Converse 1984 vintage sneaker ad for the Laser, Force-5 and Phaeton

Below is a 1984 vintage sneaker ad for the Converse Laser, Force-5 and Phaeton. Converse developed these runners with sports podiatrist Dr. Lloyd Smith in an effort to reduce pronation and protect the knee. Outside of that this ad brings another 1980’s Tron style light grid.

Ad info is below:

CONVERSE STABILIZER-BAR SHOES It's a fact. The average runner comes down with 500 pounds of force every time the foot impacts the ground. Combine this kind of force with excessive pronation—a knee-twisting side-to-side foot motion—and it can cause serious knee problems, the leading form of running injury. Converse patented Stabilizer-Bars have been developed by Converse at their biomechanics facility in collaboration with Dr. Lloyd Smith, Sports Podiatrist. They help reduce pronation and protect the knee. And since runners experience varying degrees of prona-don, we built varying degrees of stabilization into three different shoe models.

To find out which model best fits your running needs, take the quiz on the left; Converse Stabilizer-Bar Shoes. We design them the way we design all our athletic shoes. By studying our top athletes, we're able to come up with improved biomechanical designs. That's why they're made for the part of the body that running is hardest on. The knees.

CONVERSE
Reach for the stars. Reach for Converse.
The Official Athletic shoe of the 1984 Olympic Games.

ARCO 1984 Olympics retro print ad

Check out the old school ARCO promo sneakers from the 1984 Olympics here.

Ad info is below:

We made tracks for the Olympics.

When our Olympic athletes pursue excellence this summer in Los Angeles, they'll be doing it on ARCO's track. Because ARCO, Atlantic Richfield, wanted our athletes to have the best. That's why we funded the building of the new Olympic track and refurbished the Coliseum. We also wanted our future Olympic hopefuls and our community to have the best. That's why we built seven new Olympic practice tracks at schools in and around Los Angeles.

Tracks that will be around long after the Olympics are over, for the people in the community to use and enjoy. Putting our energy into the community, is just another way that ARCO is putting its energy into excellence. Atlantic Richfield Company.