Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

PONY Express and Targa 1979 retro running shoes ad

Here’s a vintage 1979 ad for the PONY Express and Targa runners which featured the “hyperbolic extension eyestay.” This original vintage PONY Express and Targa print ad is available at our web store RewindRunning.com.

Ad info is below:

MORE STYLES FOR MQRE MILES, PONY!

Light weight nylon upper with unique hyperbolic extension eyestay which positions the ball of the foot properly in the sole and facilitates flexion. Special compound VSD sole.

INTRODUCING THE NEW TARGA: PONY

Choose either the exciting new Targa or the new Pony Express and you'll know why the big switch is to PONY running shoes. When it comes to comfort, style, and high performance, PONY is way out in front. We won big at the Pan Am games. And we took gold in Montreal. But you'll find our biggest win is on your feet. PONY— we put a lot more into your run!

The PONY Express and Targa running shoes are available in men's, women's and junior sizes.

Nylon upper incorporating unique ultra cool breathable mesh panel. Dual density mid-sole and heel wedge. Revolutionary variable sole design for optimal shock absorption and traction.

INTRODUCING THE NEW EXPRESS: PONY

PONY
A STEP AHEAD
251 PARK AVENUE SOUTH NEW YORK 10001 N.Y.

Saucony Again... 1980 Trainer and Ms. Trainer vintage sneaker ads

Here’s a couple of vintage ads for the Trainer 1980 and Ms. Trainer 1980 where Saucony is celebrating their RW5-Star rating. The original Trainer 1980 and Ms. Trainer vintage print advertisement is available over at our RewindRunning.com web store.

Ad info is below:

SAUCONY AGAIN...

Last year Saucony won recognition with 5-Star Ratings from Runner's World. This year it's Saucony again. And Saucony is a top competitor with seven shoes winning lop ratings. So, Trainer 1980® is just the start of 5-Star Winners! TRAINER 1980 HAS QUALITY PLUS
• Slip lasted construction improves cushioning and flexibility.
• High quality carbon rubber sole with heel plug for long wear and better traction.
• Long, firm heel counter for added foot control. Get a good run for your money.
Get the 5-Star Trainer 1980!

Saucony
…the shoes for serious runners!

Ad 2 info is below:

SAUCONY AGAIN...

One of the seven Saucony shoes to win the top rating was this beauty. The Ms. Trainer 1980'. A top quality running shoe for women that is priced to deliver top value. Look at the features. THE UNIQUE FEATURES OF MS. TRAINER 1980
• High quality carbon rubber sole with heel plug for long wear and better traction.
• Hinged Insole strip for ultimate flexibility.
See the Ms. Trainer 1980 and other top-rated Saucony shoes for women at your 16. favorite running shop!

Saucony
…the shoes for serious runners!

Osaga KT-26 1979 vintage running shoes ad for the human race

Here’s an old school ad from 1979 for the Osaga KT-26 model running shoes. These shoes featured bio-kinetic construction and Kinetic levers.

Ad info is below:

the KT-26
the answer to your running demands

One of the biggest hazards of running is shock impact on the foot. The bio-kinetic construction of the KT-26 dissipates shock upon impact, deflecting it away from the foot and leg. Kinetic levers spread upon impact absorbing the shock and forcing it outward. Part of the absorbed shock, however, is stored in the levers and then released during the flow of ground contact, springing the runner forward. This is the principle of kinetic response. The levers are designed at an angle which causes them to lie parallel to the ground at the peak compression point, providing maximum stability. The center section of the levers is slightly offset to the outside of the heel for optimum benefit during the early portion of heel strike. The sole will conform to irregular surface areas providing excellent traction. Additional reinforcement is built up between the levers on the inside shoulder of the heel area to minimize ankle proncrtion and maximize sole life. The KT-26 is the running shoe designed for you, to help you run farther, safer.

OSAGA
For The Human race

For more information please contact our corporate headquarters —Osaga, Inc. 2468 West 11th Avenue, Eugene, OR 97402 (503) 484-1344 Eastern distributor: Osaga East, 444 N. 4th Street, Philadelphia, PA Canadian distributor: Nielsen Distributors, P.O. Box 94340, Richmond B.C. Canada U.S. and Foreign Patents Pending. Osaga will assert its patent rights against infringers

Osaga KT-26 1979 vintage running shoes ad for the human race @ The Deffest

Wilson Bata archive 1979 vintage sneaker models

This is not a print ad but instead from the 1979 Wilson Bata catalog. It features their Mesa, Kopi, Tamaron, Leisure shoe and Pacer Jogger models.

Wilson-Bata-Archive-1979-vintage-sneakers-The-Deffest.jpg

Vans Serio Style 152 vintage sneaker ad from 1982

Here’s an old school 1982 vintage ad from back in the day when Vans made running shoes.

Ad info is below:

VANS Why Not Test Them?
WE DID!

