adidas Starting Line Sports vintage sneaker ad from 1978

Here’s an old school Starting Line Sports vintage sneaker ad from 1978 for the adidas Runner, Lady Runner, Arrow, TRX and TRX Competition vintage model sneakers. This original vintage ad is for sale over at our Rewind Running web store.

Ad info is below:

adidas Lady Runner - A

New! One of our best selling women's shoes. All new ripple sole for long wear with good traction and flexibil ity. Improved midsole cushioning. Powder blue nylon with white trim. Sizes: Women's 4-10. $40.95

adidas Runner - B

Made particularly to support the heavier runner with thick, long wearing outer sole, improved sole flex, and wide flared heel. Yellow nylon mesh with blue trim. Sizes: Men's 6-13. $37.95

adidas Arrow - C

Popular cross-country racing flat. Lightweight nylon upper has seamless toe for blister free running. Durable sole studded for maximum traction and cushioning. Royal blue with red trim. Sizes: Men's 7-12. $21.95

adidas TRX - D

New improved cushioned midsole. Waffled sole is flexible yet long wearing. Royal blue nylon with yel low trim. Sizes: Men's 7-12, Women's 4-10. $30.95

adidas TRX Competition - E

New! Excellent for both road racing and cross-country. Waffle-type sole gives good traction on grass or dirt. Extremely lightweight. White nylon with blue trim. Sizes: Men's 6-12, Women's 4- 11. $30.95

adidas

STARTING LINE SPORT'S

BOX 8, MOUNTAIN VIEW, CA 94042

Runners World 1977 Top 25 featuring Brooks, adidas and Nike 1970s vintage sneakers

Here’s the inside cover for the 1977 Runner’s World Top 25 rated training flats featuring the Brooks Vantage, adidas SL76 and Nike waffle vintage sneakers.

adidas 1979 TRX Competition vintage sneaker ad

Here’s a vintage ad for the adidas TRX Competition model running shoes from 1979.

Ad info is below:

The TRX Competition is incredibly light, a mere 8 ounces*.

Introducing the TRX Competition.
Only Adidas could make it.

The TRX Competition is the incredible new creation of Adidas. It has no less than 6 features that can improve the way you run whether you're an occasional jogger, serious runner or world class competitor. Adidas made the new TRX Competition for the millions of runners all over the world who wouldn't compete without Adidas on their feet. Step into the new Adidas TRX Competition, available in men's and women's lasts, at your authorized Adidas dealer.

The proven Adidas heel counter maximum stability. for the entire foot. Its meticulously engineered construction helps minimize painful pressure.

The TRX Competition's mid-sole and heel wedge have two different densities of cushioning materials designed to absorb the maximum amount of shock even from the toughest roads.

The sole of the TRX Competition is 72 gripping road studs that deliver the surest traction possible. Their design and placement allow you to be sure-footed even on curved or banked finning surfaces which subject the loot to lateral forces.

The exclusive Adidas last provides an extra wide, roomy toe box, that ensures long distance running comfort.

The superlight, breathing nylon uppers arc strong and provide durability race after grueling race. The legendary three stripes guarantee the TRX Competition has met the Adidas standard of superior craftsmanship.

adidas
The science of sport.

*In men’s, size 8 1/2.

adidas 1979 TRX Competition vintage sneaker ad @ The Deffest

adidas Nite Jogger 1977 vintage sneaker ad featuring Cangoran

Here’s a 1977 ad for adidas Nite Jogger running shoes that used Cangoran which was a synthetic leather. We posted another ad for the adidas Falcon model which used the same materials.

Ad info is below:

Cangoran- one less worry for 20 million Kangaroos.

Kangaroos tended to avoid shoe factories in the past. 'They knew that until recently Kangaroo leather was favored, particularly for athletic footwear. But now an entirely synthetic leather-like material has been developed: — Cangoran. A material that is preferred by leading athletes due to its remarkable properties. For our bouncing friends, a healthy turn of events

The Nite Jogger, a revolutionary road runner from adidas, is just one of the high performance shoes made from Cangoran, providing the following distinct advantages:
• Highly absorbent and breathes well. Foot keeps cool and dry.
• Forms to fool in no time and remains soft and flexible.
• Very light and yet surprisingly hardwearing.
• Actifresh' treatment of Cangoran' safeguards against odor.

Nite Jogger

To spot adidas Cangoran shoes look for the happy Kangaroos.

cangoran

adidas
The all-sports people

For more information contact your local dealer.

adidas Note Jogger 1977 vintage sneaker ad featuring Cangoranadidas Note Jogger 1977 vintage sneaker ad featuring Cangoran @ The Deffest

adidas 1970s green and yellow SL76 vintage sneaker ad

Here’s an old 1970s ad for the adidas SL76 vintage model running shoes aka “the shoe for all seasons.”

