Sears The Winner II 1979 sneakers

Here’s a page out of the 1979 Sears Spring catalog featuring the The Winner II 1979 sneakers.

Catalog info is below:

SPORTS SHOES FOR THE WHOLE

The W1nner II
IMPORTED SPORTS SHOES

• Uppers reinforced with sturdy sueded split-leather and lined with soft, absorbent nylon tricot
• Thick sponge rubber insole with contoured arch to support foot

In your choice of nylon uppers in 5 colors with contrasting trim or white vinyl with blue trim

Men’s, Women’s Big Boy sizes $16.49
Children’s sizes $15.49

UPPERS: Choose lightweight nylon or vinyl uppers. Both have sueded split leather toe caps, counter, and eyelet area. Tongue is lined with cushioned nylon tricot_ Padded topline. Peaked back. Shoes are imported. See Note on facing page.

SOLES AND HEELS: Traction treaded, high rise rubber sole. Cushioned insole. Extra padding at arch.
SIZES. COLORS, ORDERING INFORMATION: Available in medium sizes. Please state size as listed when placing your order.

Sears The Winner II 1978 three stripe sneaker ad

Nope, not adidas. We’ve covered the Sears Winner and Winner II lines in the past and you can see a bunch of old Sears sneaker ads here. The Sears Winner line of sneakers confusingly bounced back and forth between 3 and 4 stripe logos and from what we have seen it probably had to do with these sneakers being manufactured by both Converse and adidas at different points in time. The skateboard in this ad was called the Hobie ‘Hotdogger’ and this ad is from 1978.

Ad info is below:

SEARS WINNER II’S
25 TO 33% OFF
THEY'RE MOVIN' FAST
AT THE SHOE PLACE MARCH 26 THRU APRIL 29.

Bring your family to Sears for a test run of the entire line of Winner II imported sport shoes.
A. The Winner II Sport Shoe now $9.99
B. The Winner Runner now $1274
C. The Winner II Suede upper $1349
D. The Winner II Junior now $674

Available in most larger Sears retail stores. Prices and dates may vary in Alaska and Hawaii.

Sears

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978

Nope, not adidas. Here’s an old school 1978 retro sneaker advertisement for Sears ‘The Winner II’ model running shoes. The colors in this ad don’t really hold up to the actual color of the sneakers which are here. Somewhat confusingly - Sears went back and forth between using 3 stripe and 4 stripe adidas style logos during the late 1970’s - this might have been because they used Converse for production on some runners and adidas to produce others. To check out a 4 stripe pair I’ve posted these awesome 1977 yellow and black Winner runners here.

Ad info is below:

Get the feel of a WINNER.

The Winner II
Runner.

Studded outsole and extended heel for traction. Fiddle-shank and crepe heel wedge for lightness and support. See the entire line of Winner II Imported Sportshoes at The Shoe Place, in most larger Sears retail stores.

Sears
Sears, Roebuck and Co., 1978

Sears 1984 catalog featuring 'The Winner' retro sneakers

Here’s a scan from the 1984 Fall Sears catalog featuring 'The Winner' retro sneakers. This catalog also has “Jack Twyman” branded tennis shoes that look a little like Stan Smith sneakers. Twyman played in the NBA for the Rochester/Cincinnati Royals who later became the Sacramento Kings.

Sears The Winner II Runner 1980 vintage sneaker ad

Nope, not adidas. Today we've got and old school 1980 three stripe vintage sneaker ad from Sears for the Winner II Runner. We’re always down for the blue and orange NY Knicks colorway.

Ad info is below:

Imported running shoe for men and big boys
The winner II runner ... designed to meet joggers' special needs
Mes’s sizes $19.99 Bigs Boys’ sizes $18.99

All colors feature reflective fabric trim. The unique trim which reflects bright silver white light to help you be seen by approaching motorists at night.

Padded tongue for snug lacing

Padded collar reduces friction

Counter holds heel firmly in place

Lightweight nylon upper reinforced with sueded split-leather

Fiddle shank design reduces shoe weight

Sponge rubber midsole flared at heel absorbs shock, stabilizes

Thick, heel-to-toe sponge rubber insole has built-up arch

Lugged outsole for long wear, traction

Colors (2 and 31 in men's sizes only

( 1 thru 4) UPPERS: Nylon with sueded split-leather reinforcement at toe. heel and eyelet are.. Absorbent cushioned nylon tricot lining. Tongue is lined and pad-ded for snug lacing. Padded vinyl collar and peaked back. Heel counter holds heel firmly. Reflective fabric on side stripes and heel counter.

SOLES, HEELS: Durable. individually molded, lugged rubber sole is flared at heel for stability and shock absor-bency. Sole rises over toe to protect against wear. Sponge rubber insole has built-up arch for comfort and support. Lightweight fiddle-shank design.

Cleaning Note: The sueded portions of these shoes should be cleaned with a wire suede-brush. Washing is not recommended for these or any other sueded leather shoes. Do not use wire brush on nylon.

Sears the Winner II 1977 vintage sneaker ad

The W1nner II

IMPORTED SPORT SHOE

Super Style For Trackin' & Truckin'

🤜🏾👟🤛🏼

Split suede over choice of nylon or vinyl. Padded tongue and collar for comfort. Full cushioned insole for support. Sawtooth-tread rubber sole for traction.

At larger Sears, Roebuck and Co. stores and in the catalog.

Sears

At the Shoe Place