Saucony Jazz vintage sneaker ad from 1983

Here’s another cool 1980s print ad for the Saucony Jazz vintage running shoes. These vintage runners featured a Deceleration Plug and "Indy 500" rubber. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

ENCORE PERFORMANCE: JAZZ PLUS.

Saucony continues the quality, craftsmanship and innovation of the Jazz with the Jazz Plus.

Another Saucony first: the biomechanically designed Deceleration Plug. An asymetrical wedge that works during the deceleration phase of a step; enhancing natural pronation and stabilizing rear and mid-foot stride.

Jazz Plus upper utilizes 400 denier nylon mesh for evaporation and new split tip pattern for flexibility. Jazz Plus also features the revolu-tionary Magic outersole of "Indy 500" rubber and diamond shaped stud design. The diamond pattern provides cushioning and shock absorption; center plug in each diamond stabilizes impact.

Jazz Plus from Saucony . . . and Lady Jazz Plus. Listen to your feet. Try on a pair. At better running shops and sporting goods dealers everywhere.

Saucony

The Mark of Innovation.

Div. of Hyde Athletic Industries, Inc., 432 Columbia Street, Cambridge, MA 02141

Saucony Magic 1983 vintage sneaker ad

Here’s an old school 1980s print ad for the Saucony Magic vintage running shoes. This MAGIC runner incorporates the "Indy 500" rubber sole and the Saucony "Dutchman" design that distributed the force of impact over the entire heel area in order to reduce the tendency to pronate. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

At Saucony, the innovations keep on coming ...like Magic.

A shoe specifically engineered for increased stability and superior cushioning on heel strike. Our revolutionary new Magic outersole composed of durable "Indy 500" rubber features a unique diamond shaped stud design. It provides cushioning to absorb shock, while the center plug in each diamond adds stability on impact. Contact is smoother and quicker; stability and traction are increased. The heel and the inner plug of each diamond are ribbed to inhibit wear, thus increasing the life of the sole.

Saucony Magic: new from the ground up. From outersole to midsole to new, removable sock insert, Magic means innovation. Fitted into every Magic sock insert is our new Wingfoor XL heel strike cushion. A virtually "bounceless" high technology rubber compound, it is 30% lighter and 15% more shock absorbent than conventional compounds. Extra protection from compression injuries without added weight. What's more, "transition bars" on each cushion distribute force evenly, so you're protected regardless of where your heel strikes.

The new Magic upper has serious running miles built in by design: a new 420 denier nylon mesh is trimmed in durable pigskin, the new multi-flex lacing pattern and eyestay afford snug tying and freedom of flex in the forefoot area. The ScotchliteTM heel tab provides visibility at night. The "Magic Cush-ion" EVA material used in the mid-sole and heel wedge is superior to earlier formula-tions: it has less compression set, improved rebound qualities and higher tear strength.

Magic also incorporates the Saucony "Dutchman" to distribute the force of impact over the entire heel area, and reducing the tendency to pronate.

Think of it as another innovation in running shoes from Saucony, but ask for it by name: Magic or Lady Magic.

See Saucony shoes and Saucony Magic running clothes at better running shops and sporting goods dealers.

Saucony MAGIC

Div. of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141

Saucony 1982 Raider and Dixon vintage sneakers

Today we’ve got a vintage 1982 Saucony ad for the Raider and Dixon model vintage running shoes.

Ad info is below:

RAIDER

Special vamp design of perforated nylon with mesh overlay. D-ring lacing system, cement-lasted in the traditional way for stronger construction, triangular design rubber outersole with reinforced heel strike area. Raider. Built strong to last long. At better running shops and sporting goods dealers.

Div. of Hyde Athletic Industries, Inc. 432 Columbia Street Cambridge, MA 02141

Saucony Continuous innovation in running shoes

DIXON

The shoe with the -Dutchman": a special rearfoot insert that helps dissipate heel strike shock while it controls pronation. New RD-1000 tread design with lateral bars for improved traction and front-to-back flexibility. Squared-off reinforced heel strike area. Butterfly-bal lacing system with D-rings and custom racing eyelet. At better running shops and sporting goods dealers.

Div. of Hyde Athletic Industries, Inc. 432 Columbia Street Cambridge, MA 02141

Saucony Continuous innovation in running shoes

Saucony Again Trainer 1980 vintage sneaker duffel bag ad

Here’s an old school vintage ad for Saucony’s Trainer 1980 vintage running shoes.

Ad info is below:

SAUCONY AGAIN... SAVES YOU $TEN

Saucony Again ...this time it saves you $10 on a super-looking, long wearing nylon running bag for all your gear.
This lightweight, waterproof bag normally retails for $20. Here's why.

• Made of tough, waterproof nylon with ventilated end panel.

• Has special wet pocket inside with snap closure.

• Features husky poly-webbed handles for hand carrying or shoulder strap for slinging bag.

• Quality constructed with nickel-plated hardware and tough heavy-duty zipper on closure.

• Measures 18" long x 9" wide x 9" high—plenty roomy.

