces. Cushion 'Litelon' midsole & wedge for exceptional shock absorbency. Removable cushion bio-flex insole, double-stitched double reinforced heel counter provides optimal stability and minimizes excessive pronation. Leather saddle for greater stability and sway bar open toe construction for comfort and long wear. 19.99

youth's 'CADET', a full-featured performance running shoe or all-around knock-around shoe features two adjustable velcro fasteners, nylon taffeta and suede leather uppers, sturdy heel counter and tough long -wearing outersole. 15.99

AVAILABLE AT ALL

BIG 5 SPORTING GOODS

STORES THROUGHOUT CALIFORNIA

Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

New Balance W320 Vintage women's running shoes ad from 1978

This one is for the ladies. Today we’ve got an old school New Balance W320 vintage women's running shoes ad from 1978. This original vintage sneaker ad is available over at our RewindRunning.com web store.

Ad info is below:

new width sizing for women

the W320

Yes, New Balance's top-rate road trainer, the 320, now comes in a special model for women runners. Called the W320, it's designed on a woman's athletic combination last with a heel two sizes narrower for a snugger fit throughout the heel and Achilles tendon area. Otherwise, it's the same great trainer - with full width sizing (women's 4AA-10D, soft one-piece upper, unique arch-support saddle, and durable protective sole/wedge/midsole combination. In Royal Blue and White with distinctive Red logo. New Balance's W320 - the first running shoe truly fit for women.

NB

New balance

38 Everett Street

Boston, Massachusetts 01234

Distributed in Canada by Sport Dinaco Inc. of Laval, Quebec.

Brooks Vantage, Lady Vantage, Vantage Supreme and Vantage Supreme 1978 vintage sneaker ad

Today we’ve go an old school ad for Brooks running shoes featuring their Vantage, Lady Vantage, Vantage Supreme and Vantage Supreme model runners from 1978. This original vintage print advertisement is available over at our Rewind Running web store.

Ad info is below:

designed for dedicated runners ...

Vantage, the training flat Runner's World rated #1 **and Lady Vantage, are designed with improved breathable nylon mesh uppers, lacing loops, Varus Wedge,* Soft Support System with Heel Cup, reinforced racing stud sole* and the innovative perforated mid-sole.*

Vantage Supreme and Lady Vantage Supreme

have a stitch less all leather vamp and durable woven nylon uppers plus the Varus Wedge*, Soft Support System with Heel Cup, reinforced racing stud sole* and innovative perforated mid-soles.*

All Brooks VANTAGE models feature:

Reinforced Racing Stud Sole*. The outside heel strike area of the sole has been built-up to increase wearability and special racing studs afford increased traction.

Perforated Mid-Sole with scientifically aligned perforations that greatly increase both the shock absorption and flexibility characteristics while decreasing weight.

Soft Support System with Heel Cup is designed to seat the heel in the shoe for increased comfort and better control while also cushioning the metatarsal heads at toe off. Compression forms the Soft Support System materials to provide continued positive f it.

Varus Wedge*, a mid-sole wedge which is approximately 3 to 4 degrees thicker at the inner portion of the heel to equalize the force of heel contact or foot strike. This permits even distribution of impact shock while lessening abnormal pronation of the foot.

At Brooks it's how you rate our shoes that counts!

BROOKS Shoe Mfg. Co. Inc Hanover, Pa. 17331

New Balance 700 vintage sneaker ad from 1983

Today we’ve got an old school 1980s vintage sneaker ad by New Balance. This ad is for their 700 model runners which featured a "Cellogram" midsole and a "locular dynamic" design. This vintage magazine print advertisement is from 1983 and an original copy is available over at our Rewind Running web store.

Ad info is below:

The difference between other training shoes and the 700 is staring you in the face.

The NewBalance 700 is a competitive training shoe.

Some of you will wonder what "competitive training" means exactly. If you have to ask; this ain't your shoe. On the other hand, if you're a serious, purposeful runner who trains specifically to run faster, the 700 is going to do something quite remarkable:

Make you a faster runner.

EVERYTHING ABOUT THIS SHOE IS DESIGNED FOR SPEED.

