The year was 1985. Ronald Reagan was president. "New Coke" was an released by Coca Cola in a marketing blunder. Nintendo released the NES in North America. Michael Jordan is named as the NBA's "Rookie of the Year." and Converse design team brought us the side way lace system and futuristic outsole of the Odessa running shoes. According to the ad is "the most technically advanced shoe" of it's day.
Ad info is below:
NO, IT'S NOT A FACTORY SECOND. IT'S AN INDUSTRY FIRST.
The heel counter stabilizer keeps your foot remarkably stable throughout your stride.
The Dual Density removable insole gives you out-standing shock absorption.
The side lacing-system works to keep your foot stable.
The cushioned Dual Density Midsole provides cushioning, stability and flexibility where you need it most.
At first glance, the lacing on this shoe might strike you as a manufacturing error, or a blatant attempt at gimmickry. But make no mistake. The new Converse Odessa is the most technologically advanced shoe a dedicated runner can wear.
Why the side lacing? Simple. Through biomechanical research, we proved it gives you more stability throughout the shoe. But the lacing is just one reason Odessa is an industry first. It's got three features that, together, give you an unprecedented combination of motion control and cushioning. In fact, the Odessa provides 15% more stability and 13% more cushioning than any other running shoe.
The extended heel counter keeps your foot remarkably stable through-out your stride. The dual density mid-sole and urethane wedge work to cushion your foot better than any shoe in its class.
And finally, our center-of-pressure outsole provides cushioning and stability, and centers your foot during your stride. But while it's heavy on features, this shoe is incredibly light on your feet.
So if you're a dedicated runner who thinks of Converse strictly as a great basketball shoe company, see the Odessa at your Converse dealer. You'll immediately think of us as a great running shoe company.
CONVERSE
Reach for the stars.
The Dual Density Center-of-Pressure outsole is made of Vibram Infinity® for long-lasting durability. The outsole helps center your foot during your stride, without sacrificing cushioning.
