Here’s and old school ad for Puma’s Rider series featuring the Easy Rider II, S M Rider, Fast Rider, Track Rider and Lite Rider. It’s interesting that the "Federbein" cushions were designed based on the shock absorbing systems of huge cargo trucks. This original vintage Puma sneaker print ad is available at our web store RewindRunning.com.
Ad info is below:
NICE AND EASY RIDERS
Look what Puma has done to its Easy Rider running shoe series. Now there are 5 models for training and racing, built for lightness, flexibility and durability.
310 grams
EASY RIDER II—Our fine trainer features a direct-foamed PU midsole, super lightweight uppers, strong heel counter and a patented outsole of truncated cones for exceptional traction and comfort.
280 grams
S M RIDER—A revolutionary new outsole called the "Federbein" cushions and distributes footstrike shock evenly. Puma designers took the idea from the shock absorbing systems of huge cargo trucks. A midsole of soft cellular rubber make this shoe an ideal trainer for runners with foot problems.
250 grams
FAST RIDER—You can train or race in this comfortable new moccasin-type running shoe with Federbein outsole and cellular rubber midsole.
TRACK RIDER—Another trainer-racer, this exceptionally light variation with Federbein outsole and cellular rubber midsole is equally at home on roads or artificial surfaces.
230 grams
LITE RIDER—The featherweight upper of this racing shoe encloses the foot like a glove while inter-changeable and washable insoles form individually to the runner's feet. Angled cones on the outsole move freely to lessen the impact of
PUMA
PUT ON THE CAT!
