Here's a 1976 vintage sneaker ad for Trax brand sneakers by Kmart. Trax was their "very basic" in house sub brand which lasted from around the mid-70s to early 90s and was meant to compete with the likes of Nike, Adidas and Puma.
Ad info is below:
Introducing Trax ...Very Basic... Very Competitive Footwear.
Nobody ever won anything because of the labels on his shoes. Winning takes basics...basics like practice, sweat, effort, desire...in short, the fundamentals. That's why Trax are your best bet when it comes to athletic shoes. They're built solid. They offer the support, comfort and durability you get with expensive shoes...but Irax give you these basic features for under fifteen dollars. Whatever your age, whatever your game...from men's hurdles to women's doubles ...Trax are priced to beat the competition.
$7.97
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$9.97
Sold exclusively at
The Saving Place
S.S. Kresge Company K Troy, Michigan 48084