Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Adidas SL72 and SL76 vintage sneaker ad

Here's a old vintage ad for the Adidas SL72 and SL76 engineered with 'traction dynamics’…

​Ad info is below:

SL 72 &76 reborn for the ultimate in cushioned traction 

More propulsion. Extended sole area gradually stores up touch-down energy. At lift-off, this energy is released producing 20% more propulsion per step. 

Thicker. softer-grooved wedge for substantially increased overall cushioning 

More stability & cushioning Wider, flared heel for greater stability. 

More Traction. Special profile ejects grit and mud. Profile layout allow, more flexing and therefore better traction. New heel profile for more cushioned heel strike

👟👟

Trust adidas to take these great (often imitated) training shoes, build in revolutionary cushioning and traction features, and end up with a saving in weight too. It's all part of a breakthrough in Traction Dynamics at adidas— real pioneer work that has created new standards in performance and comfort. 

SL 72 & 76 are creations of Adi Dassler, the man behind the adidas name. 

adidas 

The all-sports people

AAU Front Runner 1978 vintage sneaker ad

Here's a 1978 sneaker illustration advertisement for the AAU 'Front Runner' and another old school shoe once again donning the 4 stripes. If you want to check out a couple of pairs of AAU vintage sneakers we posted them here and here.

​Ad info is below:

AAU SHOES

TRAINING SHOES
FOR MEN ON THE MOVE
The shoe that carries the emblem of the Amateur Athletic Union of the United States. 

🏃‍♂️

👟

AAU FRONT RUNNER

They're way out in front, leading with style and comfort all the way to the finish line. Shock absorbing wide flange tongue — all to make you feel more comfortable in the long runs. Durable nylon and suede leather upper. Men's, boys', youths' and child's sizes in royal blue with yellow stripes. Men's and boys' sizes in green with yellow stripes.

AVAILABLE AT FINE DEPARTMENT STORES AND SHOE STORES EVERYWHERE

Distributed by
INTERMARK SHOE COMPANY 
A Division of International Seaway Trading Corporation
1382 West 9th 9treet Cleveland, Ohio 44113

AAU Front Runner 1978 vintage sneaker ad @ The Deffest

Pro-Keds T/Racer 1979 vintage sneaker ad

Here's an old vintage sneaker ad from 1979 for the Pro-Keds T/Racer back when they made running shoes. We just posted these vintage Pro-Keds sneakers for sale over at RewindRunning.com. The original vintage advertisement is available here as well.

​Ad info is below:

DOES YOUR RUNNING SHOE STAND UP TO OUR NEW T/RACER?

Introducing the PRO-Keds T/Racer. The shock absorption and durability of a training shoe combined with the lightness and flexibility of a racing flat. A shoe so new, you won't be able to buy it until early 1979. It will be available in men's and women's sizes that were specially developed on separate lasts to scientifically conform to the foot structure of each sex. And to ensure a more accurate fit, were making it available in men's half sizes 5-12, 13 in slim, medium and wide; and women's half sizes 4-10 in slim and medium. 

Sturdy, thermo-formed heel counter around a cuboid-shaped heel area to reduce lateral "wobble." 

Soft cellocrepe heel wedge for superior shock absorption on heel strike, mile after mile. 

Fully contoured insole support system featuring extra-firm arch support. 

Foam-padded Royalon covered collar and tongue, with a high-rise back to cushion and protect your. Achilles tendon, the lifeline of the running foot. 

Longer-wearing steep-grade outsole featuring high-traction cleated bar design and built-in heavy wear points. 

Uppers of breathable nylon with suede at high-stress abrasion areas. For increased comfort and protection. 

Exclusive patented light-weight Ensolite' shock absorbent insole to cushion the entire length of the foot for the life of the shoe. 

Wider and higher toe box to reduce abrasion, blistering and toenail blackening. 

PRO-KEDS
FOR ALL THOSE MOMENTS YOU FEEL LIKE A PRO. 

Kinney NBA 1970s vintage sneaker ad

Here's another Kinney NBA branded sneaker ad from 1970s, this time they're going heavy on the adidas style 4 stripes theme. The first Kinney NBA ad from 1977 is here.

