Nike 1978 ASP US Customs Tariff Fight Vintage Ad

The rarest Nike sneakers ever, The Nike ‘One Line’ shoes, are up for auction right now at Heritage Auctions so in the spirit of the auction we’re posting this related 1978 vintage ad by Nike. In this ad Nike asks the consumer to help them fight the tariff law by writing to them that they will pass along to Customs and Congress. In an interesting twist Nike aligns themselves with both Tiger and adidas brands in this ad.

Special thanks to friend of the blog Bob Smith for tipping us off to this ad.

Ad info is below:

HELP US GET THE U.S. GOVERNMENT'S BIG FINGERS OUT OF THE RUNNER'S POCKET.

We make good shoes. We like to sell them at a fair price.

But right now bureaucrats in U.S. Customs are making that very hard to do. They're using a 1931 tariff regulation to artificially increase the price you pay for running shoes.

This Depression-era regulation was intended to protect American shoe manufacturers against foreign companies flooding this country with imported canvas sneakers valued at 12￠per pair.

Quite a few things have changed since 1931. Fortunately, running shoes have. Unfortunately, this tariff regulation hasn't. And it's pulling money right out of your pocket.

We suffer, our retailers suffer, and worse yet, you suffer.

Wall Street lawyers and Washington lobbyists working on behalf of Converse and Uniroyal are pushing for these higher tariffs and pushing hard.

It's unfair that political pressure and lobbying can be used to force higher prices for high quality running shoes like NIKE, Tiger and Midas.

And if you don't believe there's pressure being put on Customs, we want you to hear what a Customs import specialist said to our president "If you weren't so - - - - - - - stupid, you'd know that this country is run by pressure groups. I'm under pressure and about to lose my job. Of course, if one side makes no noise and the other is applying all that pressure, we have got to go with the side that makes the noise—otherwise my head will roll'

We don't mind paying fair duties to protect American workers. After all, we are an American company. Our home office is here in Oregon and we have factories in Maine and New Hampshire.

What we do mind are arbitrary price increases that make runners pay more for good shoes.

So we're asking for your help. Write us a letter if you think this tariff regulation should be changed. We'll pass it along to Customs and Congress.

We're still a small outfit And we know a lot more about making good running shoes than we do about political pressure.

So let the Government listen to you. That should be why they are there.

NIKE
8285 SW Nimbus Avenue, Suite 115, Beaverton, Oregon 97005.

Nike Internationalist Give 'Em Hell 1981 vintage sneaker ad

We’re back kicking off 2022 strong with this 1981 vintage Nike ad for the Internationalist. Nike has brought back these runners for re-issues in recent years and we’re still fans.

Ad info is below:

GIVE 'EM HELL.

Don't leave the store with these shoes in a box. Put them on. And take the longest, cruelest way home possible. You won't be punished. Because we built the Internationalist for runners who think nothing of knocking off 75 to 100 miles a week. On asphalt, dirt, concrete and mud. That's when comfort isn't a luxury, but a necessity. That's when you need a shoe that can take it. With thick EVA sponge mid-sole. A PermaFoam insert that molds to the contour of your foot. And notched heel counter to eliminate pressure on the lower Achilles. The Internationalist is curve-lasted. with a Variable Width Lacing System for a perfect fit. And a revolutionary new Waffle outsole for greater stability. But if you're not ready to abuse this shoe, you're not ready to wear it. The Internationalist. Not for the faint of foot.

NIKE
Beaverton. Oregon

Nike's first TV commercial

Here’s a classic 1982 commercial from Nike.

Nike LD-1000 vintage sneaker ad

Today we’ve got a vintage ad from Nike for the LD-1000 sneakers which are one of our favorite models of old school Nike runners.

Ad info is below:

Announcing the first shoe made for your knees

The revolutionary new Nike LD-1000 Trainer. The first training shoe designed to improve your foot placement. Because the wider the sole, the less chance of twisting an ankle.

YOUR KNEES
More important. Nike research and development has found that the flatter your feel touch down. the better for your knees and hips. Sideways twisting. or torquing, can cause medial lateral wear in the knee, as well as other foot, leg and hip problems. Although the LD-1000 can't solve all difficulties. it can help cut the chances of wear or injury.

MORE THAN A WIDE SOLE
But there's more to the LD-1000 Trainer than lust a wide sole. II features things like pockets of closed cell synthetic plastic foam at critical points to absorb complex kinds of shock. The new angular sole flair Is designed to reduce heel lever, causing less stress on the anterior tibial muscle. And of course the other proven Nike features. Patented waffle sole to allow natural leg torque, yet absorb maximum shock. Spenco innersole and fitted ankle collar to prevent slippage. Tough nylon mesh upper.

