Here’s a vintage 1979 ad for the PONY Express and Targa runners which featured the “hyperbolic extension eyestay.” This original vintage PONY Express and Targa print ad is available at our web store RewindRunning.com.
Ad info is below:
MORE STYLES FOR MQRE MILES, PONY!
Light weight nylon upper with unique hyperbolic extension eyestay which positions the ball of the foot properly in the sole and facilitates flexion. Special compound VSD sole.
INTRODUCING THE NEW TARGA: PONY
Choose either the exciting new Targa or the new Pony Express and you'll know why the big switch is to PONY running shoes. When it comes to comfort, style, and high performance, PONY is way out in front. We won big at the Pan Am games. And we took gold in Montreal. But you'll find our biggest win is on your feet. PONY— we put a lot more into your run!
The PONY Express and Targa running shoes are available in men's, women's and junior sizes.
Nylon upper incorporating unique ultra cool breathable mesh panel. Dual density mid-sole and heel wedge. Revolutionary variable sole design for optimal shock absorption and traction.
INTRODUCING THE NEW EXPRESS: PONY
PONY
A STEP AHEAD
251 PARK AVENUE SOUTH NEW YORK 10001 N.Y.