You get this $20 bag for $10 when you buy any Saucony running shoe. Choose from several Saucony styles that won 5-Star Awards from Runner's World magazine. Fill out the "Bag Job" coupon today, after you've picked out your favorite Saucony style at your local lealer. The coupon's like a $10 bill.

Or think of it as saving $10 on the shoes and baying $20 for the running bag, if it makes you feel better and move faster. Additional coupons available at your favorite running shop or sporting goods dealer.

SAUCONY TRAINER 1980

• Runner's World 5-Star winner.

• Slip lasted construction improves cushioning and flexibility.

• Long, firm heel counter for added foot control.

• Heel plug for long wear, better traction.

Saucony

...the shoe for serious runners. A Division of Hyde Athletic Industries, Inc.

Saucony Scat and Dove 1977 three stripe vintage sneaker ad

Nope, not adidas. In our last post we posted some 3 stripe vintage Sears the Winner II sneakers and today we're back with another 3 stripe pair of runners, this time from Saucony. This ad is from 1977 for their Scat and Dove model Women's running and track shoes. This original vintage Saucony print ad is available at our web store Rewind Running.

Ad info is below:

Ladies’ First.

SCAT women's track shoe, rated first by Runner's World in 1977.

DOVE women's training shoe, rated first by Runner's World in 1976.

Saucony Scat is the top-ranked women's spiked shoe because it's specifically designed for the woman runner. It's not just an adaptation of our popular men's Speedstar, or any other model in our full line of men's track shoes. The Scat's uppers are soft, well-padded blue nylon. The bottom, with a small heel lift, is suited for both sprints and distance running. Heel and ankle collars are well-padded for comfort. And the chevron-claw spike plate with seven receptacles is a Saucony exclusive. Dove, the top-ranked women's training shoe for 1976, has a flared heel and suction cup traction sole. The tongue and quarter are fully padded. The Dove's uppers are lightweight, soft, white nylon with color-coordinated blue trim. You know how important good shoes are for comfort and performance. So remember the name. Saucony. Top-ranked women's shoes for training and competition at a lower price than any ranked shoe, regardless of category.

We're out in front. And we're going to stay there.

saucony

SHOE MFG. CO., INC

A Subsidiary of Hyde Athletic Industries, Inc. 12 Peach St., Kutztown, PA 19530 (215) 683-8711

Saucony Bullet and Pacesetter 1978 vintage racing shoes

Here’s an old school ad for Saucony and the second vintage Saucony ad we’ve posted featuring Olympic medalist Edwin Roberts, the other one is here. The Pacesetters have the Tufcrepe soles and both pairs were made in the U.S.A. This original vintage Saucony print ad is available at our web store Rewind Running.

Ad info is below:

Bullet (Model No. 8832) .. blue with gold trim, and a tough Gumtred sole in basketweave design. Features padded quarter and Achilles tendon protector. and weighs a feather-light five ounces.

"Saucony's two new track shoes look great, feel great and weigh practically nothing."
-Edwin Roberts, Olympic Medalist and Track Coach at Temple University

Introducing two topflight additions to the Saucony line of racing shoes—Bullet for sprint events, and Pacesetter for the distances.

Both have nylon oxford uppers with suede trim ... one-piece seamless toe construction . . . and versatile 7-position nylon tap with interchangeable spike positions. Saucony offers a full line of racing shoes and training flats for men and women. Edwin Roberts calls these two new Saucony shoes, "the best available for runners at every level of competition. They are attractive, comfortable, durable, and very light in weight. And they are reasonably priced! After all, why should you pay $40 for a shoe because some celebrity got his for nothing?"

Pacesetter (Model No. 8834) ... gold with blue trim, and an extremely high-abrasion Tufcrepe. sole in Caprice design. The sole is flared and rolled, and the heel wedge assures maximum shock absorption. Pacesetter's sock liner is 2-way-stretch nylon on rubber.

saucony
SHOE MFG. Co. INC
A Subsidiary of Hyde Athletic Industries. Inc 12 Peach St . Kutztown. PA 19530 (215) 683-8711

All Saucony shoes are made in the U.S.A.

Saucony Again Jazz 1981 vintage sneaker ad

Here’s an old school ad for one of our favorite retro runners, The Saucony Jazz. Following up on our Etonic post from a few days ago one common thread from the late 70’s and early 80’s was that nearly every running shoe brand had to shout out a Boston podiatrist in their advertisements. In this example it is Dr. Frank Santopietro. Also the Maxitrac outsole has the triangular lugs.

Ad info is below:

SAUCONY AGAIN!

Saucony Jazz! The next evolutionary step in running shoes. A new high in performance and comfort for the serious runner. In the Jazz we've introduced new ideas and materials, and designed them into a superior new shoe. Our Maxitrac outersole, Butterfly Bal lacing design, and Saucony sock in-sert, combine to make the Saucony Jazz the finest shoe for your feet. Jazz. And Lady Jazz. Designed in co-operation with noted Boston sports podiatrist Dr. Frank Santopietro, who understands as we do how healthy feet make for happy runners. Slip into a pair and see. Your feet'll know the difference.

JAZZ

Saucony
A Division of Hyde Athletic Industries Inc.