Here’s a vintage 1980 advertisement for Autry shoes featuring Father Time. Don’t let time pass you by…
This original vintage print ad is available at RewindRunning.com.
Ad info is below:
Everybody's Running Autry!
Don't let time pass you by.
Ask your local dealer why Everybody's Running Autry.
AUTRY
THE ACTION PEOPLE
Autry Industries, Inc., P.O. Box 59149 Dallas, Texas 75229 (214) 241-7793
Here’s another 1980 vintage sneaker ad, this time for the Brooks 1980 Super Villanova running shoes.
Ad info is below:
LESS SHOE FOR YOUR MONEY.
The suggested list price of our new Super Villanova lightweight trainer is only $29.95. Now, a lot of training shoes sell for roughly that price. But the Super Villanova weighs in at a mere 270.3 grams in size 9. Which is pretty amazing, when you compare it with these other training shoes:
Shoe Weight Suggested Retail Price
Brooks Super Villanova 270.3g $29.95
Nike Daybreak 306.1g $42.95
Adidas Marathon Trainer 289.2g $39.90
Etonic Stabilizer
Osaga KT-26 326A8 327.7g $39.95 $39.95
Source October 1979, Runner, World
But just because the new Super Villanova is light, doesn't mean it's less comfortable. There's a mildly flared heel and a My/T/ Lite' midsole, which help to make the new Super Villanova comfortable and 10% more shock absorbent than it was before. The sole wears twice as long, too. That's because it's made of a new rubber compound called Brooks B-10, and it's triple reinforced at the critical heel strike point. (No wonder the Super Villanova earned a 5-Star Rating for 1980.)
MEN'S/WOMEN'S SUPER VILLANOVA
MEN'S SUPER VILLANOVA So if you're looking for a durable, lightweight training shoe at a reasonable price, try on the Brooks Super Villanova, It's a lot less shoe for the money.
WOMEN'S SUPER VILLANOVA
BROOKS
1980 Brooks Shoe Mfg.Co.,Inc., Hanover, PA 17331
Awhile back we posted a vintage 1978 signature Jenner Roblee sport shoe advertisement. Here’s a 1980 ad for ‘Buster Brown’ shoes featuring Caitlyn Jenner.
Today we’ve got a 1980 vintage running shoe ad for the Etonic Stabilizer model runners. These runners had a double lacing system and some other interesting engineering. This original vintage Etonic Stabilizer print ad is available at our web store RewindRunning.com.
Ad info is below:
Without the rear-foot lacing system the heel can slide in the heel cup of the shoe.
The rear-foot lacing system holds the heel snug for greater running control.
THE STABILIZER.
WHY TWO LACES ARE BETTER THAN ONE.
The Etonic Stabilizer helps protect your feet from torquing stresses at the heel and contributes to proper leg and foot alignment: the rear-foot lacing system*, pioneered by Etonic, gives added control, stability and reduces heel slip. And the more you run, the more your feet can feel the extra difference of Etonic engineering. Extras like the Dr. Rob Roy McGregor' SUOPHAS* (Single Unit One-Piece Heel and Arch Support) which pushes nature's padding under the heel and cushions the force of heel strike. A wide toe box minimizes irritation, and a tough Z-studded, three layer outersole provides excellent traction. The Etonic Stabilizer. Double lacing to double your running protection.
Etonic
Sports Footwear & Apparel
Here’s a cool old 1980 ad for adidas displaying 42 models of theirs made for different sports and leisure.
Ad info is below:
Fencing, Leisure, Golf, Free-style wrestling, Indoor Sports, Long Jump
Car racing, Cross-country, Steeplechasing, Cross-country skiing, Gymnastics, Ski jumping
Shot-putting, Shooting, Marathon running, Volleyball, Javelin, Football
Greco-roman wrestling, Soccer, Baseball, Basketball, Parachuting, High Jump Straddle
Coaching, Rowing, Sprinting, Walking, Rugby, Weightlifting
Softball, Racquetball, Hiking, Cycling, Triple Jump, Training
Windsurfing, Relaxing, High Jump Flop, Boxing, Tennis, Hammer throwing
adidas covers the field
…and the court …and the gridiron …and the course …and the track
adidas
we’ve got a feeling for winning.
We’ve covered Kinney’s NBA line previously with a few vintage ads and on the blog. Here’s a 1980 commercial for the Kinney NBA 4 stripe sneaker line.
Here’s a 1980 vintage sneaker ad for the Keds Millenium, Open-Road, Breakthru, Seabreeze, Profile and Breakaway model running shoes. There’s a great description for Keds cutting edge technology in this ad:
“The upper has a nylon mesh that's been computerized to place airvents in strategic positions.”
