Here's a 1980 ad for the Brooks Hugger GT running shoes. In this ad Brooks brings a little 1980 photoshop skill to the fore and takes on a trash talking combative tone with Nike, adidas, Etonic and New Balance and setting off the Great Sneaker War of 1980. 👊
Ad info is below:
PUT NIKE, ADIDAS, ETONIC AND NEW BALANCE TOGETHER AND YOU STILL WONT HAVE k THE BROOKS HUGGER GT.
There are plenty of fine running shoes. And they all have one or two outstanding features. But no other shoe has all five of the distance-building features the new Brooks Hugger GT has.
OUR FABRIC: GORE-TEX.
The Hugger GT is the only shoe in the world with a Gore-Tex fabric upper. Gore-Tex is waterproof and breathable, which means two things: your feet stay drier when it's wet and they breathe beautifully when it's hot. Either way, you'll run more comfortably in all kinds of weather.
OUR HEEL HUGGER STRAP. One other shoe has a stabilizing lace, but it's not our Heel Hugger Side Strap. Our Side Strap holds the entire heel counter snug against your heel which, in turn, makes the Hugger GT and your foot a more biomechanically efficient (and less injury prone) structure. It also makes the Hugger more comfortable for runners with narrow heels.
OUR VARUS WEDGE. Some shoes have a midsole wedge, but it's not the Varus Wedge. We slant the sole of our new Hugger GT 3° to compensate for the fact that most runners run on the outside edge of their heels and pronate inward. As a result, you'll notice considerably less heel shock in the Hugger GT and much less twisting of the foot and ankle during pronation, too.
OUR CUSTOM CONTOUR INSOLE. Most shoes have a soft insole, but it's not the Custom Contour Insole. The Custom Contour Insole in the Hugger GT actually forms to your foot as you run and stays that way. It's like having your Hugger GT's custom-made just for you.
OUR SOLE. Some shoes have a racing sole, but it's not our Racing Stud Sole. We triple-reinforce the outside edge of the Hugger GT Sole at the critical heel strike point. The result: our soles wear longer, which means you don't have to resole or buy new shoes as often. We also drill a scientifically aligned pattern of holes in our midsole, which helps the Hugger GT flex more naturally with your foot as you run and makes the shoe lighter.
OUR PRICE. EXPENSIVE, BUT WORTH IT. This new Brooks Hugger GT isn't for everyone. But think about it this way. You could buy four other shoes and still not get all five distance-building features the Hugger GT has. It's truly a sensational shoe.
RW5-STAR
*****
👟
The new Hugger GT. About 9 oz. in size 9.
BROOKS
1979 Brooks Shoe Mfg. Co., Inc. Hanover, PA 17331
