Here’s a 1978 vintage commercial by Kinney Shoe Stores for their upside down swoosh and 4 stripe NBA branded sneakers. Kinney eventually went on to become the founder of what today is known as Foot Locker.
Nike Elite LDV Waffle Meika and Brutting Lydiard 1978 vintage sneaker ad
Here’s an old school vintage ad from 1978 for the Nike Elite, LDV, Lady Waffle Trainer, Meika and Brutting EB Lydiard model sneakers. The Meika runners are Nike’s first racing flat for women.
Also…. No collect calls please. 🤣
Page 2 is a Footlocker ad and features the EB Lydiard by Brütting runners including the Universal, The Sprint, Sao Paulo and Munich.
Ad info is below:
We Take Orders
From Runners.
Meika $27.95
Nike's first racing flat for women. One-piece upper with reinforced suede and slightly flared heel. Honeycomb sole for good cushion and traction. Beveled edge, wrap-up toe and arch bandage for support. Plum/white swoosh.
Elite $33.95
First Waffle-soled, road-racing flat. Seamless one piece nylon upper allows blister-free racing. Unique moccasin construction. Electric Blue/Yellow swoosh.
L.D.V. $39.95
Nike's most durable training flat. Four ounces lighter than the L.D.-1000 on our new VECTOR last. One piece nylon mesh upper with roomy toe box. Waffle sole features wear and stabilizer "plugs" on the heel for longer wear. Less flare than the LD-1000. Gold/Blue swoosh.
New Nike Shorts $9.95
European cut nylon. Has hidden key pocket and Nike logo. Specify with or without supporter and color. Royal, Red, Gold, Green, Navy, Black, Purple. S./M./L./XL.
Nike Rain Jacket $18.95
Nylon pullover has a detachable hood front zipper and pocket. Elastic inserts at each side provide snug fit. Yellow/Blue; Red/Navy; Beige/ Brown; Silver/Blue. Sm./M./L./XL.
Lady Waffle Trainer $29.95
First Waffle training shoe for women. Ideal for racing on roads or cross country. Waffle sole provides cushion, traction and torque absorption. Cluster of heel cleats for wear durability. Sun Yellow/Light Blue swoosh.
If you can't find Nikes, clip this coupon today and mail it. We'll get your order back to you as fast as the post office can deliver it. (For shoes and bags add 52.00 ship-ping charge for first pair, and 31.00 for each additional pair: for jackets add 51.00; for shorts include 5.50 each. For air shipment. additional S1.00. Outside USA, use Money Order ONLY and add 51.00 in addi-tion to regular shipping charges.) ❑ Check or money order enclosed ❑ Send C.O.D. (Add 51.00) ❑ Please send 1978 Shoe Show Catalog.
ATHLETIC DEPARTMENT PO. Box 743, Beaverton, Oregon I (503) 641-6680 (No collect calls please)
Footlocker EB Lydiard ad info:
WITH LYDIARDS THERE'S NO CONTEST
Shoe fashions come and go. They celebrate one style this season, another the next.
But Lydiard remains the same all seasons. The winner.
Simple things do it. Real leather. Top craftsmanship. Attention to detail.
And the design by Arthur Lydiard. The man who knows everything worth knowing about running. And shoes.
Lydiard. The training's built-in.
FREE! THE LYDIARD TRAINING PROGRAM
Arthur Lydiard has recently published a training brochure that contains in brief all his major findings and theories. In it he covers the basic physiological effects of running. He explains why running, whether competitive or non-competitive, is the foundation on which to build a healthy, active life both in sports and other endeavors. And he provides practical, sensible programs for both joggers and competitive runners. There are special sections on distance training and marathon preparation. This brochure is yours free of charge when you purchase a pair of Lydiard shoes at Footlocker.
Lydiard ROAD RUNNER. 1130. Training shoe. $38.99
EB Lydiards by Brutting.
a UNIVERSAL 1154 Durable training shoe. $39.99
b THE SPRINT 1553 Racing spike. $33.99.
c SAO PAULO. 1919 Superlight racing flat. $41.99.
d MUNICH 1572 Superlight racing spike. $45.99
(not shown)
INTERVAL 1575 Distance/Cross country racing spike. $37.99
MARATHON 1977 Road racing and training shoe. $38.99.
You'll find Lydiards at your nearest Footlocker store. Or you can order them by mail at the address given in the coupon below.
Lynx by Foot Locker vintage sneaker ad
Here’s the second Foot Locker Lynx brand sneaker ad, the last time was an ad from 1985 when the Lynx was on the loose.
Not much to say on the sneakers above except to add a quick fact: Did you know that a Lynx is faster than a Puma but a Tiger is faster than both of them? The average top speed of a Puma is 45 kph, (28 mph) and for a Lynx it is 80 kph, (50 mph) while a tiger is 96 kph, (60 mph). 🏃♂️🐅
Ad info is below:
THE MISSING LYNX.
Athletic shoes have gone to extremes. Either you pay dearly for a big name or you settle for second rate knockoffs. But you've wised up. You're learning that a hot label doesn't always mean a great shoe. Now you're looking for quality that translates into real value. And here's where you'll find it. Ina line of athletic shoes for adults and children. Exercise, court and running shoes that will match excellence with any top brand. Lynx builds in the best of the best features, and leaves off the un-needed frills. You'll find them at Foot Locker side by side with Nike, Reebok, Puma, Adidas and the rest. Compare them feature for feature, including the price. You'll find what's been missing. Lynx.
Lynx
Available at Foot Locker. America's Most Complete Athletic Footwear Store.
Lynx by Foot Locker 1985 vintage sneaker ad
Hot damn the Lynx is loose! 👟🐆👀🔥 Lynx sneakers were put out by Footlocker back in the day and this ad is from 1985.
The Lynx is loose.
Catch it at Foot Locker.
Lynx GRS 1. Fast. Agile. Aggressive. Ready to challenge any adversary. The newest name in high performance footwear. A major leap forward for the serious male and female runner. Look at the anatomy. Long lasting suede and nylon mesh uppers. Unique heel counter stabilizer adds rear foot stability, and notched, padded :ollar gives extra protection for the Achilles tendon. New compressed EVA midsole delivers greater 'shock dispersion and flexibility. And Lynx introduces a totally new concept in outsole design that disperses shock like never before. GRS 1 incorporates every state of the art feature designed to make it one of the greatest long distance training shoes ever to hit the road.
And there's a line of Lynx styles right behind it for basketball, tennis and aerobics. What we haven't told you about Lynx is the price. We'll leave that news to the people at Foot Locker. They've got it first.
Lynx
Exclusive outsole pattern: dual density carbon rubber, multifaceted studs spread on impact for maximum shock dissipation