Here's a 1980 ad from Etonic featuring the Etonic KM-501, Street Fighter KM-505 and KM-705 sneaker models. One weird fact about Etonic was that during their running shoe heyday from 1976 to 1986 they were owned by Colgate. The same minty fresh Colgate that you may have brushed your teeth with this morning. This original print advertisement is available over at our RewindRunning.com web store.
Ad info is below:
Nothing protects this equipment, quite like this equipment.
You don't have bats, racquets, clubs, gloves, nets or goal posts. For a runner, the equipment list is simple: your body and your shoes. And it's no secret that the right shoe can make a difference as to how the rest of your equipment will function.
That's why we build so much protection into Etonic/km running shoes. We start with the Dr. Rob Roy McGregor' one-piece heel/arch support.* This unique device encourages a more rounded heel, gently forcing your natural padding under the foot to provide its own cushioning. So your foot acts as a natural shock absorber, helping the rest of your body to withstand the continuous jarring inherent in long distance running.
Etonic/km also incorporates a flared heel for greater stability, a sturdy heel counter for increased support, a high, wide toe box to min-imize toe irritations and many other highly protective features. All available for men and women in our tough, lightweight Street Fighters and the highly acclaimed Km-501. Protect your body in
Etonic/km running shoes.
'Patent Pending
Etonic/km Running Shoes
Km-501 for men. Street Fighter Km-505 for men, Km-705 for women.
Charles A. Eaton Company, Brockton, MA. 02403. A member of the Colgate Sports Group of Companies.