Also, the logo on these looks a lot like the Gallenkamp scats logo in the next ad below. 👇
Ad info is below:
KEDS.YOU BETTER BELIEVE IT.
WE BELIEVE THAT THE RENAISSANCE TRAINER FOR MEN AND THE PHOENIX FOR WOMEN ARE THE TWO BEST SHOES MADE.
Once you get a good look at them, you'll believe it too. And there's more. Many of these same features went into the design of our Millennium (Men's) and Seabreeze (Women's) trainers.
• Same replaceable Wear Plug System
• Same lightweight, durable, polyurethane midsole
• Same pre-molded external heel counter as Renaissance
• Suede toe-piece reinforcer for extra wear
• A new light-weave Dupont mesh upper
• 9 ounces (men's size 9).
Open Road (Men's) and Profile (Women's) round out the Keds training shoe revolution. They're lighter than most conventional training shoes yet provide an exceptionally durable outsole and shock absorbent midsole. And, we've also come up with incredibly light, high performance racing flats, The Breakthru (Men's) and Breakaway (Women's). The outsole is durable SBR rubber. The upper has a nylon mesh that's been computerized to place airvents in strategic positions. All this weighs just 5 ounces. Unbelievable. The new running shoes from Keds. Something to believe in. MILLENNIUM (Men's) OPEN-ROAD (Men's) BREAKTHRU (Men's) SEABREEZE (Women's) PROFILE (Women's) BREAKAWAY (Women's)
Keds
675 Massachusetts Ave., Cambridge, MA 02139
Here's a 1980 ad from Etonic featuring the Etonic KM-501, Street Fighter KM-505 and KM-705 sneaker models. One weird fact about Etonic was that during their running shoe heyday from 1976 to 1986 they were owned by Colgate. The same minty fresh Colgate that you may have brushed your teeth with this morning. This original print advertisement is available over at our RewindRunning.com web store.
Ad info is below:
Nothing protects this equipment, quite like this equipment.
You don't have bats, racquets, clubs, gloves, nets or goal posts. For a runner, the equipment list is simple: your body and your shoes. And it's no secret that the right shoe can make a difference as to how the rest of your equipment will function.
That's why we build so much protection into Etonic/km running shoes. We start with the Dr. Rob Roy McGregor' one-piece heel/arch support.* This unique device encourages a more rounded heel, gently forcing your natural padding under the foot to provide its own cushioning. So your foot acts as a natural shock absorber, helping the rest of your body to withstand the continuous jarring inherent in long distance running.
Etonic/km also incorporates a flared heel for greater stability, a sturdy heel counter for increased support, a high, wide toe box to min-imize toe irritations and many other highly protective features. All available for men and women in our tough, lightweight Street Fighters and the highly acclaimed Km-501. Protect your body in
Etonic/km running shoes.
'Patent Pending
Etonic/km Running Shoes
Km-501 for men. Street Fighter Km-505 for men, Km-705 for women.
Charles A. Eaton Company, Brockton, MA. 02403. A member of the Colgate Sports Group of Companies.
…And one more vintage ad from Popeye magazine with the homie hookup assist from @trainer.spotting. This time a super obscure 1980 vintage sneaker ad for the Moonstar UCLA sneakers. Check em outttt…
Here’s an old 1980 Converse ad for the Arizona model runners. If you want to learn more we previously posted another ad for this model here.
Ad info is below:
INTRODUCING THE PERFECT SHOE FOR AN IMPERFECT WORLD. THE NEW CONVERSE ARIZONA:
Wherever you run, there's a surface out to get you...hard, unyielding pavement; rough, uneven dirt; soft, unpredictable turf. The pounding, twisting punishment you absorb on these surfaces is incredible. Now, Converse has a shoe that puts the odds in your favor.
The Converse Arizona, A Totally Integrated Running System
At Converse we believe that a high-performance training shoe should combine stability, shock absorption and traction. The Arizona features an Integrated Running System* engineered with precisely this in mind.
Stability
Over-pronation, the leading cause of runners' injuries, is minimized through the unique Heel Lock System', which wraps the counter snugly around the heel and literally locks it in place. This feature combined with a rein-forced nylon mesh upper and molded insole provides a degree of stability you just can't get in any other shoe.
Shock Absorption
Hard surfaces shouldn't be hard on your legs. That's why the Arizona features a midsole layer of Sport Cell', a highly shock absorbent material designed exclusively for Converse. This substance not only dissipates the initial impact of heel-strike, but also effectively directs residual shock out the side of the sole.
