Bauer 1978 vintage trainers ad featuring Guy Lafleur

Here’s an old school vintage sneaker ad from 1978 for Bauer Equipe training shoes. This ad features NHL hockey legend and goal scoring machine Guy Lafleur. This original vintage Bauer Equipe print ad is available at our web store RewindRunning.com.

Ad info is below:

When Guy Lafleur hangs up his Bauer skates, he hangs around in Bauer training shoes.

Bauer training shoes are Guy's choice for top performance off the ice. Take the Equipe, the model he's wearing. It combines strength, traction and comfort with dashing looks. Foot support is concentrated at the greatest stress points. An elevated heel wedge helps prevent tendon strain.

Equipe has a fully padded collar, tongue, and a special tendon guard. There's even a full impact-reducing midsole. And the rounded heel construction makes running easier and the whole shoe itself lasts longer. You'll find Bauer training shoes for men, women, and children at a sporting goods store near you.

Bauer

Bauer Eagle H.S.R ​1980 'Bear Hug' vintage sneaker ad

Here’s a vintage 1980 ad for the Bauer Eagle H.S.R (hard surface runner) sneakers featuring the 'Bear Hug' integrated strap system innovation.

​Ad info is below:

ONLY BAUER CAN 'BEAR HUG' YOU.

DISCOVER THE FIRST* TRULY INTEGRATED REAR FOOT CONTROL SYSTEM.

The Bauer 'bear hug, bring dependable heel control, toe comfort and extra counter support to performance running. All of the injury avoiding essentials requested by the experts.

Built into the Bauer Eagle hard surface runner with its exceptional sole durability and stability, the 'bear hug' is a must for any serious city runner. As soon as you lace up, you've automatically employed the 'bear hug'.

No more 2nd laces to bite and break, just a solidly integrated strap that keeps your entire foot where it belongs.In natural comfort.

The Eagle H.S.R is the first of many Bauer built-in 'bear hug' shoes that will do the same for tennis, racquetball, soccer and basketball. Try it now and you'll be into every sport where Bauer can give you the 'bear hug' performance edge!

Bauer WINNING THE WORLD OVER

Bauer ​Lightfoot trainer 70s vintage sneaker ad ​

Here’s another cool old pair of vintage 1970’s sneakers, this time by Bauer, a brand best know for their association with pro hockey equipment. Back in the late 70's they produced a line of awesome running shoes, including the Lightfoot.

This ad also made me wonder if it was the inspiration behind the Canadian comedy troupe Kids in the Hall sketch, Mr. Heavyfoot. If anyone knows Dave Foley please ask him for us!

Here’s the copy from the ad:

There are shoes you can run in. And now there's a shoe you can run and run and run and run in
Introducing The Lightfoot Trainer from Bauer. 

The great pleasure of running is running. It's insatiable. The more you do, the more you want to do. That's exactly why we have created our new Bauer Lightfoot Trainer and why Bauer took the Runner's World specifications and designed a training shoe to meet them. During a brisk morning run you want a shoe that doesn't feel as though you're lugging weights. Bauer's new Lightfoot Trainer is less than 325 grams (approx. 11 oz. And the nylon upper has only enough suede to provide proper support without extra weight.

The quarter-mile and indoor tracks have turns and inside running that demand above aver-age lateral strength. As you shift, there's great stress put on any shoe between its sole and upper. 

Bauer's new Lightfoot Trainer is made to meet RW's rigid specifications in lateral strength to assure you of comfortable track running. For the weekend runs, the Lightfoot had to measure up to RW's sole wear test. The sole is long-wear-ing rubber with closely grouped "nipples" to take hold of the running surface for grip and push. This is augmented by a solid, wide and com-fortable heel. On city streets, these city lights will get you home happy. Our measure here was RW's "impact re-sponse"test for both heel and forefoot."The forces under the fore-foot are, in general, larger than those under the heel. So the shoe should perform well in both of these categories" (RW, Oct. '77.) And that's exactly what we have attempted to do. 

No matter where you run, the new Bauer Lightfoot Trainer can run with you. Bauer has been cited by consumer groups for producing a high quality, high value shoe. We intend to maintain that endorsation and add yours with this new Lightfoot Trainer. This is the year North America begins to run to the Bauer beat So why not be one of the first to feel the rhythm. 

Bauer
The New Lightfoot Trainer