PONY Express and Targa 1979 retro running shoes ad

Here’s a vintage 1979 ad for the PONY Express and Targa runners which featured the “hyperbolic extension eyestay.” This original vintage PONY Express and Targa print ad is available at our web store RewindRunning.com.

Ad info is below:

MORE STYLES FOR MQRE MILES, PONY!

Light weight nylon upper with unique hyperbolic extension eyestay which positions the ball of the foot properly in the sole and facilitates flexion. Special compound VSD sole.

INTRODUCING THE NEW TARGA: PONY

Choose either the exciting new Targa or the new Pony Express and you'll know why the big switch is to PONY running shoes. When it comes to comfort, style, and high performance, PONY is way out in front. We won big at the Pan Am games. And we took gold in Montreal. But you'll find our biggest win is on your feet. PONY— we put a lot more into your run!

The PONY Express and Targa running shoes are available in men's, women's and junior sizes.

Nylon upper incorporating unique ultra cool breathable mesh panel. Dual density mid-sole and heel wedge. Revolutionary variable sole design for optimal shock absorption and traction.

INTRODUCING THE NEW EXPRESS: PONY

PONY
A STEP AHEAD
251 PARK AVENUE SOUTH NEW YORK 10001 N.Y.

PONY Express and Racer 'Run In the Sun' 1979 vintage sneaker ad

Here’s an old school 1979 vintage sneaker ad for PONY Express and PONY Racer model runners as part of the "RUN IN THE SUN" sweepstakes.

Ad info is below:

The PONY ‘79 Run In The Sun Sweepstakes

Your chance to run with the best where the sun, sea and world come to ploy.

The dream runs. Sao Paulo. Hawaii. The world's most lavish playgrounds. PONY can be your ticket. Just visit your PONY dealer and try on a pair of either PONY Express or PONY Racer running shoes* Simply fill out the PONY "RUN IN THE SUN" Sweep-stakes entry blank and you're automatically entered. Five winners will be chosen in an exciting drawing for an all expense paid trip to either Sao Paulo for the world famous Sylvester Run, (where the winner in 1978 wore PONY), or Hawaii for what has to be the most beautiful run anywhere. And whether you win the sweepstakes or not, with a pair of PONY shoes on your feet, you're a big winner. In Sao Paulo. Hawaii. Or wherever excellence counts. For complete details and your PONY "RUN IN THE SUN" entry post card, see your PONY dealer. All entries must be postmarked no later than midnight, Sept 1, 1979.

*No purchase necessary. Void where prohibited by law.

PONY
A STEP AHEAD 251 Park Ave. South, N.Y. C.10010 N.Y.

PONY Express VSD 1978 vintage sneaker ad

Here's a vintage sneaker ad from late in 1978 for the PONY Expresss VSD model of running shoes.

​Ad info is below:

Reserve the most advanced running shoe for 1979 now!
The PONY Express V.S.D.

The second generation of PONY VSD running shoes will be ready for delivery in early 1979. Since the Pony Express VSD and the Lady Express VSD are technically beyond any 1978 running shoe on the market, we anticipate an overwhelming demand for them. In order to help you try these extraordinary running shoes at the earliest possible moment, we have included a coupon in this ad. Simply fill it out and send it to PONY. Sometime early in January of 1979, we will send you the name and address of your nearest PONY dealer where you can try on a pair of Pony Express VSD or Lady Express VSD running shoes. Naturally, you're under no obligation to buy but by sending in this coupon, it will guarantee that the PONY dealer you visit has the VSD model you want in your size! Do it now. You'll be a step ahead tomorrow. 

(A) The upper is lightweight cushioned nylon reinforced with suede at points of stress and with arch bandages for lateral support. The upper has a unique mesh panel for true breathability preventing heat buildup and minimizing the resultant perspiration and fatigue. 

(B) The sole is slightly wider across the heel, the shock absorption studs are more numerous, wider and arranged closer together to provide greater stability and increase resistance to wear. The sole is also wider across the ball and the shock absorption studs arranged along the outside of the ball of the foot are reinforced at the base for increased stability and durability. A new molding process allows the inside ball area to be reinforced with a special rubber compound for improved traction and resistance to abrasion. 

(C) Our new seamless nylon upper is made on a moccasin construction which reduces weight, allows the toes to spread without construction and maximizes forefoot flexibility. 

PONY
A STEP AHEAD

251 Park Avenue South New York. N.Y. 10010