Here's a 1979 Kaepa vintage sneaker ad with the innovative (and a little bit strange looking) dual lace system.
IF THE SHOE FITS, WEAR IT.
Kaepa takes out the IF!
1 . The upper vamp laces independently across a thick foam-padded tongue to provide snug fit for the instep and heel. It can be laced up or down to provide maximum conformity and support.
2. The lower vamp also laces independently to provide custom fit across the ball of the foot. It too can be laced up or down for maximum fit and comfort.
3. Extra-firm heel counter contributes to stability. Padded top-line collar provides an extra measure of comfort, particularly for sockless runners.
4. Unique striker plates on the heel provide additional balance, shock absorption and wear.
5. Sole temper and flexibility, and wedge cushioning provide long-lasting comfort and shock absorption.
6. Piston-tread'' construction provides great gripping action and helps to propel you on to the next stride.
1979, Kaepa, Inc.
Twice the fit ... How to get that great Kaepa
With Kaepa's innovative two-piece design, you get twice the lacing power and twice the fit of conventional one-lace shoes. And, after all, the fit of a running shoe is its most important consideration.
To give you an idea of the importance of fit, consider these facts. Statistically, 87% of the American public suffers from some kind of foot problem. And many physicians have determined that ailments affecting the ankle, knee, hip, and even the lower back are directly traceable to the foot.
The foot is a highly complex network of bones, muscles, tendons and ligaments. It is the organ upon which all athletic activity is based. We start with it, stop with it, change direction with it and balance on it.
Its ability to function properly is directly related to the fit of the shoe we put on it. That's where Kaepa comes in. Our patented two-lace system lets you custom fit the shoe to your forefoot, across the arch and around the heel. Unlike conventional one-lace shoes, the Kaepa shoe bends as your foot bends, flexing independently at the instep. The likelihood of blisters, callouses or abrasions is greatly reduced.
How to get that great Kaepa fit...
The two-lace system was designed to allow the shoe to conform to the shape of your foot. Conventional shoes work just the opposite —your foot has to conform to the shape of the shoe. Only Kaepa's two laces let you secure the lower vamp across the ball of your foot, and then independently secure the upper vamp for instep, arch and heel fit. The option of lacing up or down on either vamp provides complete fitting flexibility. The highest instep or narrowest heel fits snugly, comfortably in a Kaepa shoe. Once you try it on, you'll know that it's the best-fitting running shoe you've ever worn.
What about performance
The Kaepa shoe has been thoroughly tested to provide maximum stability, shock absorption and wear on a variety of surfaces. Features such as piston-tread design, heel-striker plates, sole temper and flexibility, wedge cushioning and padded top-line collar have been blended into a perfect harmony of performance and fit. Whether you're a fair-weather jogger or a seasoned marathoner, you'll appreciate the Kaepa shoe. IT'S THE SHOE THAT FITS! WEAR IT!
Kaepa's full line of running and tennis shoes, both ladies' and men's, is available at many stores, shops and clubs, including the following: Foot Locker Oshman's of California Cullum & Boren — Texas Joske's of Texas Athlete's Foot — Texas Sports Service Center —Houston If Kaepa running and tennis shoes are not available in your area, please contact Kaepa, Inc., directly.
Ladies.- Tan/Brown White/Lt. Blue Sizes 4- 10 Men's- Tan/Brown Blue,White Sizes 4- 16
Kaepa
102031. H. 35 North, San Antonio. Texas 78233 512 655-7700
ENGINEERED FOR THE FOOT IN MOTION
