Brooks Vantage, Vanguard and Victor 1970s vintage sneakers ad

Here’s another old school ad for Brooks 1970s Vantage, Vanguard and Victor running shoes.

Ad info is below:

Brooks Announces

NEW VARUS WEDGE and SOFT SUPPORT SYSTEM
SCIENTIFICALLY DESIGNED TRAINING SHOES FOR THE SERIOUS RUNNER.

Brooks has developed through extensive research. the VARUS WEDGE and the exclusive SOFT SUPPORT SYSTEM w/HEEL CUP. Simply stated. these remarkable innovations provide for greater stability. increased heel and foot protection. plus greater running efficiency while decreasing muscle and tendon fatigue. 'Mg

THE VARUS WEDGE is a mid-sole wedge 1/8" thicker at the inner portion of the shoe The VARUS WEDGE offers benefits throughout the various stages of running as follows

Heel Contact or Foot Strike
Normally, initial contact with the ground is made on the outer border of the heel, hence stress is concentrated on a very small surface area causing unusual heel wear and increased shock. The VARUS WEDGE permits greater surface area of contact, distributes im-pact shock more evenly resulting in uni-form heel wear and decreased heel strike shock.

Full Foot Contact
When the entire foot is on the ground the VARUS WEDGE is thicker under the medialongitudinal arch (inner arch) hence giving support to this area. This increased support lessens abnormal pronation of the foot as the arch flat-tens, thereby making the foot a stronger, more efficient structure.

Toe-Off
Since the VARUS WEDGE at mid-stance decreases abnormal pronation, a more stable toe-off occurs.

EXCLUSIVE SOFT SUPPORT SYSTEM w/HEEL CUP by BROOKS

Research has shown that the shoe must grasp the heel at the counter area if it is to provide support and help control abnormal pronation. The Brooks Soft Support System w/Heel Cup is designed to seat the heel in the shoe for in-creased comfort and better control. The support also cushions the metatarsal heads at toe off and fills in the gap to help prevent Morton’s foot syndrome. Compression forms the SORT SUPPORT SYSTEM and a continued positive comfortable fit is insured.

These new models feature the VARUS WEDGE and SOFT SUPPORT SYSTEM WHEEL CUP

VANTAGE-430 Air cooling, nylon mesh upper, leather toe and heel, long wearing Racing Stud soles.

VANGUARD-435 Air cooling, nylon mesh upper, leather toe and heel, long wearing, natural ZigZag sole.

VICTOR-425 High-tenacity nylon upper, long wearing, Octopus suction sole.

Available at your authorized BROOKS dealer

'Patent Pending

BROOKS
America's Great Athletic Shoes
Shoe Manufacturing Company, Inc. • Hanover, PA 17331

Brooks 253-RF Villanova II 1977 vintage sneaker ad

Here’s a vintage advertisement for the Brooks Villanova II running shoes which were ranked by Runner's World as the "Best training shoe value" of 1977.

Ad info is below:

New from Brooks

Here it is! A racing flat that incorporates all the features of the Brooks VILLANOVA II, ranked by Runner's World as the "Best training shoe value".

253-RF by Brooks - Long Distance Runners will appreciate the support and stability of this 8 oz. super-light racing flat. The weight is out, yet the top features are in. Firm counter, 2 7/8" wide flared heel, 318" heel lift, durable sole make-up with long wearing out-sole, cushion soft light weight in-sole, blue nylon uppers, blaze red and white accent, with stitch free toe area. Full & half sizes: narrow 8 to 11; medium 4 to 12 & 13; wide 8 to 11.

ESPECIALLY DESIGNED FOR WOMEN

210 Women's VILLANOVA II Designed with all the features of the top-ranked VILLANOVA II. The new model has powder blue nylon uppers with white accents, leather reinforced toe and heel, sole make-up includes long wearing out-sole with wide flared heel for greater stability, cushion soft in-sole, fully padded over non-breakable rigid heel counter, solid shank sup-port covered with sponge. Full & half sizes: 4 to 12 and 13.

214 Women's Casual Training or Leisure Shoe Light beige full grain leather with attractive dark brown accents, fully padded heel and collar, towel sock lining and foam arch support, three tier Brooks sole with beige heel wedge. A comfortable all-around shoe. Full & half sizes: 4 to 12 and 13.

Available August 1977 at your quality sporting goods dealer or athletic footwear store.

BROOKS
SHOE MANUFACTURING COMPANY HANOVER, PENNSYLVANIA 17331