There have been precursors of the 700. Not the least of which was the New Balance 620. Like that shoe, the 700 is extremely light. More to the point, it’s light years ahead in performance.

Consider its Cellogram midsole/wedge. An exclusive New Balance compound, Cellogram represents a breakthrough in energy efficiency. Running in a lot of training shoes is like running on wet turf. Running in the 700 is like running on a tuned track. The difference is the microcellular construction of the Cellogram Its extremely "tight" cell structure dramatically resists compression set and returns to the runner more of the energy he expends during training. The net result, according to every member of the New BalanceTrack Team who tested the 700, is improved training time.

IT EVEN MAKES TRAINING SAFER.

The core temperature of the bones in a runner's feet are dramatically affected by the nature of a shoe's upper material-a fact confirmed by research we did at the gait lab of one of Boston's leading hospitals.

With this in mind, we made the 700's upper of a special polyweave mesh. Permeable and breathable, it helps to significantly reduce heat buildup-a major contributor to stress fractures.

Other key components in the 700 include a double density counter and a firm mid-sole heel pad for exceptional stability. A cutaway arch and Flextendea Saddle for a unique sock-like feel. And flexible combination last construction for men and women in a variety of widths-because a serious shoe must fit.

Finally, the 700 features a high carbon rubber outersole in a "locular dynamic" design. Translation: exceptional durability, superb traction on any running surface.

The New Balance 700. A shoe designed to improve the one thing serious trainers care about most: Their time.

*Compared to other training shoes, the 700 returns more of a runner's energy to his stride.

NB

new balance

700

New Balance INC., Boston, MA 02134

Various 1970s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s a 1977 vintage sneaker ad for Starting Line Sports featuring vintage runners from Nike, Brooks, adidas, Puma, New Balance, Etonic, Tiger and Converse. This original vintage Starting Line Sports print ad is available at our web store RewindRunning.com.

Outside of that, seeing as today is New Year’s Day, we hope everyone has a very Happy New Year and an awesome 2023.

Ad info is below:

You demand the best.

We've got them!

Nike LD-1000 V

New Balance 320

Adidas Formula I

Puma Easy Rider

Adidas TRX

Brooks 430 Vantage

Etonic KM Street Fighter

Tiger Ohbori

Brooks Texan

Tiger Spartan B

Nike Vainqueur

Brooks Victress

Nike Waffle Trainer

Adidas Runner

Nike Elite

Converse World Class Trainer

Brooks 430 Delta

Tiger Montreal

You rate only the best. That's just what you get when you order from Starting Line Sports. Highest quality. Top manufacturers. Widest selection. For the finest in running shoes, you can depend on Starting Line Sports.

Vintage 1980 Nike Running Line vintage sneaker ad

Here’s a 1980 vintage Nike ad for their running line of shoes. This original vintage Nike sneaker print ad is available at our web store Rewind Running.

Ad info is below:

MOST OF THESE SHOES HAVE NO BUSINESS BEING ON YOUR FEET.

But among them are the shoes you were born for. Because they have been engineered for your foot type, gait pattern, body weight, even your age, sex and training schedule. You're not like every other runner. And you shouldn't have to pretend you are. That's why we spent years working with orthopedists, podiatrists, world class athletes and everyday runners. We wanted a line of shoes that had nothing to do with the so-called "average" runner. We wanted shoes that could help real people. With real and diverse characteristics. Now we've got them. For pronators, heel strikers. Big runners and small. For people who churn out 125 miles a week, and those who run a good ten. Shoes for the road, the trails and models for both. For feet that are flat or arched, rigid or flexible. The new Nike Running Line. Never again will you have to put in the other person's shoes.

NIKE

Beaverton, Oregon

Vintage New Balance Trail, Supercomp, 320 and CrossCountry 1970s running shoes

Here’s a 1977 vintage ad for New Balance featuring some awesome old school sneakers including the Trail, Supercomp, 320 and CrossCountry.

