Here’s an old school vintage ad from 1978 for the Nike Elite, LDV, Lady Waffle Trainer, Meika and Brutting EB Lydiard model sneakers. The Meika runners are Nike’s first racing flat for women.
Also…. No collect calls please. 🤣
Page 2 is a Footlocker ad and features the EB Lydiard by Brütting runners including the Universal, The Sprint, Sao Paulo and Munich.
Ad info is below:
We Take Orders
From Runners.
Meika $27.95
Nike's first racing flat for women. One-piece upper with reinforced suede and slightly flared heel. Honeycomb sole for good cushion and traction. Beveled edge, wrap-up toe and arch bandage for support. Plum/white swoosh.
Elite $33.95
First Waffle-soled, road-racing flat. Seamless one piece nylon upper allows blister-free racing. Unique moccasin construction. Electric Blue/Yellow swoosh.
L.D.V. $39.95
Nike's most durable training flat. Four ounces lighter than the L.D.-1000 on our new VECTOR last. One piece nylon mesh upper with roomy toe box. Waffle sole features wear and stabilizer "plugs" on the heel for longer wear. Less flare than the LD-1000. Gold/Blue swoosh.
New Nike Shorts $9.95
European cut nylon. Has hidden key pocket and Nike logo. Specify with or without supporter and color. Royal, Red, Gold, Green, Navy, Black, Purple. S./M./L./XL.
Nike Rain Jacket $18.95
Nylon pullover has a detachable hood front zipper and pocket. Elastic inserts at each side provide snug fit. Yellow/Blue; Red/Navy; Beige/ Brown; Silver/Blue. Sm./M./L./XL.
Lady Waffle Trainer $29.95
First Waffle training shoe for women. Ideal for racing on roads or cross country. Waffle sole provides cushion, traction and torque absorption. Cluster of heel cleats for wear durability. Sun Yellow/Light Blue swoosh.
If you can't find Nikes, clip this coupon today and mail it. We'll get your order back to you as fast as the post office can deliver it. (For shoes and bags add 52.00 ship-ping charge for first pair, and 31.00 for each additional pair: for jackets add 51.00; for shorts include 5.50 each. For air shipment. additional S1.00. Outside USA, use Money Order ONLY and add 51.00 in addi-tion to regular shipping charges.) ❑ Check or money order enclosed ❑ Send C.O.D. (Add 51.00) ❑ Please send 1978 Shoe Show Catalog.
ATHLETIC DEPARTMENT PO. Box 743, Beaverton, Oregon I (503) 641-6680 (No collect calls please)
Footlocker EB Lydiard ad info:
WITH LYDIARDS THERE'S NO CONTEST
Shoe fashions come and go. They celebrate one style this season, another the next.
But Lydiard remains the same all seasons. The winner.
Simple things do it. Real leather. Top craftsmanship. Attention to detail.
And the design by Arthur Lydiard. The man who knows everything worth knowing about running. And shoes.
Lydiard. The training's built-in.
FREE! THE LYDIARD TRAINING PROGRAM
Arthur Lydiard has recently published a training brochure that contains in brief all his major findings and theories. In it he covers the basic physiological effects of running. He explains why running, whether competitive or non-competitive, is the foundation on which to build a healthy, active life both in sports and other endeavors. And he provides practical, sensible programs for both joggers and competitive runners. There are special sections on distance training and marathon preparation. This brochure is yours free of charge when you purchase a pair of Lydiard shoes at Footlocker.
Lydiard ROAD RUNNER. 1130. Training shoe. $38.99
EB Lydiards by Brutting.
a UNIVERSAL 1154 Durable training shoe. $39.99
b THE SPRINT 1553 Racing spike. $33.99.
c SAO PAULO. 1919 Superlight racing flat. $41.99.
d MUNICH 1572 Superlight racing spike. $45.99
(not shown)
INTERVAL 1575 Distance/Cross country racing spike. $37.99
MARATHON 1977 Road racing and training shoe. $38.99.
You'll find Lydiards at your nearest Footlocker store. Or you can order them by mail at the address given in the coupon below.
