Nike Waffle Trainer 1977 "MADE FAMOUS BY WORD OF FOOT ADVERTISING." Vintage Sneaker Ad

Here’s a vintage 1970s vintage Nike Waffle Trainer print ad. This ad’s photography seems to have served as inspo and was riffed on later in 1979 by the Jaclar Ms. Miler runners here. The original vintage Nike ad is posted over at our Rewind Running web shop here.

Ad info is below:

MADE FAMOUS BY WORD OF FOOT ADVERTISING.

We don't have to tell you about the reputation of Nike running shoes. You already know. Because you're a serious runner. You've seen them on training tracks and fields all over the country.

You know them for their quality. Their lightweight, and long life. Mostly, you know them for the innovative design that always seems to show up first on Nike. We believed if we could build a shoe that was good enough to meet the demands of serious runners like you, the word would spread fast.

And it has. Today, our shoes do most of our advertising for us. And the name Nike is famous. We'd like to thank you for all the ads you've been running for us. On your feet.

NIKE

8285 SW Nimbus Ave. Suite 115

Beaverton, Oregon 97005

Vintage 1980 Nike Running Line vintage sneaker ad

Here’s a 1980 vintage Nike ad for their running line of shoes. This original vintage Nike sneaker print ad is available at our web store Rewind Running.

Ad info is below:

MOST OF THESE SHOES HAVE NO BUSINESS BEING ON YOUR FEET.

But among them are the shoes you were born for. Because they have been engineered for your foot type, gait pattern, body weight, even your age, sex and training schedule. You're not like every other runner. And you shouldn't have to pretend you are. That's why we spent years working with orthopedists, podiatrists, world class athletes and everyday runners. We wanted a line of shoes that had nothing to do with the so-called "average" runner. We wanted shoes that could help real people. With real and diverse characteristics. Now we've got them. For pronators, heel strikers. Big runners and small. For people who churn out 125 miles a week, and those who run a good ten. Shoes for the road, the trails and models for both. For feet that are flat or arched, rigid or flexible. The new Nike Running Line. Never again will you have to put in the other person's shoes.

NIKE

Beaverton, Oregon

Runners World 1977 women's running shoes 1970s vintage sneakers

This one is for the ladies. Here’s the cover for the Runner’s World 1977 women’s sneaker, flats and spikes rankings. The article features the Nike LD-1000, adidas Quicksilver, Etonic KM and some other old school runners.

Runners World 1977 Top 15 featuring Nike Elite 1970s vintage sneakers

Here’s the inside cover for the Runner’s World 1977 Top 15 Racing Flats section featuring the vintage Nike Elite runners.

Runners World 1977 Top 25 featuring Brooks, adidas and Nike 1970s vintage sneakers

Here’s the inside cover for the 1977 Runner’s World Top 25 rated training flats featuring the Brooks Vantage, adidas SL76 and Nike waffle vintage sneakers.

Nike Elite, Adidas, New Balance SuperComp, Brooks Vantage, and Tiger 1978 vintage sneaker ad

Here’s a 1978 vintage ad for Starting Line Sports featuring various 1970s running shoes including the Nike Elite, Adidas SL76 Runner, New Balance SuperComp, Brooks Vantage, Adidas TRX, Adistar 200-L and Tiger Spartan B. This original vintage Starting Line Sports print ad is available at our web store Rewind Running.

Ad info is below:

Step Up to the Starting Line in Our Shoes

A Nike Elite. A combination of lightness, sup-port and comfort make this shoe the most popular racing flat in America. Blue nylon with yellow trim. Sizes 6-12. $33.95

B Adidas Runner. Thick outer sole and flexible mid-sole make this training flat a partic-ularly good choice for the heavier runner. Yellow nylon mesh upper, blue stripes. Sizes 6-13. $37.95

C New Balance Super Comp. This racing flat has one of the best tread designs for com-bined traction and cushioning on wet and dry surfaces. Yellow/red/orange mesh with suede trim. Sizes 6-12, D width. $29.95 D Adidas TRX. An outstanding training flat with excellent cushioning in its molded poly-urethane mid-sole. Blue nylon uppers with yellow trim. Sizes 7-12. $29.95

E Brooks Vantage. The number 1 training flat features the varus wedge and self-molding in-sole for support and stability. Blue mesh ny-lon upper with white trim. Sizes 4-12 & 13, D width; Sizes 8-11, B & EE width. $28.95

F Adidas Adistar 2000-L. Quality construc-tion and lightness earned this distance spike the number 1 rating. Blue suede uppers with yellow stripes. Sizes 6-12. $56.95

G Tiger Spartan B. A long-standing favorite among racers with its flexible spike plate and light, comfortable nylon uppers. Gold with navy stripes. Sizes 7-13. $43.95

ORDER NOW!

STARTING LINE SPORTS
Box 8, Mountain View, CA 94042

Nike Eagle 1980 vintage sneaker ad

Here’s an old ad for the Nike Eagle running shoes from 1980 which at the time were the lightest racing shoes Nike had made.

Ad info is below:

THE EAGLE GIVES YOU ALMOST NOTHING TO BE EXCITED ABOUT.

When it comes to road racing flats, 5.1 ounces* is almost nothing. Each one weighs less than the box it comes in. That's the lightest racing flat we've ever made. As far as we know, it's the lightest production model ever made by anybody. And we think that's exciting. Especially when you consider this shoe has already clocked a 2:10 marathon. It's definitely not a training shoe. The Eagle is made to be worn on race day, like wearing your best pair of competition spikes. It combines an unusual spike-like design through the shank, a PermaFoam sockliner and a Variable Width Lacing System' to give you the best fitting performance shoe we've ever devised. And also the lightest. The Eagle, feather-weight champion of the road.

NIKE
Beaverton, Oregon

Nike Internationalist Give 'Em Hell 1981 vintage sneaker ad

We’re back kicking off 2022 strong with this 1981 vintage Nike ad for the Internationalist. Nike has brought back these runners for re-issues in recent years and we’re still fans.

Ad info is below:

GIVE 'EM HELL.

Don't leave the store with these shoes in a box. Put them on. And take the longest, cruelest way home possible. You won't be punished. Because we built the Internationalist for runners who think nothing of knocking off 75 to 100 miles a week. On asphalt, dirt, concrete and mud. That's when comfort isn't a luxury, but a necessity. That's when you need a shoe that can take it. With thick EVA sponge mid-sole. A PermaFoam insert that molds to the contour of your foot. And notched heel counter to eliminate pressure on the lower Achilles. The Internationalist is curve-lasted. with a Variable Width Lacing System for a perfect fit. And a revolutionary new Waffle outsole for greater stability. But if you're not ready to abuse this shoe, you're not ready to wear it. The Internationalist. Not for the faint of foot.

NIKE
Beaverton. Oregon