​Ad info is below:

Instead of one shoe with many purposes... 

we made many shoes with one purpose. 

KINNEY
NBA'S.

Kinney NBA's are made for every sport with one purpose in mind. To be everything the high-priced athletic shoes are-without the high price.

Kinney NBA's are for athletes who are serious about their sport, whether it's running, tennis, basketball, baseball, soccer, raquetball, softball, football—or any sport that moves you. We know that nothing beats winning. But, why play to win at all costs—when you can play to win for less.

Kinney NBA's. For men. For women. For everyone.

We play the game your way. $13.99-$29.99 

BASKETBALL

TRAINING 

TENNIS

SOCCER

JOGGING

SOFTBALL 

BASEBALL

RUNNING 

Kinney

The Great American Shoe Store 

Prices slightly higher outside Continental U S

Kinney NBA 1970s 4 stripe vintage sneaker ad @ The Deffest

adidas Marathon 80 vintage sneaker ad

Here's a vintage adidas Marathon 80 sneaker ad from 1979. We're always down for the old school blue & yellow colorway.

Ad info is below:

Our test track. 

We put everything science could offer into our new adidas Marathon 80. Then we put our Marathon 80 to the ultimate test. The New York City Marathon. To prove that adidas' lightest running shoe (a mere 6.3 ounces*) can make the difference of a ton less to lift over 26 miles.

To prove that the adidas Marathon 80's divided heel spoiler helps absorb maximum shock, even on the most uneven road surfaces.

To prove that the Marathon 80's incredibly sleek silhouette sole of 72 trefoil studs act as glide and stop supports for sure traction. In any weather.

The results are in from the lab. One example: in the 1978 New York City Marathon, the adidas Marathon 80 was worn by the runner who set the sensational new world record for women.

The Marathon 80. adidas' lightest running shoe.

adidas

The science of sport. 

Puma Lite Riders vintage sneaker ad

Here's an old school ad for Puma Lite Riders.

Puma new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support. Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather. Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it. You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Converse 1976 Coach vintage sneaker ad

Converse 1976 Coach vintage sneaker ad

The yellow Converse Coach Jogger sneakers from this ad are posted here.

For the up pulse, leg churning, muscle stretching condition…

Converse Coach athletic shoes. They help you endure.

This is it... Coach by Converse, the superbly made all around athletic shoe built to hang in with you whatever you do. Coach is available in a wide variety of suede, leather, canvas and nylon styles and colors suited to your game, on the field or off. Talk to your Converse dealer and tell him you want Coach. You'll look great together.

Converse an Eltra company

*Selected for use by the U.S. team for the 1976 Olympic Games in Montreal.

Converse 1976 Coach vintage sneaker ad ​@ The Deffest

Tred2 "Double D" vintage sneaker ad ​

Tred 2 "Double D" Vintage sneaker print ad. Another cool old sneaker brand that was made in the USA back in the day.

Tred 2 "Double D" 70s vintage sneaker ad @ The Deffest

DOUBLE D:
THE ONE SHOE THAT DELIVERS THE TWO THINGS YOUR FOOT NEEDS MOST.

Rearfoot stability and forefoot cushion. That's hard to get in one shoe. That's why TRED 2 invented some-thing called the Double Durometer midsole. A durometer is a measure of firmness or softness of a material. We made the Double with two different ones because your foot wants it that way. When it hits, your rear-foot needs a thicker cushion for shock absorption and then a firmer density midsole for stability and prevention of over-pronation. Your fore-foot needs a softer midsole for easy flex and cushion on toe-off. With the TRED 2 Double D'," your foot doesn't have to com-promise.

Your heel gets a durometer of 35. Your forefoot gets one of 30. Your eye will see the difference in color and your foot will feel it in comfort. Combine Double D"with a light nylon upper reinforced with suede for durability. A unique flex tip for increased forward mobility. And a two-level honeycomb outer sole for superior traction and longer wear. It all adds up to only 297 grams (size 9). The TRED 2 Double D. Because your foot wants the best of two shoes when it can only wear one.

TRED 2 SPORT SHOES
2510 Channing Avenue
San Jose, CA 95131