STOP BY
No matter what kind of running you do, we'd like to help you train safely. Your Nike dealer will have a limited quantity of the new LD-1000 Trainer soon. So come in and try on something really revolutionary—the first training shoe made for your knees.

NIKE sport shoes

Keeping your feet in touch with what's new

Nike Elite LDV Waffle Meika and Brutting Lydiard 1978 vintage sneaker ad

Here’s an old school vintage ad from 1978 for the Nike Elite, LDV, Lady Waffle Trainer, Meika and Brutting EB Lydiard model sneakers. The Meika runners are Nike’s first racing flat for women.

Also…. No collect calls please. 🤣

Page 2 is a Footlocker ad and features the EB Lydiard by Brütting runners including the Universal, The Sprint, Sao Paulo and Munich.

Ad info is below:

We Take Orders
From Runners.

Meika $27.95
Nike's first racing flat for women. One-piece upper with reinforced suede and slightly flared heel. Honeycomb sole for good cushion and traction. Beveled edge, wrap-up toe and arch bandage for support. Plum/white swoosh.

Elite $33.95
First Waffle-soled, road-racing flat. Seamless one piece nylon upper allows blister-free racing. Unique moccasin construction. Electric Blue/Yellow swoosh.

L.D.V. $39.95
Nike's most durable training flat. Four ounces lighter than the L.D.-1000 on our new VECTOR last. One piece nylon mesh upper with roomy toe box. Waffle sole features wear and stabilizer "plugs" on the heel for longer wear. Less flare than the LD-1000. Gold/Blue swoosh.

New Nike Shorts $9.95
European cut nylon. Has hidden key pocket and Nike logo. Specify with or without supporter and color. Royal, Red, Gold, Green, Navy, Black, Purple. S./M./L./XL.

Nike Rain Jacket $18.95
Nylon pullover has a detachable hood front zipper and pocket. Elastic inserts at each side provide snug fit. Yellow/Blue; Red/Navy; Beige/ Brown; Silver/Blue. Sm./M./L./XL.

Lady Waffle Trainer $29.95
First Waffle training shoe for women. Ideal for racing on roads or cross country. Waffle sole provides cushion, traction and torque absorption. Cluster of heel cleats for wear durability. Sun Yellow/Light Blue swoosh.

If you can't find Nikes, clip this coupon today and mail it. We'll get your order back to you as fast as the post office can deliver it. (For shoes and bags add 52.00 ship-ping charge for first pair, and 31.00 for each additional pair: for jackets add 51.00; for shorts include 5.50 each. For air shipment. additional S1.00. Outside USA, use Money Order ONLY and add 51.00 in addi-tion to regular shipping charges.) ❑ Check or money order enclosed ❑ Send C.O.D. (Add 51.00) ❑ Please send 1978 Shoe Show Catalog.

ATHLETIC DEPARTMENT PO. Box 743, Beaverton, Oregon I (503) 641-6680 (No collect calls please)

Footlocker EB Lydiard ad info:

WITH LYDIARDS THERE'S NO CONTEST

Shoe fashions come and go. They celebrate one style this season, another the next.

But Lydiard remains the same all seasons. The winner.

Simple things do it. Real leather. Top craftsmanship. Attention to detail.

And the design by Arthur Lydiard. The man who knows everything worth knowing about running. And shoes.

Lydiard. The training's built-in.

FREE! THE LYDIARD TRAINING PROGRAM

Arthur Lydiard has recently published a training brochure that contains in brief all his major findings and theories. In it he covers the basic physiological effects of running. He explains why running, whether competitive or non-competitive, is the foundation on which to build a healthy, active life both in sports and other endeavors. And he provides practical, sensible programs for both joggers and competitive runners. There are special sections on distance training and marathon preparation. This brochure is yours free of charge when you purchase a pair of Lydiard shoes at Footlocker.

Lydiard ROAD RUNNER. 1130. Training shoe. $38.99

EB Lydiards by Brutting.
a UNIVERSAL 1154 Durable training shoe. $39.99
b THE SPRINT 1553 Racing spike. $33.99.
c SAO PAULO. 1919 Superlight racing flat. $41.99.
d MUNICH 1572 Superlight racing spike. $45.99
(not shown)
INTERVAL 1575 Distance/Cross country racing spike. $37.99
MARATHON 1977 Road racing and training shoe. $38.99.

You'll find Lydiards at your nearest Footlocker store. Or you can order them by mail at the address given in the coupon below.