Ad info is below:

We make shoes for runners. You may have heard about our New Balance 320 — the top-ranked training shoe in last year's Runner's World rating. But we manufacture a half-dozen other models as well, all just as carefully crafted, including two brand-new shoes specially designed for cross-country work yet tough enough for top performance on hard surfaces. And the new line features several refinements on last year's models: Fuller. boxier toes. Higher, tricot-lined heel counters. Flared soles for increased stability. New Poron 4000 insoles for greater comfort and breathability. Plus New Balance's unique combination of width sizing and total comfort. We give you a run for your money.

FOUR TO GO.

320: Runner's World rated last year's 320 the best training shoe available, but we haven't been standing around on our laurels. This year's model adds Poron' 4000 insoles, a more spacious toe, a padded. fuller heel counter, and new comfort modifications to the upper. We've also introduced a slight serration to the midsole from ball of toot to shank, for softer, suppler flex as well as unparalleled shock attenuation. Our 320 is still the ultimate training shoe. Men and women. 3'/2AA to 15EEEE. in Royal Blue with White trim.

Trail: Designed for trail training but tough enough for road work too, our new Trail has a rounded-stud sole of Alphacrepe that sheds dirt and mud easily without sacrificing traction on wet or sandy surfaces. The Sottcrepe midsole/ wedge combination provides excellent anti-shock cushioning. Backed with 1:6" tricot foam for maximum comfort and breathability, the circular-knit polyester-mesh upper actually wicks off excess heat and moisture. Men and women. 31/2AA to 15EEEE. in Electric Blue with Red midsole.

SuperComp: Bright-colored and better, only the name is the same as last year's SuperComp. The breathable polyester-mesh upper maximizes ventilation and allows your foot to "work" freely. The Poron • 4000 insole reduces other friction and heat build-up, while the new wedge; midsole combination of Levitate reduces weight while increasing shock absorbency. The brush-con-figuration sole is ultra-durable Lydec*. for excellent traction on roads and synthetic tracks. Men and women, 31 AA to 15EEEE, in Sunburst Yellow. Burnt Orange, and Flare Red.

CrossCountry: Our new off-road competition shoe that's tough enough and cushioned enough for hard surfaces too. The light, flexible. studded Alphacrepe sole maximizes traction while minimizing dirt pick-up. The soft, comfortable upper incorporates our new, higher toe design for increased lateral support and ampler toe space. Men and women. 31/:AA to 15EEEE, in Burnt Orange with White trim.

new balance athletic shoes usa

Runners World 1977 women's running shoes 1970s vintage sneakers

This one is for the ladies. Here’s the cover for the Runner’s World 1977 women’s sneaker, flats and spikes rankings. The article features the Nike LD-1000, adidas Quicksilver, Etonic KM and some other old school runners.

Runners World 1977 Top 15 featuring Nike Elite 1970s vintage sneakers

Here’s the inside cover for the Runner’s World 1977 Top 15 Racing Flats section featuring the vintage Nike Elite runners.

Runners World 1977 Top 25 featuring Brooks, adidas and Nike 1970s vintage sneakers

Here’s the inside cover for the 1977 Runner’s World Top 25 rated training flats featuring the Brooks Vantage, adidas SL76 and Nike waffle vintage sneakers.

Puma Fast Rider running shoes 1980 vintage sneaker ad

Here’s an old vintage ad for the Puma Fast Rider from 1980.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

Its a strong statement - Puma is quality. And because we mean it, because we believe in it, because we can back it up. we put that claim on every box. Lift the lid and you step out of the ordinary and into the extraordinary world of action shoes for action athletes marathon, cross-country, training, sprinting and jogging, we make them all. Go to your favorite running store today and look for our claim on the box. Puma is quality. We stand on it.

PUMA'

Osaga KT-26 a step ahead 1979 vintage sneaker ad

Here’s another vintage 1970’s sneaker ad for the Osaga KT-26 model running shoes. This ad covers their cantilevered sole with “kinetic levers” to dissipate shock absorption.

