Here’s an old 1980 Converse ad for the Arizona model runners. If you want to learn more we previously posted another ad for this model here.
Ad info is below:
INTRODUCING THE PERFECT SHOE FOR AN IMPERFECT WORLD. THE NEW CONVERSE ARIZONA:
Wherever you run, there's a surface out to get you...hard, unyielding pavement; rough, uneven dirt; soft, unpredictable turf. The pounding, twisting punishment you absorb on these surfaces is incredible. Now, Converse has a shoe that puts the odds in your favor.
The Converse Arizona, A Totally Integrated Running System
At Converse we believe that a high-performance training shoe should combine stability, shock absorption and traction. The Arizona features an Integrated Running System* engineered with precisely this in mind.
Stability
Over-pronation, the leading cause of runners' injuries, is minimized through the unique Heel Lock System', which wraps the counter snugly around the heel and literally locks it in place. This feature combined with a rein-forced nylon mesh upper and molded insole provides a degree of stability you just can't get in any other shoe.
Shock Absorption
Hard surfaces shouldn't be hard on your legs. That's why the Arizona features a midsole layer of Sport Cell', a highly shock absorbent material designed exclusively for Converse. This substance not only dissipates the initial impact of heel-strike, but also effectively directs residual shock out the side of the sole.
Superior Traction — On Every Surface
Because man does not run on pavement alone, the new Arizona is designed with extra traction features. Our Toe Propulsion Ridge maximizes traction on toeoff. The scientifically designed outsole studs reinforce critical wear areas... a must for all-surface running. And our Heel Wear Bar reinforces the primary impact area... helping the Arizona, and you, last miles longer. Converse believes all these features work together to make the Arizona a fast, safe, comfortable training shoe over any surface. Whether you run on the pavement, through the park, or on country roads, we're confident that the new Arizona will make a good hard run easier on your legs.
⋆ CONVERSE an ELTRA company
*Patent Pending Converse 1979