Ad info is below:

PUT YOUR FOOT INTO ADIDAS!

Pounding the roads on a 20 mile marathon or just jogging around the block. adidas is kind to your Met. All the latest technical advantages are built into the world's most popular and widely imitated training shoes. Truly. the shoe for all seasons.

More information available at your next sporting goods dealer or write to:

adidas

adidas 1970s green and yellow SL76 vintage sneaker ad @ The Deffest

Famous Footwear 1979 commercial

Here’s a 1979 Famous Footwear commercial from back in the day when families used to wear matching track suits and Puma runners were $14.87. We need a time machine NOW.

Adidas covers the field 1980 vintage sneaker ad

Here’s a cool old 1980 ad for adidas displaying 42 models of theirs made for different sports and leisure.

Ad info is below:

Fencing, Leisure, Golf, Free-style wrestling, Indoor Sports, Long Jump

Car racing, Cross-country, Steeplechasing, Cross-country skiing, Gymnastics, Ski jumping

Shot-putting, Shooting, Marathon running, Volleyball, Javelin, Football

Greco-roman wrestling, Soccer, Baseball, Basketball, Parachuting, High Jump Straddle

Coaching, Rowing, Sprinting, Walking, Rugby, Weightlifting

Softball, Racquetball, Hiking, Cycling, Triple Jump, Training

Windsurfing, Relaxing, High Jump Flop, Boxing, Tennis, Hammer throwing

adidas covers the field

…and the court …and the gridiron …and the course …and the track

adidas
we’ve got a feeling for winning.

1975 retro running shoes survey featuring adidas, puma, tiger, nike and new balance

Here’s a vintage running shoe write up of surveys from 1975 featuring various old school sneakers. The running shoe models in the pages below are the adidas SL 72 / SL76, Puma 9190, Asics / Onitsuka Tiger Jayhawk, Nike Boston 73 and Nike Roadrunner as well as the New Balance Interval.

The Tiger Pinto model that is referred to a couple of times below is featured on the cover of the 1977 book The Complete Book of Running by James Fixx which you can see at the amazon affiliate link here.

Page info is below:

1. Adidas SL 72 / SL76

It’s hard to attack success, and the SLs arc nothing if not successful. The runners we surveyed chose them twice as often as the nearest competitor among training shoes. (While not designed as a racing flat, the SLs still are third there in popularity.) And they rank first in overall quality, as determined in the preceding section. The well-elevated, round., well-supported heel is a popular Adidas innovation. The front of the shoe still gives some runners problems, however. They complain of cramped toes in that area (a familiar complaint about all Adidas, incidentally) and of inadequate padding underneath. We've lumped the two models-72 and 76—together here because the differences are in appearance only.
Shoe: Model Nos. 3470 (SL-72) and 3473 (SL-76). Introduced in 1970 (SL-72) and 1974 (SL-76). Available in 3.-15 (one width). Single size-nine shoe weighs 10, our. Suggested October 1975 price $29.95.
Upper: Nylon. Blue with white trim (SL-72), Green/yellow (SL-76). Rigid heel counter. Padded upper rim with extra-high achilles pad. Removable arch cushion.
Use: Worn by 16.1% of surveyed runners for training, 14,5% for racing. Drop rate (users divided by quitters) 22%.
Sole: Two layers, outer 1/4th inch, inner 1/8th inch. Good sole flexibility. Flat shank. Heel lift 7/16ths inch. Rounded at heel.

2. Puma 9190

Puma, Adidas' sometimes bitter competitor in track and field shoes, hadn't made a serious bid in the road market until fairly recently. Then Puma released the 9190—an answer to the SL-72. Though the 9190 is only half as popular among the runners we surveyed, it matches its rival point for point in all other respects. We rate it a close second in overall quality. Shoe: Model No. 9190. Introduced in 1970. Available in men's sizes 3-14 (one width). Single size-nine shoe weighs II ounces. Suggested October 1975 price about $28.

Upper: Nylon. Blue with white trim, red/white, gold/black. Rigid heel counter. Padded upper rim with extra-high achilles pad. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 1/8th Good flexibility at ball of foot. Flat shank. Heel lift 1/2 inch. Rounded at heel.
Use: Worn by 7.8% of surveyed runners for training. Drop rate (users divided by quitters) 15%.