Nike Waffle Trainer 1979 vintage sneaker ad

Here’s an old ad from 1979 where Nike calls out their competition for their waffle inspired soles. The shoes in the background from Left to Right appear to be the Adidas Formel 1, Saucony Gripper, Puma Lite Riders, Brooks Vantage Supreme and possibly a New Balance model on the far right. This original vintage Nike print ad is available at our web store RewindRunning.com.

ad info is below:

WHY BUY A COPY WHEN YOU CAN RUN WITH THE ORIGINAL?

A funny thing happened back in 1974 when we came out with our first Nike Waffle Trainer. Almost everybody except serious runners laughed. "It'll never last," some said. "Looks like a shoe made to run on ice," they chuckled. Well, they're not laughing anymore. In fact, most major shoemakers have tried to copy our Waffle Trainer. Because it has become the best selling training flat ever made. The classic running shoe. So if you're looking for the real thing, accept no substitutes for the original. Nike Waffle Trainer. Because there aren't any. Only copies.

NIKE
Beaverton, Oregon.

Nike Daybreak vintage sneaker ad from 1980

Here’s a great old distressed 1980 vintage sneaker ad for the Nike Daybreak. The Daybreak model is one of our favorite old school Nike runners and this original vintage distressed Nike advertisement is available at our RewindRunning.com web store.

Ad info is below:

THE DAWN OF THE DAYBREAK.

NIKE
Beaverton, Oregon

Nike Roadrunner 1970s vintage sneakers

Here's a cool old piece of Nike history with this ad from 1975 for the rare and awesome Nike Roadrunner shoes. Check out the old school Blue Ribbon Sports logo on the lower left hand side.

Ad info is below:

THIS SHOE IS NOT FOR EVERYBODY 

NIKE ROADRUNNER 

(IT'S ONLY FOR THOSE WHO WANT THE BEST) 

A NEW VERSION OF AN OLD FAVORITE. THE NEW NIKE ROADRUNNER IS A REAL EYE-OPENER. IT COMES IN LIME GREEN NYLON UPPERS, MOD BLUE SWOOSH STRIPE AND HEEL TAB, AND MARIGOLD YELLOW ACCENT. IT FEATURES AN EXTENDED HEEL COUNTER AND REINFORCED TOE FOR STABILITY AND DURABILITY. THE SPENCO INNERSOLE, ARCH SUPPORT, AND CUSHIONED MIDSOLE PROVIDE MILES OF COMFORT. AND THE LONG LASTING CREPE SOLE INSURES MILES OF WEAR. NOT ONLY DOES THIS SHOE HAVE EYE -OPENING COLORS, BUT IT ALSO HAS AN EYE OPENING PRICE., $19.95 

ASK YOUR LOCAL NIKE DEALER FOR THE NIKE ROADRUNNER or for information write 

BRS
6175 S.W.112 Beaverton, Oregon 97005
4 Jeffrey Ave Holliston, Mass. 01746

Vintage Nike LD-1000, Sting, Waffle trainer and Le Village 1977 sneaker ad

Here's another vintage 1977 ad featuring the Nike LD-1000, Sting, Waffle trainer and Le Village model sneakers.

Ad info is below:

SEND FOR A NIKE MAIL BOX.

As soon as we receive your order it's processed and shipped —usually the same day it arrives. Simply pick out the sportswear you want, fill in the coupon, and mail your order. Then, sit back and wait for the postman to arrive.

The LD-1000 $39.95
This is the shoe for you if you're looking for a super trainer. The revolutionary design helps reduce twist and shock. The patented waffle sole gives you better traction, and the wide flared heel gives you better running stability. Lightweight uppers of nylon mesh and suede. Comes in blue and yellow.

Nike Sting $34.95
Nike's lightweight marathon shoe features nylon mesh for strength, yet cool running. Suede leather toe reinforcing gives snug, comfortable fit. Unique suction sole delivers great traction on all road conditions. A big step forward in marathon shoes from Nike.

Athletic Dept Warmups $14.95
These comfortable nylon and cotton warmups are available in green with blue stripes, or blue with yellow stripes. Great style, great fit, great price.

Waffle Trainer $29.95
The Waffle Trainer features patented waffle sole for cushior: traction, yet minimum weight. Flat outer sole, beveled heel, tough nylon upper and the new bluer,' with bright yellow "swoosh'

Le Village $28.95
A beautiful stylish casual shoe with an athletic look. Soft, antique brown leather uppers. Cushier mid soles. As comfortable as they are long wearing.