5⋆⋆⋆⋆⋆RATING 1982 RUNNERS WORLD
5⋆⋆⋆⋆⋆rating
FOREFOOT IMPACT TEST
Men’s Training Shoe Division

5⋆⋆⋆⋆⋆rating
REARFOOT IMPACT TEST
Men’s Training Shoe Division

RIGID-Heelcup Counter
Terrific Support.

TESTED AND APPROVED BY MANY OF THE DOCTORS OF THE AMERICAN ACADEMY OF PODIATRIC SPORTS MEDICINE VANS SPENT TWO YEARS IN RESEARCHING,TESTING AND DEVELOPING THIS SHOE. BUT THE FINAL TEST REALLY IS YOURS

Vans Serie* Style 152 • Reg. Trademark Available in AAAA to EEEEE Widths Sizes 21/2 thru 16 Dealer inquiries invited except in Southern California

VANS
HANDCRAFTED AMERICAN MADE ATHLETIC FOOTWEAR

704 East Broadway, P.O. Box 729 Anaheim, California 92805

Vans Serio Style 152 vintage sneaker ad from 1982 @ The Deffest

Converse 1984 vintage sneaker ad for the Laser, Force-5 and Phaeton

Below is a 1984 vintage sneaker ad for the Converse Laser, Force-5 and Phaeton. Converse developed these runners with sports podiatrist Dr. Lloyd Smith in an effort to reduce pronation and protect the knee. Outside of that this ad brings another 1980’s Tron style light grid.

Ad info is below:

CONVERSE STABILIZER-BAR SHOES It's a fact. The average runner comes down with 500 pounds of force every time the foot impacts the ground. Combine this kind of force with excessive pronation—a knee-twisting side-to-side foot motion—and it can cause serious knee problems, the leading form of running injury. Converse patented Stabilizer-Bars have been developed by Converse at their biomechanics facility in collaboration with Dr. Lloyd Smith, Sports Podiatrist. They help reduce pronation and protect the knee. And since runners experience varying degrees of prona-don, we built varying degrees of stabilization into three different shoe models.

To find out which model best fits your running needs, take the quiz on the left; Converse Stabilizer-Bar Shoes. We design them the way we design all our athletic shoes. By studying our top athletes, we're able to come up with improved biomechanical designs. That's why they're made for the part of the body that running is hardest on. The knees.

CONVERSE
Reach for the stars. Reach for Converse.
The Official Athletic shoe of the 1984 Olympic Games.

Converse 1984 vintage sneaker ad for the Laser, Force-5 and Phaeton @ The Deffest

Foot Locker 1979 vintage sneaker ad featuring Nike, Adidas, Puma, Saucony, Converse, Tiger, Etonic, New Balance and Brooks

Here’s a 1979 vintage Foot Locker ad featuring old school running shoes from Nike, Adidas, Puma, Saucony, Converse, Tiger, Etonic, New Balance and Brooks.

Ad info is below:

as seriously as you take running

At Foot Locker, we have the perfect shoes for people who run. Both for men people. And for women people. Because we not only carry the most complete line of men's running shoes in America. We also carry the most complete about every size. women's running shoe collection. In stock. Some are shown below, many Right now. more aren't shown. We even have accessories and But we have them. Every major style from every major manufacturer. In just about every size. In stock. Right now. We even have accessories and clothing. We have it all. All under one roof.

Adidas TRX Comp, Converse World Class Trainer II, Brooks Vantage Supreme, Adidas Lady Dragon, Nike LDV, Brooks Lady Vantage, Tiger Corsair, Etonic Womens Street Fighter, Puma Womens Easy Rider, Adidas Orion, Nike Tailwind, Saucony 1980 Trainer, Nike Lady Waffle Trainer, New Balance 320

Foot Locker
America’s most complete athletic Footwear store.

Bruce Jenner by Roblee 1978 signature vintage sneakers ad

Here’s a great old vintage advertisement for Bruce Jenner footgear by Roblee. Roblee was owned by Brown Shoe Company.

Ad info is below:

Put yourself in Bruce Jenner's shoes.
It's easy. Because Bruce Jenner shoes come in narrow, medium and wide—unlike most action shoes which claim that "one-width-fits-all." New styles, too. Like the gray jogger with silver reflective strip for night time athletes. Plus three more, in soft leather, suede and nylon. All with cushioned insoles and rubber soles for better flex and grip. Designed by Roblee. For Olympic Gold Medal winners...or weekend athletes like you and Bruce.

Bruce Jenner footgear by Roblee.

Available in widths
Narrow, medium and wide

Brown Shoe Company
A member of Brown Group, Inc.

1978, 8618 Corporation Inc.
Leather refers to uppers.

Bruce Jenner by Roblee 1978 signature vintage sneakers ad @ The Deffest

Vintage Foot Joy sneaker ad from 1984

Here’s an vintage Foot-Joy ad from 1984 featuring the Tuffs 3Q, The Defiant, Ultra Joys', and Volant I running shoes. Foot Joy is still in business but only focuses on golf shoes these days.

