Nike Waffle Trainer 1977 "MADE FAMOUS BY WORD OF FOOT ADVERTISING." Vintage Sneaker Ad

Here’s a vintage 1970s vintage Nike Waffle Trainer print ad. This ad’s photography seems to have served as inspo and was riffed on later in 1979 by the Jaclar Ms. Miler runners here. The original vintage Nike ad is posted over at our Rewind Running web shop here.

Ad info is below:

MADE FAMOUS BY WORD OF FOOT ADVERTISING.

We don't have to tell you about the reputation of Nike running shoes. You already know. Because you're a serious runner. You've seen them on training tracks and fields all over the country.

You know them for their quality. Their lightweight, and long life. Mostly, you know them for the innovative design that always seems to show up first on Nike. We believed if we could build a shoe that was good enough to meet the demands of serious runners like you, the word would spread fast.

And it has. Today, our shoes do most of our advertising for us. And the name Nike is famous. We'd like to thank you for all the ads you've been running for us. On your feet.

NIKE

8285 SW Nimbus Ave. Suite 115

Beaverton, Oregon 97005

Vintage 1980 Nike Running Line vintage sneaker ad

Here’s a 1980 vintage Nike ad for their running line of shoes. This original vintage Nike sneaker print ad is available at our web store Rewind Running.

Ad info is below:

MOST OF THESE SHOES HAVE NO BUSINESS BEING ON YOUR FEET.

But among them are the shoes you were born for. Because they have been engineered for your foot type, gait pattern, body weight, even your age, sex and training schedule. You're not like every other runner. And you shouldn't have to pretend you are. That's why we spent years working with orthopedists, podiatrists, world class athletes and everyday runners. We wanted a line of shoes that had nothing to do with the so-called "average" runner. We wanted shoes that could help real people. With real and diverse characteristics. Now we've got them. For pronators, heel strikers. Big runners and small. For people who churn out 125 miles a week, and those who run a good ten. Shoes for the road, the trails and models for both. For feet that are flat or arched, rigid or flexible. The new Nike Running Line. Never again will you have to put in the other person's shoes.

NIKE

Beaverton, Oregon

Runners World 1977 women's running shoes 1970s vintage sneakers

This one is for the ladies. Here’s the cover for the Runner’s World 1977 women’s sneaker, flats and spikes rankings. The article features the Nike LD-1000, adidas Quicksilver, Etonic KM and some other old school runners.

Runners World 1977 Top 15 featuring Nike Elite 1970s vintage sneakers

Here’s the inside cover for the Runner’s World 1977 Top 15 Racing Flats section featuring the vintage Nike Elite runners.

Runners World 1977 Top 25 featuring Brooks, adidas and Nike 1970s vintage sneakers

Here’s the inside cover for the 1977 Runner’s World Top 25 rated training flats featuring the Brooks Vantage, adidas SL76 and Nike waffle vintage sneakers.

Nike Roadrunner 1970s vintage sneakers

Here's a cool old piece of Nike history with this ad from 1975 for the rare and awesome Nike Roadrunner shoes. Check out the old school Blue Ribbon Sports logo on the lower left hand side.

Ad info is below:

THIS SHOE IS NOT FOR EVERYBODY 

NIKE ROADRUNNER 

(IT'S ONLY FOR THOSE WHO WANT THE BEST) 

A NEW VERSION OF AN OLD FAVORITE. THE NEW NIKE ROADRUNNER IS A REAL EYE-OPENER. IT COMES IN LIME GREEN NYLON UPPERS, MOD BLUE SWOOSH STRIPE AND HEEL TAB, AND MARIGOLD YELLOW ACCENT. IT FEATURES AN EXTENDED HEEL COUNTER AND REINFORCED TOE FOR STABILITY AND DURABILITY. THE SPENCO INNERSOLE, ARCH SUPPORT, AND CUSHIONED MIDSOLE PROVIDE MILES OF COMFORT. AND THE LONG LASTING CREPE SOLE INSURES MILES OF WEAR. NOT ONLY DOES THIS SHOE HAVE EYE -OPENING COLORS, BUT IT ALSO HAS AN EYE OPENING PRICE., $19.95 

ASK YOUR LOCAL NIKE DEALER FOR THE NIKE ROADRUNNER or for information write 

BRS
6175 S.W.112 Beaverton, Oregon 97005
4 Jeffrey Ave Holliston, Mass. 01746