New Balance W320 Vintage women's running shoes ad from 1978

This one is for the ladies. Today we’ve got an old school New Balance W320 vintage women's running shoes ad from 1978. This original vintage sneaker ad is available over at our RewindRunning.com web store.

Ad info is below:

new width sizing for women

the W320

Yes, New Balance's top-rate road trainer, the 320, now comes in a special model for women runners. Called the W320, it's designed on a woman's athletic combination last with a heel two sizes narrower for a snugger fit throughout the heel and Achilles tendon area. Otherwise, it's the same great trainer - with full width sizing (women's 4AA-10D, soft one-piece upper, unique arch-support saddle, and durable protective sole/wedge/midsole combination. In Royal Blue and White with distinctive Red logo. New Balance's W320 - the first running shoe truly fit for women.

NB

New balance

38 Everett Street

Boston, Massachusetts 01234

Distributed in Canada by Sport Dinaco Inc. of Laval, Quebec.

New Balance 700 vintage sneaker ad from 1983

Today we’ve got an old school 1980s vintage sneaker ad by New Balance. This ad is for their 700 model runners which featured a "Cellogram" midsole and a "locular dynamic" design. This vintage magazine print advertisement is from 1983 and an original copy is available over at our Rewind Running web store.

Ad info is below:

The difference between other training shoes and the 700 is staring you in the face.

The NewBalance 700 is a competitive training shoe.

Some of you will wonder what "competitive training" means exactly. If you have to ask; this ain't your shoe. On the other hand, if you're a serious, purposeful runner who trains specifically to run faster, the 700 is going to do something quite remarkable:

Make you a faster runner.

EVERYTHING ABOUT THIS SHOE IS DESIGNED FOR SPEED.

There have been precursors of the 700. Not the least of which was the New Balance 620. Like that shoe, the 700 is extremely light. More to the point, it’s light years ahead in performance.

Consider its Cellogram midsole/wedge. An exclusive New Balance compound, Cellogram represents a breakthrough in energy efficiency. Running in a lot of training shoes is like running on wet turf. Running in the 700 is like running on a tuned track. The difference is the microcellular construction of the Cellogram Its extremely "tight" cell structure dramatically resists compression set and returns to the runner more of the energy he expends during training. The net result, according to every member of the New BalanceTrack Team who tested the 700, is improved training time.

IT EVEN MAKES TRAINING SAFER.

The core temperature of the bones in a runner's feet are dramatically affected by the nature of a shoe's upper material-a fact confirmed by research we did at the gait lab of one of Boston's leading hospitals.

With this in mind, we made the 700's upper of a special polyweave mesh. Permeable and breathable, it helps to significantly reduce heat buildup-a major contributor to stress fractures.

Other key components in the 700 include a double density counter and a firm mid-sole heel pad for exceptional stability. A cutaway arch and Flextendea Saddle for a unique sock-like feel. And flexible combination last construction for men and women in a variety of widths-because a serious shoe must fit.

Finally, the 700 features a high carbon rubber outersole in a "locular dynamic" design. Translation: exceptional durability, superb traction on any running surface.

The New Balance 700. A shoe designed to improve the one thing serious trainers care about most: Their time.

*Compared to other training shoes, the 700 returns more of a runner's energy to his stride.

NB

new balance

700

New Balance INC., Boston, MA 02134

New Balance 420 1980 vintage sneaker ad

Here’s a vintage 1980 running shoe ad for the New Balance 420 which was a protective training shoe. This shoe featured the ‘Lunaris Pillow’ technology and Evazote foam to stabilize the ride.

Ad info is below:

THE NEW BALANCE 420 WAS DESIGNED TO PROTECT RUNNERS 6 DAYS OUT OF 7.

The New Balance 420 is the most protective training shoe we've ever made. And as every runner knows, training is 99% of running. So how come we're only recommending that you wear it 85% of the time?

TWO DIFFERENT GOALS.
TWO DIFFERENT SHOES.

Training is the means to two important ends: improved endurance ( strength and fitness) and improved performance (speed over distance). Obvious, right? And yet it seems we're the first running shoe company to recognize that the pursuit of these goals is best served by two different training shoes. We designed our remarkably lightweight 620 training flat for that one or two days of running a week when time is key: e.g., when you're doing speed work or running in a road race. It's for all the other days of the week that we developed our new 420.

On the 7th day, we recommend our highly regarded 620 training flat.

HOW THE 420 PROTECTS.

The natural position of the foot at rest and in motion is called the neutral plane. When you engage in motion outside this range, you not only waste energy, but invite injury. Isn't it odd, then, that in the guise of cushioning, some running shoes in effect encourage deviations beyond the neutral plane? Following orthopedic principles, we designed the 420 in such a way to keep your foot in the neutral plane throughout your gait cycle. Extended along the medial side of the arch, the 420's heel counter provides maximum rear-foot stability while allowing you your full range of motion. Our Extended Saddle' pro-vides support along the longitudinal arch and, together with our unique straight last construction, encourages an efficient straight-line running motion. Finally, our exciting new Lunaris Pillow, a pre-molded Evazote and memory-foam insert, serves to stabilize your foot in the neutral plane and helps to provide unprecedented shock absorption. Indeed, the 420 delivers up to an astonishing 70% shock attenuation experience. And given the structure of the human body, that's as good as you can get.

The neutral plane. Deviations outside of it waste energy and invite injury.

WE COULD RUN ON AND ON....

As you might have gathered, to fully describe all the features of the 420 would take more space than we have here. So we'll simpl3 conclude with the following observation: No other training shoe offers more protection. And that's a statement we'll stand behind seven days of the week. New Balance Athletic Shoe, Inc., Boston, MA 02134, U.S.A., which is where our shoes are made.

Women's sizes 4-10 (widths AA, B and D). Men's sizes 6-13 (widths B, D, EE and EEEE).

NEW BALANCE
WE'RE WITH YOU EVERY STEP OF THE WAY.

New Balance Running Mates 1978 vintage ad featuring the 320 road training sneakers

Today we’ve got a 1978 vintage The Athlete’s Foot ‘Running Mates’ ad for the New Balance 320 road training shoes. This original vintage New Balance & The Athlete’s Foot print ad is available at our web store Rewind Running.

Ad info is below:

Running Mates
New for men and women from New Balance at The Athlete’s Foot stores.

Now — both men and women runners can enjoy all the new improvements of New Balance's 320 road training shoes. Fuller, boxier toes. One-piece uppers. Padded tongues and foam-backed heel cups. Both feature full-width size and arch-support saddle. The women's W320 is built on a special woman's athletic combination last for a snug, narrower fit. Another winner .. . New Balance's Trail W355 for women (pictured right). The perfect mate for the men's Trail 355 — the road training shoe you can also wear for trail and cross country. et the trained specialists at THE ATHLETE'S FOOT stores fit you in the shoes you need for your special needs. No one knows the athlete's foot like THE ATHLETE'S FOOT.

M320 -Men, W320 -Women, Royal Blue/White - nylon uppers