Sears 1977 Catalog featuring The Winner II four stripe runners

This is not an advertisement but instead from the 1977 Sears Fall catalog. It features Sears ‘The Winner II’ casuals, some SL72-ish four stripe runners similar to what Dale Earnhardt Sr. used to wear and some Diadora-ish looking sneakers.

Catalog info is below:

ATHLETIC SHOES FOR THE ENTIRE FAMILY

The WINNER II . . imported sports shoe

SO WELL CONSTRUCTED IT’S WORTH TAKING a closer look

Treaded sole for great traction

High-rise sole protect counter and toe against wear

Built-up arch area for firm support

Lined, padded tongue, sueded split-leather eyelet band

Padded topline for comfort
Vinyl uppers

Nylon Uppers

Durable sueded split-leather uppers

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978

Nope, not adidas. Here’s an old school 1978 retro sneaker advertisement for Sears ‘The Winner II’ model running shoes. The colors in this ad don’t really hold up to the actual color of the sneakers which are here. Somewhat confusingly - Sears went back and forth between using 3 stripe and 4 stripe adidas style logos during the late 1970’s - this might have been because they used Converse for production on some runners and adidas to produce others. To check out a 4 stripe pair I’ve posted these awesome 1977 yellow and black Winner runners here.

Ad info is below:

Get the feel of a WINNER.

The Winner II
Runner.

Studded outsole and extended heel for traction. Fiddle-shank and crepe heel wedge for lightness and support. See the entire line of Winner II Imported Sportshoes at The Shoe Place, in most larger Sears retail stores.

Sears
Sears, Roebuck and Co., 1978

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978 @ The Deffest

Sears 1984 catalog featuring 'The Winner' retro sneakers

Here’s a scan from the 1984 Fall Sears catalog featuring 'The Winner' retro sneakers. This catalog also has “Jack Twyman” branded tennis shoes that look a little like Stan Smith sneakers. Twyman played in the NBA for the Rochester/Cincinnati Royals who later became the Sacramento Kings.


Sears The Winner II Runner 1980 vintage sneaker ad

Nope, not adidas. Today we've got and old school 1980 three stripe vintage sneaker ad from Sears for the Winner II Runner. We’re always down for the blue and orange NY Knicks colorway.

Ad info is below:

Imported running shoe for men and big boys
The winner II runner ... designed to meet joggers' special needs
Mes’s sizes $19.99 Bigs Boys’ sizes $18.99

All colors feature reflective fabric trim. The unique trim which reflects bright silver white light to help you be seen by approaching motorists at night.

Padded tongue for snug lacing

Padded collar reduces friction

Counter holds heel firmly in place

Lightweight nylon upper reinforced with sueded split-leather

Fiddle shank design reduces shoe weight

Sponge rubber midsole flared at heel absorbs shock, stabilizes

Thick, heel-to-toe sponge rubber insole has built-up arch

Lugged outsole for long wear, traction

Colors (2 and 31 in men's sizes only

( 1 thru 4) UPPERS: Nylon with sueded split-leather reinforcement at toe. heel and eyelet are.. Absorbent cushioned nylon tricot lining. Tongue is lined and pad-ded for snug lacing. Padded vinyl collar and peaked back. Heel counter holds heel firmly. Reflective fabric on side stripes and heel counter.

SOLES, HEELS: Durable. individually molded, lugged rubber sole is flared at heel for stability and shock absor-bency. Sole rises over toe to protect against wear. Sponge rubber insole has built-up arch for comfort and support. Lightweight fiddle-shank design.

Cleaning Note: The sueded portions of these shoes should be cleaned with a wire suede-brush. Washing is not recommended for these or any other sueded leather shoes. Do not use wire brush on nylon.

Sears The Winner II Runner 1980 3 stripe vintage sneaker ad @ The Deffest