Ad info is below:

The revolutionary new Osaga KT-26 was designed for serious runners. The bio-kinetic construction of the KT-26 dissipates shock upon impact and deflects it away from the foot and leg. The tough, outside ribs of the cantilevered sole —called kinetic levers — spread upon impact, absorbing the shock and forcing it outward. Part of the absorbed shock, however, is stored in the levers and released during the flow of ground contact, springing you forward. This is kinetic response, the key element in the development of the Osaga KT-26. A rigid heel counter and uppers of soft, crushable nylon and nylon mesh combine to give the men's and women's KT-26 maximum comfort and breathability, even on the hottest days and longest runs. The KT-26 for women is constructed on a woman's last and features true slim widths in most sizes. For cushioning, comfort and durability, the Osaga KT-26, is clearly, a step ahead.

Osaga KT-26 a step ahead

RW5-STAR

Runner's World Magazine

For the amazing facts on the KT-26 and other Osaga products, write to: Osaga, Inc., 2468 West 11th, Eugene, OR 97402. U.S. and Foreign Patents Pending. Osaga will assert its patent rights against infringers.

OSAGA
The competitive sports division Eugene, Oregon U.S.A.

adidas 1977 Formula I Formel 1 running shoes vintage sneakers

Here’s another 1977 vintage ad for the adidas Formula 1. This sneaker has ben rebranded as the Racing 1 and if you’re interested in buying them now we have posted them over on our updated Top 10 Retro Runners list or check out the adidas affiliate link below.

The original vintage print ad is available at our web store RewindRunning.com.

Ad info is below:

Road Test: Formula I

PERFORMANCE: A
Special traction profile makes this shoe highly responsive. Extended sole and racing spoiler stores up touch-down energy and throws leg into longer stride at lift­-off. Time-saving ghilly lacing makes for quicker starts.

SAFETY: A
Special arrangement of profile eliminates lateral slip – the main cause of knee injuries. Combined effect of carefully determined width of heel, extended sole area and grooved wedge reduces heel impact by 25%. Full padding and heel counter built in as standard.

SUSPENSION: A

Excellent shock absorption on any road surface. All-round grooving of wedge provides a smooth, yet positive ride.

ROAD HOLDING: A

Perfect stability achieved through flared heel and thick wedge. Special sole profile (developed in collaboration with the Automobile Industry) holds the road and ensures perfect traction.

AIR CONDITIONING: A

No overheating. The uppers – made of nylon and leather – provide perfect air cooling where it’s needed.

MILEAGE: A

On long distances, a real energy saver (see performance). Durable quality rubber profile developed to provide out-standing mileage for money.

Optional extras: your feet. Just for the record. The Marathon gold medal at Montreal was won in adidas. In the New Year’s San Paulo 1977 Marathon and Boston Marathon adidas came in first too.

adidas

Saucony 1982 Raider and Dixon vintage sneakers

Today we’ve got a vintage 1982 Saucony ad for the Raider and Dixon model vintage running shoes.

Ad info is below:

RAIDER

Special vamp design of perforated nylon with mesh overlay. D-ring lacing system, cement-lasted in the traditional way for stronger construction, triangular design rubber outersole with reinforced heel strike area. Raider. Built strong to last long. At better running shops and sporting goods dealers.

Div. of Hyde Athletic Industries, Inc. 432 Columbia Street Cambridge, MA 02141

Saucony Continuous innovation in running shoes

DIXON

The shoe with the -Dutchman": a special rearfoot insert that helps dissipate heel strike shock while it controls pronation. New RD-1000 tread design with lateral bars for improved traction and front-to-back flexibility. Squared-off reinforced heel strike area. Butterfly-bal lacing system with D-rings and custom racing eyelet. At better running shops and sporting goods dealers.

Div. of Hyde Athletic Industries, Inc. 432 Columbia Street Cambridge, MA 02141

Saucony Continuous innovation in running shoes

KangaROOS Comet 1982 running Shoes With Pockets vintage sneakers

Here’s another vintage ad for the KangaROOS Comet runners from 1982. This original vintage KangaROOS sneaker print ad is available at the Rewind Running web store.

Ad info is below:

BLISTER COMPETITION, NOT YOURSELF!