3. Tiger Jayhawk

By our figuring, the Jayhawk is the leader in racing flats. It trails its older brother, the Tiger Pinto, by miles in popularity. But the Jayhawk measures up better in all other categories except price ($5 more) and weight (an ounce heavier per shoe). The extra dollars and ounces give a heel counter, a supported arch and three layers of rubber under the forefoot. A recurring complaint about Jayhawk is that the top rim “bites in” at the heel.
Shoe: Model No. G-5. Introduced in 1974. Available in men's sizes 4-13 (one width). Single size-nine shoe weighs eight ounces. Suggested October 1975 price $21.95.
Upper: Nylon. Gold with blue trim. Rigid heel counter. Removable arch cushion.
Sole: Three layers, outer 1/8th inch, middle 1/16th inch, inner I /8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: Worn by 6.7%of surveyed runners for racing, 1.0% for training. Drop rate (users divided by quitters) 13%.

4. Nike Boston '73

The racers love it. Only one other shoe, the Tiger Pinto, has of them in it among the runners we surveyed. We rate Boston much higher than the Pinto, largely because it has better arch support inside (built-in pad) and outside (flat shank). But we place it slightly behind the similar Tiger Jayhawk because the Boston lacks a solid heel counter and its sole material is a bit less durable. The Boston, like all Nikes, comes with a Spenco insole as standard equipment.
Shoe: Model No. 2420. Available in men's sizes 3.13 (one width). Single size-nine shoe weighs eight ounces. Suggested October 1975 price $21.95.
Upper: Nylon. Blue with white and gray trim. Minimal heel counter. Built-in arch support.
Sole: Two layers, both 1/8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: Worn by 16.2% of surveyed runners for racing, 1.7% for training. Drop rate (users divided by quitters) 14%.

5. N.B. Interval 3:05

After more than a decade of relying on its old standby, the ripple sole, New Balance has switched to a more standard one—the so-called "SL" with the thick heel wedge and rounded back. And the venerable New England company has joined the swing to nylon with this new all-purpose shoe (it previously had only a racing model). The Interval looks promising enough to rate fifth in our analysis. Variable width is a big plus, as is the "flared" heel (wider at the ground than ; tithe heel counter. A minus is the "lip" around the rim which tates some people's heels.

Shoe: Introduced in 1975. Available in men's sizes 31/2AA to 15EEEE. Single size-nine shoe weighs 9'/2 ounces. Suggested October 1975 price $23.95.
Upper: Nylon. Blue with white and blue trim. Rigid heel counter. Padded upper rim. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 1/8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: All-purpose shoe. Issued too late to be surveyed.

6. Nike Road Runner

This one has exciting possibilities. The newly-released Road Runner stands out in nearly every category of our analysis: price (less than $20), sole make up (comparable to the Cortezes), light weight (just 8 1/2 ounces), etc. It remains to be tested by large numbers of runners. Their verdict is the critical one. But our guess is that it will at least be maintaining the number six rating a year from now. One drawback, however, be a sole which feels relatively harder than most Nikes.
Shoe: Introduced in 1975. Available in men's sizes 3-13 (one width). Single size-nine shoe weighs 8 1/2 ounces. Suggested October 1975 price $19.95.
Upper: Nylon. Green with blue and yellow trim. Rigid heel counter. Extra-high achilles pad. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 3/8ths inch. Fair flexibility at ball of foot. Flat shank. Heel lift 7/16th inch. Rounded at heel.
Use: All-purpose shoe. Issued too late to be surveyed.

1975 retro running shoe models featuring adidas, Puma, Tiger, Nike and New Balance

1975 retro running shoe models featuring adidas, Puma, Tiger, Nike and New Balance

New Balance Interval and Nike Roadrunner vintage running shoe models.

New Balance Interval and Nike Roadrunner vintage running shoe models.

Adidas Falcon 1970s vintage sneaker ad

Here’s an old 1977 vintage sneaker ad from adidas for the Falcon model sneaks. These sneakers featured Cangoran which was a synthetic leather-like material intended to replace Kangaroo leather. This original vintage adidas print ad is available at our web store RewindRunning.com.

Ad info is below:

Cangoran- one less worry for 20 million Kangaroos.

Kangaroos tended to avoid shoe factories in the past. 'They knew that until recently Kangaroo leather was favored, particularly for athletic footwear. But now an entirely synthetic leather-like material has been developed: — Cangoran. A material that is preferred by leading athletes due to its remarkable properties. For our bouncing friends, a healthy turn of events

The Falcon. a revolutionary road runner from adidas. is just one of the high performance shoes made from Cangoran, providing the following distinct advantages: —
• Highly absorbent and breathes well. Foot keeps cool and dry.
• Forms to foot in no time and remains soft and flexible.
• Very light — and yet surprisingly hardwearing.
• Actifresh treatment of Cangoran' safeguards against odor and foot infection or re-infection.
To spot adidas Cangoran - shoes look for the happy Kangaroos.

