Brooks 1980 Super Villanova vintage running shoes ad

Here’s another 1980 vintage sneaker ad, this time for the Brooks 1980 Super Villanova running shoes.

Ad info is below:

LESS SHOE FOR YOUR MONEY.

The suggested list price of our new Super Villanova lightweight trainer is only $29.95. Now, a lot of training shoes sell for roughly that price. But the Super Villanova weighs in at a mere 270.3 grams in size 9. Which is pretty amazing, when you compare it with these other training shoes:

Shoe Weight Suggested Retail Price
Brooks Super Villanova 270.3g $29.95
Nike Daybreak 306.1g $42.95
Adidas Marathon Trainer 289.2g $39.90
Etonic Stabilizer
Osaga KT-26 326A8 327.7g $39.95 $39.95

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Source October 1979, Runner, World

But just because the new Super Villanova is light, doesn't mean it's less comfortable. There's a mildly flared heel and a My/T/ Lite' midsole, which help to make the new Super Villanova comfortable and 10% more shock absorbent than it was before. The sole wears twice as long, too. That's because it's made of a new rubber compound called Brooks B-10, and it's triple reinforced at the critical heel strike point. (No wonder the Super Villanova earned a 5-Star Rating for 1980.)
MEN'S/WOMEN'S SUPER VILLANOVA

MEN'S SUPER VILLANOVA So if you're looking for a durable, lightweight training shoe at a reasonable price, try on the Brooks Super Villanova, It's a lot less shoe for the money.

WOMEN'S SUPER VILLANOVA

BROOKS

1980 Brooks Shoe Mfg.Co.,Inc., Hanover, PA 17331

Brooks 1980 Super Villanova vintage running shoes ad @ The Deffest

Nike Monterey II 1982 vintage sneaker ad

Today we’re back with an old 1982 vintage ad from JC Penney for the Nike Monterey II… which resembles the old Oceania a lot. The ad also mentioned the Rascal kids shoe and Lady Monterey. Credit to the copywriter of this ad who called the swoosh the Nike “comet of speed and style.” This original vintage Nike / JCP sneaker print ad is available at our web store Rewind Running.

Ad info is below:

NIKE
Ride the Nike swoosh! We’re Nike headquarters.

JCPenney is running full speed ahead with Nike' footwear for the family. Like he Rascal for children, the Men's Monterey II and the Lady Monterey. Nylon training shoes with suede leather trim, toe cap and backstay. Featuring sturdy wing toe and herringbone sole. Plus the famous Nike arch support that makes walking pleasure and running fun. Get them II when you stop in at JCPenney for the swoosh, the Nike comet of speed and style. 21.99 ea.

JCPenney
1982, J. C. Penney Company, Inc.

KangaROOS 'The Inferno' 1982 vintage sneaker ad

Here’s an old school 1982 vintage sneaker ad for the KangaROOS Inferno model runners. This original vintage Kangaroos sneaker print ad is available at our web store Rewind Running.

Ad info is below:

ROAD TEST 'ROOS

INTRODUCING NEW HIGH-TECH KANGAROOS.
High-Tech KangaROOS are specifically engineered for the serious runner. These extraordinary shoes are designed and built to give you a competitive edge from 100 meters to an ultra marathon.

STABILITY.
KangaROOS are built on a solid foundation. Our design engineers started with a new stability ledge to help dissipate shock, insure motion control and alleviate excessive pronation.

SHOCK ABSORPTION.
You'll find the ultimate in force dissipation in High Tech 'ROOS This is achieved with a unique micro-cellular wedge, a specially designed outsole and a removable insole.

FLEXIBILITY.
High-Tech KangaROOS are combination lasted. This dual process construction insures maximum forepart flexibility without loss of rear foot control.

HIGH-TECH WEARABILITY.
New, ultra-light, long-wearing soles are especially compounded for high performance.

COMFORT.
There is a unique "Comfort Zone” in KangaROOS not found in any other shoe. Special arch padding actually cradles your foot. Premium leathers, supple nylon and breathable mesh insure your total running comfort.

