Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Puma 1980 vintage ad featuring the Fast Rider, Lite Rider and Track Rider

Here’s a 1980 vintage sneaker ad for Puma's Fast Rider, Lite Rider and Track Rider model kicks. They're all about the 'Federbein sole' in this ad which is an inverted V-shaped pattern to cushion impact. This original vintage running shoe ad is available at our RewindRunning.com web store.

Ad info is below:

PUMA BUILDS QUALITY.

ALWAYS HAS.

ALWAYS WILL.

RW5-STAR
Runner's World Magazine

👟 Fast Rider

👟 Lite Rider

👟 Track Rider

Puma produces running shoes that are clearly superior. The sport's largest publication agrees.

"If one company can be singled out for its advances in a year, it would have to be Puma ... Puma has been doing its homework:. wrote Runner's World Magazine in its 1980 Shoe Survey issue.

Runner's World gave 5-Star Ratings to the following Puma running shoes:

Fast Rider: This new men's trainer weighs only 278.7 grams. A revolutionary development, the Federbein sole, features studs arranged in inverted "V" patterns that spread to cushion impact. It's one of the most com-fortable shoes Puma has ever produced.

Lite Rider: Built for racing, this shoe offers good impact protec-tion front and rear plus excellent sole wear. Removable and wash-able insoles form to your feet.

Track Rider: Slip-last construc-tion makes this trainer-racer fit like a glove, while micro-soft rubber midsoles and the new Federbein sole combine for an excellent ride. This shoe ranked 1st in sole wear among men's racing flats.

The rest of the shoes in Puma's new running line are crafted with the same deliberate care and workmanship because Puma builds quality—and always will. 

PUMA

Adidas SL72 and SL76 vintage sneaker ad

Here's a old vintage ad for the Adidas SL72 and SL76 engineered with 'traction dynamics’…

​Ad info is below:

SL 72 &76 reborn for the ultimate in cushioned traction 

More propulsion. Extended sole area gradually stores up touch-down energy. At lift-off, this energy is released producing 20% more propulsion per step. 

Thicker. softer-grooved wedge for substantially increased overall cushioning 

More stability & cushioning Wider, flared heel for greater stability. 

More Traction. Special profile ejects grit and mud. Profile layout allow, more flexing and therefore better traction. New heel profile for more cushioned heel strike

👟👟

Trust adidas to take these great (often imitated) training shoes, build in revolutionary cushioning and traction features, and end up with a saving in weight too. It's all part of a breakthrough in Traction Dynamics at adidas— real pioneer work that has created new standards in performance and comfort. 

SL 72 & 76 are creations of Adi Dassler, the man behind the adidas name. 

adidas 

The all-sports people

Adidas Boston 1981 vintage sneaker ad

Here's a 1981 Adidas vintage ad for their Boston model running shoes. I think this is one of the models that Kmart Trax spent a decade trying to knock off.

​Ad info is below:

Great for the road. Even better for your wallet. 

Durable rubber outersole with diamond profile for excellent traction. Extra-comfortable pre-formed inlay sole with soft terry lining. 

Boston is the name of the new training shoe from adidas, one of the most comfortable we've ever designed — and at a very comfortable price. The Boston has been created with a newly-developed terry-covered inlay sole, tricot lining at the heel, extensive padding and a supersoft and flexible heel wedge to ensure excellent shock-absorption and comfort. So save yourself some money but don't make your feet pay the price — with the adidas Boston. 

adidas 
We've got a feeling for winning.

adidas Marathon 80 vintage sneaker ad

Here's a vintage adidas Marathon 80 sneaker ad from 1979. We're always down for the old school blue & yellow colorway.

Ad info is below:

Our test track. 

We put everything science could offer into our new adidas Marathon 80. Then we put our Marathon 80 to the ultimate test. The New York City Marathon. To prove that adidas' lightest running shoe (a mere 6.3 ounces*) can make the difference of a ton less to lift over 26 miles.

To prove that the adidas Marathon 80's divided heel spoiler helps absorb maximum shock, even on the most uneven road surfaces.

To prove that the Marathon 80's incredibly sleek silhouette sole of 72 trefoil studs act as glide and stop supports for sure traction. In any weather.

The results are in from the lab. One example: in the 1978 New York City Marathon, the adidas Marathon 80 was worn by the runner who set the sensational new world record for women.

The Marathon 80. adidas' lightest running shoe.

adidas

The science of sport. 

Puma Lite Riders vintage sneaker ad

Here's an old school ad for Puma Lite Riders.

Puma new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support. Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather. Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it. You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Vintage 1981 Jordache runner sneaker print ad

Here’s a vintage 1981 sneaker ad for Jordache featuring marathon runner Tom Fleming.

GO THE DISTANCE WITH… THE JORDACHE LOOK

Tom Fleming,
Professional Marathon Runner

🐎

JORDACHE
ATHLETIC WEAR LTD.
Showroom:
498 7th Ave., N.Y.C. 10018
212-239-1414

Vintage 1981 Jordache runner sneaker print ad @ The Deffest

Foot Locker 1980 vintage sneaker ad

Here's a 1980 vintage Foot Locker sneaker ad featuring the Spalding Super Flite 🔥 sneaker. I posted another ad with Reggie Jackson rockin' the Super Flites here. 

Run to Foot Locker before you dash off down the wrong path.

At Foot Locker, we'll make sure you get off on the right path with the proper shoes for your particular style of running.

Whether you're into jogging, track, cross-country—or just running around, everything's right at your feet at Foot Locker. We've got the biggest selection of the biggest names in men's and women's athletic shoes in America.

We've also got all the running accessories and clothing you'll need. That'll save you a lot of running around to different stores—so you can spend more time running where you want. Foot Locker. The run-away favorite.

Spalding Super Flite

Nike Tailwind

New Balance 620

Nike Tempest

Adidas Lady Orion

Saucony Hornet

Etonic Bonne Bell

Etonic Stabilizer

Nike Liberator

Nike Bermuda

Adidas Marathon 80

Nike Waffle Trainer II

Nike Daybreak

Adidas TRX Trainer

Brooks RT-1

foot locker

America’s most complete athletic footwear store.

Capital Mall•Alderwood Mall

1980 Foot Locker sneaker print ad @ The Deffest