Superior Traction — On Every Surface
Because man does not run on pavement alone, the new Arizona is designed with extra traction features. Our Toe Propulsion Ridge maximizes traction on toeoff. The scientifically designed outsole studs reinforce critical wear areas... a must for all-surface running. And our Heel Wear Bar reinforces the primary impact area... helping the Arizona, and you, last miles longer. Converse believes all these features work together to make the Arizona a fast, safe, comfortable training shoe over any surface. Whether you run on the pavement, through the park, or on country roads, we're confident that the new Arizona will make a good hard run easier on your legs.
⋆ CONVERSE an ELTRA company
*Patent Pending Converse 1979
Here's an old school 1980 vintage sneaker ad for the Converse Arizona. According to the ad they teamed up with a NASA engineer to help design it and this sneaker is loaded with tech for traction, shock absorption and stability.
Ad info is below:
HIGH TECH OR YOUR FEET THE CONVERSE ARIZONA
The new Converse Arizona' was developed in consultation with a NASA contractor. The result is an Integrated Running System (patents pending) that offers runners new levels of stability, shock protection, and traction on every surface.
The Sportcell mid-sole, created from a new high-technology material, provides extra protection by actually dissipating shock. Converse took the question of sole configuration out of the hands of clothing designers, and put it into the hands of engineers. The result is a sole that grabs hold of virtually anything —even loose dirt — to provide solid footing on any surface. The Toe Propulsion Ridge maximizes traction on toeoff. Outsole Studs and Heel Wear Bar keep traction high even as the shoe wears. The Heel Lock System provides state-of-the-art stability. When the shoe is laced, this newly developed "passive seatbelt system" locks the heel into place. This means over-pronation, the leading cause of runners' injuries, is minimized.
Man's feet, his legs, his knees — all his body parts are limited. His mind is not. He can create high technology to compensate for his limitations —technology to help him run faster, safer, more comfortably. He can create the Converse Arizona. For a free poster of this ad, write Converse Customer Service, 55 Fordham Rd., Wilmington, MA 01887. CONVERSE
Here's a old vintage Brooks ad for the John Walker RT-1 running shoes from 1980.
Ad info is below:
"IF YOU TRAIN MORE THAN 50 MILES A WEEK, YOU REALLY OUGHT TO IN MY SHOES:"
"The folks at Brooks asked me to design a new shoe—a shoe that could be used for training and racing. Naturally, I jumped at the chance, because it just makes sense biomechanically to train and race in the same shoe. "Right up front, though, I made sure everyone understood one thing. I had to test this new shoe personally: To run in it under all kinds of conditions. Or my name simply wouldn't go on it. "Well, my name is on the Brooks RT-1. And I'm here to tell you that the RT-1 is the perfect marriage of a featherweight racing shoe with a firm, durable training flat. "The RT-I is light (about 7 ounces in size 9). And it's cool, because it's made of Brooks Special Open Mesh Nylon. " Plenty of cushioning in all the right places, too. With a wide, flared heel and Varus Wedge."' So you can train day after day without worrying about injuries. "And the RT-I is built on a racing last. Narrow at the heel and arch for closer fit and more speed. With extra 'toe spring' for a better kick and stronger finish. "Try the RT-1 for yourself. I can't promise you better racing times. But I can tell you I enjoy running in the RT-1. And I think you will, too. It's the most comfortable shoe for racing and training I've ever worn. In a word... Sensational."
RW5-STAR
*****
Runner's World Magazine
John Walker, World Record Holder
2000 meters (4:51.4), former World Record Holder in the mile (3:49.4). 1976 Olympic Gold Medal Winner 1500 meters.
The John Walker RT-1. Another sensational running shoe from...
BROOKS
Brooks Shoe Mfg. Co, Inc., Hanover, PA 17331
Here's a 1980 vintage ad for the Osaga KT-26 running shoes with the awesome ⬅️ ⬆️ side profile logo. This shoe had the "Cantilever Principle" that "increased shock absorption while offering greater control." This original vintage Osaga running shoe ad is available over at our Rewind Running web shop.
Ad info is below:
OSAGA PERFORMANCE INTRODUCES THE HIGHWAY SAFETY ACT FOR 1980
GOOD ADVICE ABOUT THE ROAD AHEAD: At the threshold of this decade, Osaga Performance introduced a running shoe based on a revolutionary principle developed through bio-mechanical research. The KT-26 incorporates the "Cantilever Principle" and combines it with state of the art construction and quality materials resulting in better foot protection for the serious runner. The Osaga Performance KT-26 has increased shock absorption while offering greater control, and those two qualities alone are what it's really all about. We researched it, designed it, tested it and now it has been proven, rated and accepted. The rest is up to you. You can buy a running shoe that reduces shock and increases stability. A running shoe designed for lightness, flexibility and durability-- all the qualities you require for serious performance. Or you can buy something of less value. The KT-26. It's for the challenge of the 80's, and Osaga Performance wants you to win.