For more information contact your local dealer.

adidas

Vintage adidas 1978 ad for the Dirk, Apollo, Brasil and Shooting Star models

Here’s a 1978 adidas ad for the Dirk, Apollo, Brasil, and Shooting Star models. The Dirk has some strong Puma Clyde vibes and the Shooting Star appears to be adidas going head-to-head with the Chuck Taylor.

This ad also features Franz Beckenbauer who according to Wikipedia “was nicknamed Der Kaiser ("The Emperor") because of his elegant style, dominance and leadership on the field.”

Ad info is below:

Shoes and feats

There is virtually no sport today for which adidas does not make the ideal shoe. adidas expertise and technology provides you with the ultimate in comfort, protection and ... performance, whatever your sport. So. if you're interested in feats choose adidas.

adidas
The all-sports people

Vintage adidas 1978 ad for the Dirk, Apollo and Shooting Star models @ The Deffest

Adidas Nite Jogger 1977 vintage sneaker ad

Here’s a 1977 vintage sneaker ad for the Adidas Nite Jogger runner featuring the “ phosphorescent heel stripes” and Ghilly lacing.

Ad info is below:

The Nite Jogger — another first from adidas

Nite Jogger - the shoe to be seen in.

The Nite Jogger is the first road runner ever conceived for the after dark jogger. Its phosphorescent heel stripes glow brightly in the dark. making for safer jogging in busy traffic areas.

But there is more to this unique new shoe than glow. Designed primarily for road surfaces, these additional features make the Nite Jogger the shoe it is: Thicker and softer midsole absorbs the considerable heel pounding experienced on road surfaces, and provides a perfectly cushioned roll action of the foot. Uppers made of Cangoran —a man-made leather-like material that breathes and forms to the foot. New Ghilly lacing makes for easier lacing & unlacing. Traction sole profile is swept up on heel and toe to provide full protection against excessive abrasion and wear caused by road surfaces.

For more information contact your local dealer.

adidas
The all-sports people

adidas 1982 Oregon Bill Dellinger vintage sneaker ad

Here's another track coach ad, this time Bill Dellinger of the University of Oregon in 1982. Bill Dellinger replaced Bill Bowerman after he retired as coach of the Ducks track team in the 70s. In this ad he is endorsing the adidas Oregon, Atlanta and Lady Oregon shoes.

Ad info is below:

adidas reports:
addas U.S.A. 1982 

Bill Dellinger has discovered a new use for Newton's Third Law of Motion

As most of you know, Bill Dellinger is the University of Oregon's running coach; and he will be doing the same honors for the United States Olympic Team in 1984. He has become world-renowned for getting the most out of some of the finest runners around. But now, he's about to become equally famous for getting extra performance from a gentleman who had his peak many years ago. Because he and adidas have developed a way to harness Sir Issac's fundamental law that will make a fundamental difference to runners. 

Distribution of impact shock. The Dellinger Web. For runners, its a loophole in the Third Law of Motion.

Newton's dictum states that for every action, there must be an equal and opposite reaction. Until now, for runners, this has meant that what goes down (in terms of initial heel shock), must go up (as an equal shock transmitted straight up the leg). But The Web disperses part of the heel shock throughout the entire sole of the shoe, where it is not felt by the leg. So in effect, what goes down goes sideways as well as up. The Web: What it is and how it works. The Web is a unique polyamide netting that covers the midsole from heel to toe. To a runner, this simply means a type of construction that can significantly reduce leg fatigue. When a runner's heel strikes the ground, it compresses the netting in the heel area. This compressed netting in turn pulls in on the rest of the netting throughout the entire sole of the shoe. The resistance of the netting and sole acts much like a torsion bar to absorb part of the impact shock.

Close - up of The Web.

Up to ten percent of the shock, in fact. Ten percent that the runner doesn't ever feel. Which means that the runner has ten percent more energy to devote to running instead of shock absorption. As if that weren't enough, there's even another advantage to The Web. The heel impact puts The Web in a state of tension, with some areas compressed and others stretched. As the runner rolls forward into the next stride, The Web springs back, giving a trampoline effect. And all of this is accomplished without sacrificing stability, and with no gain in thickness or bulk. Dellinger's Law: "You pay for the whole shoe, why not use it?" As we've explained, most running shoes only use part of the sole most of the time, an inefficiency your whole body pays for directly. But now with The Web, you can have a shoe that does part of the work you've been used to doing. The adidas-developed Web is currently available in the Atlanta, Oregon, and Lady Oregon. Only from adidas, the company that can bring the laws of physics to heel. 

Atlanta

Oregon 

Lady Oregon 

adidas