HIGH-TECH KANGAROOS ARE UNIQUE.
Only High-Tech 'ROOS feature a specially tanned, full-grain nubuck cowhide with a sueded nap finish. It's the finest premium leather in athletic footwear. Run with High-Tech KangaROOS —the "Total Shoe!"

KangaROOS and Athletes Working to Win in 1984.

KangaROOS™

World's Only Shoes With Pockets 1982 Envoys U.S.A., Inc.

Shown above: The "Inferno™"

Puma 1980 vintage ad featuring the Fast Rider, Lite Rider and Track Rider

Here’s a 1980 vintage sneaker ad for Puma's Fast Rider, Lite Rider and Track Rider model kicks. They're all about the 'Federbein sole' in this ad which is an inverted V-shaped pattern to cushion impact. This original vintage running shoe ad is available at our RewindRunning.com web store.

Ad info is below:

PUMA BUILDS QUALITY.

ALWAYS HAS.

ALWAYS WILL.

RW5-STAR
Runner's World Magazine

👟 Fast Rider

👟 Lite Rider

👟 Track Rider

Puma produces running shoes that are clearly superior. The sport's largest publication agrees.

"If one company can be singled out for its advances in a year, it would have to be Puma ... Puma has been doing its homework:. wrote Runner's World Magazine in its 1980 Shoe Survey issue.

Runner's World gave 5-Star Ratings to the following Puma running shoes:

Fast Rider: This new men's trainer weighs only 278.7 grams. A revolutionary development, the Federbein sole, features studs arranged in inverted "V" patterns that spread to cushion impact. It's one of the most com-fortable shoes Puma has ever produced.

Lite Rider: Built for racing, this shoe offers good impact protec-tion front and rear plus excellent sole wear. Removable and wash-able insoles form to your feet.

Track Rider: Slip-last construc-tion makes this trainer-racer fit like a glove, while micro-soft rubber midsoles and the new Federbein sole combine for an excellent ride. This shoe ranked 1st in sole wear among men's racing flats.

The rest of the shoes in Puma's new running line are crafted with the same deliberate care and workmanship because Puma builds quality—and always will. 

PUMA

Autry 1980 leprechaun vintage sneaker ad

There's an Autry sneaker ad for all holidays. Happy St. Patrick's Day y'all! ☘️👟 For more brand history on Autry you can check out this post here.​

Ad info is below:

Everybody's Running Autry!

You don't need a leprechaun's magic to fly. Just ask your local dealer why Everybody's Running Autry. 

RW5-STAR ***** 

Runner's World Magazine 

AUTRY
THE ACTION PEOPLE
 

Autry Industries. Inc.. P.O. Box 59149 Dallas. Texas 75229 (214) 241-7793

JETSTREAMERS
The Action Shoes of the 80's

Autry Leprechaun 1980 running shoes vintage sneakers @ The Deffest

Autry "Concorde" ​vintage sneaker ad from 1980

These are some old school Autry "Concorde" kicks from 1980.

Ad info is below:

Introducing the all-new "Concorde" 

Light. And lasting. 

The RW 5-Star shoe we dared to make even better. With bold new features like Natural Flex * for superior flexibility. Plus longer wearing soles, increased impact protection and improved rear foot control. All that and lighter than before! The new "Concorde" with silver accents and lean aerodynamic styling. All in all, it's the shoe designed to match you stride for stride.

All Autry's have it. Look for the mark of the three distinctive chevrons. And discover why everybody's running Autry.
*pat. pend. 

👟

AUTRY
THE ACTION PEOPLE

Autry Industries, Inc., P.O. Box 59149, Dallas, Texas 75229
214/241-7793

Autry Concord 1980 vintage sneaker ad @ The Deffest

Adidas Boston 1981 vintage sneaker ad

Here's a 1981 Adidas vintage ad for their Boston model running shoes. I think this is one of the models that Kmart Trax spent a decade trying to knock off.

​Ad info is below:

Great for the road. Even better for your wallet. 

Durable rubber outersole with diamond profile for excellent traction. Extra-comfortable pre-formed inlay sole with soft terry lining. 