Ad info is below:

THE WRONG RACQUETBALL SHOE CAN REAL CLIMBING THE WALL.

Screech! Skid! Twist! Thup! Feet sure take a pounding when they play racquetball.

Which is why you should consider Tuffs 3Q by Foot-Joy, the number one makers of racquetball shoes in the world.

Tuffs 3Q have a padded, three-quarter height col-lar for incredible foot and ankle support. Vast expanses of suede leather down low for lateral stability. And a layer of cushioning material sandwiched between the outer sole and inner sole to sponge up shock.

You'll also be interested to know that they're incredibly light.

But if you know Foot-Joy, this isn't a surprise. Because all our shoes — whether they're running, racquetball, golf or tennis —are made the same way. Extraordinarily well.

Foot:Joy
SHOES FOR ATHLETES WHO THINK.

Tuffs 3Q, the latest from the number one makers of racquetball shoes.

The Defiant", the shoe for aggressive hard court tennis players. Light, durable and easy on your feet.

Ultra Joys'," the newest innovation from the leader in golf shoes. Incredibly light hand guaranteed waterproof.

Volant I, our new running shoe. Multiple widths, extraordinarily comfortable.
1984 Foot-Joy, Inc.

Vintage Foot Joy sneaker ad from 1984 @ The Deffest

AAU Racer 1979 upside down swoosh vintage sneaker ad

Here’s an old school 1979 upside down swoosh vintage sneaker ad for the AAU Racer model runners. This girl is so stoked to be jogging.

If you want to see more bootleg Nike sneaker ads for AAU you they are here, here and here. I posted a pair of Vintage AAU runners here.

For more upside down swoosh posts I’d recommend to check out late 1970s Kinney brand Nike bootlegs here and here.

Ad info is below:

Tomorrow morning at 7... take off in a great pair of shoes

The Racer by AAU Shoes
Start your day off feeling great...looking great. Jog. For fun. For health. And when you do, put on AAU Racers. The non-stop performance shoe. Built to take it over the long run. The AAU Racer. The running shoe you can count on. For perfect morning take-offs!

AAU USA
THE FOOTWEAR OF CHAMPIONS

At fine department and specialty stores everywhere.

AAU Racer 1979 upside down swoosh vintage sneaker ad @ The Deffest

Vintage adidas 1978 ad for the Dirk, Apollo, Brasil and Shooting Star models

Here’s a 1978 adidas ad for the Dirk, Apollo, Brasil, and Shooting Star models. The Dirk has some strong Puma Clyde vibes and the Shooting Star appears to be adidas going head-to-head with the Chuck Taylor.

This ad also features Franz Beckenbauer who according to Wikipedia “was nicknamed Der Kaiser ("The Emperor") because of his elegant style, dominance and leadership on the field.”

Ad info is below:

Shoes and feats

There is virtually no sport today for which adidas does not make the ideal shoe. adidas expertise and technology provides you with the ultimate in comfort, protection and ... performance, whatever your sport. So. if you're interested in feats choose adidas.

adidas
The all-sports people

Vintage adidas 1978 ad for the Dirk, Apollo and Shooting Star models @ The Deffest

Foot locker ad featuring various vintage sneaker models

Here's a 1980 ad from Foot Locker featuring a whole bunch of old school models from various brands. Shown in the ad are the New Balance 420, women’s Nike Yankee, adidas TRX trainer, Brooks women’s Super Villanova, Saucony Jazz, women’s Etonic Stabilizer, Nike Daybreak, Puma Power Cat, women’s Adidas Orion, Etonic Road Worker, Nike Yankee, Spalding Ultra Flex, New Balance women’s 420, Reebok Shadow, and Brooks Nighthawk.

Nike, adidas, New Balance, Saucony, Brooks, Etonic, Puma, Reebok and Spalding 1980 vintage sneaker models @ The Deffest

Vintage New Balance CrossCountry runners from 1978

I've been on hiatus for a while to work on projects but am back today with a vintage New Balance ad. Here's an ad from 1978 for featuring their Cross Country trainer. All about the Alphacrepe sole. This original vintage New Balance CrossCountry print ad is available at our web store RewindRunning.com.

Ad info is below:

CrossCountry Off-road competition shoe that's durable and cushioned enough for roadwork on hard surfaces. The light, flexible flared Alphacrepe sole has a studded configuration that maximizes traction while minimizing dirt pick-up; and the soft, comfortable upper with padded tongue incorporates New Balance's new broader and higher toe design. Men and women, 31/2AA-15EEEE, in Orange with White.

See your local authorized New Balance dealer, or send for our free color catalog. 38 Everett Street Boston, Massachusetts 02134

NB
new balance
athletic
shoes
usa