MILLER WINS TAC NATIONAL 50 MILE CHAMPIONSHIP WITHOUT A BLISTER. Scott Miller and his ROOS High Tech "Comet racers took first place in the most recent Houston National only three weeks after the shoes were introduced! Asked if there was anything about the shoes that he would change: he replied, Not a thing. I didn't even get a blister:

SO LIGHT, IT'S ALMOST LIKE RUNNING BAREFOOT. KangaROOS 'Comet weighs only 186.5 grams, and offers these outstanding features: Shock absorbing and lightweight sole. Rubber outsole with high impact heel base! Light. flexible and resilient EVA midsole with stability ledge. Supporting and removable cup insole. Light-weight genuine grain leather and supple 210 denier nylon uppers.

UNIQUE PADDING CRADLES THE FOOT. Built in foam padding behind the pocket protects the foot when items are placed

into the pocket. There's additional padding in the inside of the shoe to give a perfectly balanced feeling. With a specially

padded tongue and cushioned removable sock, the foot is completely cradled in comfort.

ENGINEERED FOR TOP PERFORMANCE. The Comet utilizes fully slip-lasted construction for lightness and flexibility. A notched heel to protect the Achilles tendon has been combined with an extended medial heel counter to protect against pronation.

Actual Race Photo:

Scott Miller

KangaROOS and Athletes Working to Win in 1984.

Distributed Worldwide

U.S. Pat. Nos. 4,296,559 • D261,695 • D261,823 Foreign patents granted, other patent applications pending. KangaROOS

World's Only Shoes With Pockets

Scats Gallenkamp Shoes 1979 A.S. 80 and Double Chevron Jogger Vintage Sneakers

Here’s an old 1979 ad for Gallenkamp Scats Shoes. The sneakers featured in this ad are the A.S. 80 and Double Chevron Jogger which looks a little bit like the Nike waffle trainer. This original vintage sneaker advertisement is available at the Rewind Running web store.

Ad info is below:

Scats fit your active style.

Scats® A.S. 80 TM. A new concept in sports footwear—designed to help you run farther, longer. Nylon and suede or white vinyl upper, cushioned insole, arch support, padded tongue and collar. High-traction sole with shock-reducing wedge. Men's, Boys', Youths' sizes in white vinyl or blue nylon. $14.99 to $21.99

Women's Double Chevron Jogger. A flashy sport shoe made of nylon and suede. Comfortable padded tongue and collar, fully cushioned insole and padded arch support. Cross country bottom and a double cushioned inverted wedge. Women's sizes only $16.99

Stores across America

Excellent quality shoes for better sports performance. Great for casual wear, too! Available only at Gallenkamp.

Gallenkamp shoes

Gallenkamp Shoes—One of the companies of SCOA Industries Inc.

Interwoven Sportwick Sport Converse One-Star 1977 vintage sneakers running shoes

Here’s an old Sportwick Sport socks ad from 1977 for the Converse One-Star vintage running shoes. This original vintage print ad is available at the Rewind Running web store.

Ad info is below:

Even when you're sweating from head to toe, your feet will feel dry in Sportwick Socks.

A lot of sweat goes into winning a race. But you'll never feel it in our socks. Because Sportwick Socks are knit with a patented process that directs the perspiration away from your feet and into the socks' outer layer. So Sportwick Socks never feel damp and clammy against your skin. And they're Sanitized treated to stay odor free. Wash after wash. Sportwick Socks by Interwoven. They won't hold perspiration against you.

Interwoven

Sportwick

Aero Shoe Corporation 1983 Inflatable air cushioned sole sneaker innovation

Here’s an ad for the Aero Shoe Corporation from 1983. With these shoes you could inflate and adjust the air cushioned sole for comfort.

Ad info is below:

THE ONLY TRULY AIR-CUSHIONED RUNNING SHOE

Adjust air pressure to your individual weight, then experience a new, unbelievable running comfort and sensation. It's so unique that, a patent has been granted to our designer. For your nearest dealer, please write to: AERO SHOE CORPORATION Suite 600, 33 Rector Street, NY, NY 10006

Dealer Inquiries INVITED