Boston is the name of the new training shoe from adidas, one of the most comfortable we've ever designed — and at a very comfortable price. The Boston has been created with a newly-developed terry-covered inlay sole, tricot lining at the heel, extensive padding and a supersoft and flexible heel wedge to ensure excellent shock-absorption and comfort. So save yourself some money but don't make your feet pay the price — with the adidas Boston. 

adidas 
We've got a feeling for winning.

adidas 1982 Oregon Bill Dellinger vintage sneaker ad

Here's another track coach ad, this time Bill Dellinger of the University of Oregon in 1982. Bill Dellinger replaced Bill Bowerman after he retired as coach of the Ducks track team in the 70s. In this ad he is endorsing the adidas Oregon, Atlanta and Lady Oregon shoes.

Ad info is below:

adidas reports:
addas U.S.A. 1982 

Bill Dellinger has discovered a new use for Newton's Third Law of Motion

As most of you know, Bill Dellinger is the University of Oregon's running coach; and he will be doing the same honors for the United States Olympic Team in 1984. He has become world-renowned for getting the most out of some of the finest runners around. But now, he's about to become equally famous for getting extra performance from a gentleman who had his peak many years ago. Because he and adidas have developed a way to harness Sir Issac's fundamental law that will make a fundamental difference to runners. 

Distribution of impact shock. The Dellinger Web. For runners, its a loophole in the Third Law of Motion.

Newton's dictum states that for every action, there must be an equal and opposite reaction. Until now, for runners, this has meant that what goes down (in terms of initial heel shock), must go up (as an equal shock transmitted straight up the leg). But The Web disperses part of the heel shock throughout the entire sole of the shoe, where it is not felt by the leg. So in effect, what goes down goes sideways as well as up. The Web: What it is and how it works. The Web is a unique polyamide netting that covers the midsole from heel to toe. To a runner, this simply means a type of construction that can significantly reduce leg fatigue. When a runner's heel strikes the ground, it compresses the netting in the heel area. This compressed netting in turn pulls in on the rest of the netting throughout the entire sole of the shoe. The resistance of the netting and sole acts much like a torsion bar to absorb part of the impact shock.

Close - up of The Web.

Up to ten percent of the shock, in fact. Ten percent that the runner doesn't ever feel. Which means that the runner has ten percent more energy to devote to running instead of shock absorption. As if that weren't enough, there's even another advantage to The Web. The heel impact puts The Web in a state of tension, with some areas compressed and others stretched. As the runner rolls forward into the next stride, The Web springs back, giving a trampoline effect. And all of this is accomplished without sacrificing stability, and with no gain in thickness or bulk. Dellinger's Law: "You pay for the whole shoe, why not use it?" As we've explained, most running shoes only use part of the sole most of the time, an inefficiency your whole body pays for directly. But now with The Web, you can have a shoe that does part of the work you've been used to doing. The adidas-developed Web is currently available in the Atlanta, Oregon, and Lady Oregon. Only from adidas, the company that can bring the laws of physics to heel. 

Atlanta

Oregon 

Lady Oregon 

adidas

Asics Tiger TM-42 Tiger Arrow vintage sneaker ad

Here's a 1980 vintage ad for the Asics TM-42 Tiger Arrow running shoes which were worn by the winners of the 1979 Boston and NY marathons. Pure 🔥

This original vintage advertisement is available over at RewindRunning.com.

​Ad info is below:

Tough Through Thick‘n Thin!

TM-42 TIGER ARROW New extra-duty, all surface training shoe. Holes in the mid-heel for additional cushion. Nylon mesh upper with reinforced toe box. Excellent arch support. 

Asics Tiger Shoes—For the knowledgeable runner Top athletes of the world know how good Asics Tiger shoes are, so they wear them in training, in competition and in record-breaking attempts. They put their trust in Asics Tiger, because they have learned through experience that Asics Tiger is trustworthy. Whether for track and field, volleyball, soccer, jogging, or any other sport, Asics Tiger is the name you can trust. 

*Worn by winners of '79 Boston and New York marathons! 

asics TIGER® SPORTS SHOES 

ASICS Sports of America Inc. 

Head Office: 2052 Alton-Avenue. Irvine. California 92714. U.S.A.
Phone: (714) 751-0451. 0452 Telex: 233-685533