Osaga Performance
RW5-STAR
*****
Runner's World Magazine
OSAGA INC., 2468 WEST 11th AVE., EUGENE, OR 97402 (503) 484-1344
Here’s a vintage 1980 ad for the Bauer Eagle H.S.R (hard surface runner) sneakers featuring the 'Bear Hug' integrated strap system innovation.
Ad info is below:
ONLY BAUER CAN 'BEAR HUG' YOU.
DISCOVER THE FIRST* TRULY INTEGRATED REAR FOOT CONTROL SYSTEM.
The Bauer 'bear hug, bring dependable heel control, toe comfort and extra counter support to performance running. All of the injury avoiding essentials requested by the experts.
Built into the Bauer Eagle hard surface runner with its exceptional sole durability and stability, the 'bear hug' is a must for any serious city runner. As soon as you lace up, you've automatically employed the 'bear hug'.
No more 2nd laces to bite and break, just a solidly integrated strap that keeps your entire foot where it belongs.In natural comfort.
The Eagle H.S.R is the first of many Bauer built-in 'bear hug' shoes that will do the same for tennis, racquetball, soccer and basketball. Try it now and you'll be into every sport where Bauer can give you the 'bear hug' performance edge!
Bauer WINNING THE WORLD OVER
Here's an old school Asics Tiger track suit ad from 1980...TIGERSTYLE. This original vintage Asics Tiger print ad is available at our web store RewindRunning.com.
Ad info is below:
🏃
FORM AND FUNCTION - TIGERSTYLE
The ultimate warm-up. Looks right, fits right. Made with care, because we care.
We know that it's not enough to sew up a garment that looks great on the rack—but falls apart at the first stretch. Look at the inside of the Tiger warm-up. No messy loose threads. Straight stitching. Pockets that don't flop around. Little details make big garments. And fabrics that hold up—wash after wash. Check the style above. Our model A-20, typically Tiger: athletic function with stylish form. The unique four-stripe cape shoulder with coordinated stripe in pants in six color combinations. Ask for it at your favorite specialty shop, sports or department store.
Form and function. They should go together. Let your form function — Tigerstyle.
ASICS TIGER SPORT WEAR
ASICS Sports of America, Inc.
2052 ALTON AVENUE,
IRVINE, CALIFORNIA 92714, U.S.A.
*JELENK has been replaced by ASICS TIGER.
Here are a couple of old school Stride Rite vintage sneaker ads from 1979 and 1980.
Ad 1 info is below:
Introducing Super Z. The first high performance running shoe designed specifically for kids.
For kids who are serious about running, Stride Rite's brand new Super Z high performance shoe is finally here. There's a Texon sole for extra flexibility and strength. A firm counter to stabilize the back of the foot on impact. A special lightweight 420 denier nylon upper for extra strength. Durable leather trim. Over 50% natural rubber in the outsole, for lightness and high performance. And child size 12 weighs only 6 ounces —the optimum weight for durabiliy and performance. In fact, you'll find that Super Z has all the features common to adult high performance shoes. But there's one important difference: Super Z is the first performance shoe built on a last that's scientifically designed just for kids.
At Stride Rite, we want to do everything we can to help kid's feet V' develop as they should. So for kids who take running seriously, be sure to get Stride Rite Super Z —the only high performance shoe specifically designed for kids. Available 4-i only at Stride Rite Dealers. Stride Rite. Anything else is something less.
Ad 2 info is below:
Super Z and new Mesh Super Z II
One Great Running Shoe For Kids Deserves Another.
Last year Stride Rite® came out with Super Z—the first high-performance running shoe designed exclusively for kids. Because of its superior quality, Super Z received a five star rating from Runner's World Magazine. And now, Stride Rite has developed another equally outstanding running shoe for kids—Super Z II. Super Z and Super Z II are the first high performance running shoes built on a last that's scientifically made just for kids. Both have a Texon insole for extra flexibility and strength. A firm counter to stabilize the back of the foot on impact. Durable leather trim. Over 50% natural rubber in the outsole for lightness and high performance. And children's size 12 weighs only 6 ounces—the optimum weight for durability and performance.
The Super Z has a special light-weight 420 denier nylon upper—extra strength for the extra tough runner. And the Super Z II, with its super flexible nylon mesh, is especially made for kids whose feet perspire a lot and need an extra chance to "breathe." While kids aren't always concerned with the importance of their growing feet—Stride Rite is. Be sure to get your kids into Super Z and New Mesh Super Z II. The high performance running shoes made exclusively for kids. Available only at Stride Rite dealers.
Stride Rite
The Stride Rite Corporation, Boston, MA 02118