Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Puma Fast Rider running shoes 1980 vintage sneaker ad

Here’s an old vintage ad for the Puma Fast Rider from 1980.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

Its a strong statement - Puma is quality. And because we mean it, because we believe in it, because we can back it up. we put that claim on every box. Lift the lid and you step out of the ordinary and into the extraordinary world of action shoes for action athletes marathon, cross-country, training, sprinting and jogging, we make them all. Go to your favorite running store today and look for our claim on the box. Puma is quality. We stand on it.

PUMA'

Puma 1980 Elite Rider vintage sneaker ad

Here’s a 1980 vintage sneaker ad for the Puma Elite Rider. This original vintage Puma Elite Rider print ad is available at our web store RewindRunning.com.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

Puma is quality. We print that fact on every box because we design our running shoes by rigid standards, even when it means going against the trend. Case in point: our new Elite Rider training shoe. Elite Rider will never score high marks for lightness because we added weight to make it more stable. We built in an extended orthotic footbed* that we believe will make this shoe the finest trainer in the world for runners of all weights. That's why Puma is quality . We stand on it. *A semi-rigid insert cups the heel and sides of the foot, running almost to the ball of the foot to reduce G forces and provide added rearfoot stability.

PUMA

Hoop Stars: Puma 'Cats' Fit to be untied 1988 Basketball Shoes Vintage High Top Sneakers

Here’s a 1988 ad for Puma’s ‘Cats’ basketball high tops.

Ad info is below:

Fit to be untied.

Cats from Puma. All leather high-top basketball shoes in five wild colors. I hey/re on the loose now at your favorite store.

A message from Parents Again Loose Laces: For goodness sake, tie your shoes before you fall flat on your face.

PUMA

Hoop Stars: Puma Hoop Hoop Hooray 1987 Sensation Basketball Shoes Vintage High Top Sneakers

Here’s a vintage ad for Puma’s 1987 ‘Sensation’ old school basketball high top sneakers.

Ad info is below:

Hoop hoop hooray.

Puma’s new Sensation. On court, it’s causing one.

PUMA
Our word for quality.

Puma 1980 Vilas Pro vintage sneaker ad

Here’s another old school ad from Puma in 1980 for the Vilas Pro model tennis shoes. These vintage tennies were names after Argentine tennis star Guillermo Vilas.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

It's a strong statement — Puma is quality. And because we mean it, because we believe in it, because we can back it up, we put that claim on every box. When professional Guillermo Vilas wanted a great shoe, he chose Puma. We put his name on the shoe he selected — the Vilas Pro. Made of full grain leather with tough, natural rubber sole, this outstanding shoe provides the comfort, performance and durability tennis players expect and appreciate. So go to your favorite sporting goods store today and look for our claim on the box. Puma is quality. We stand on it.

PUMA

Puma Fast Rider, Easy Rider II, and Track Rider 1980 vintage sneaker ad

We’re back today with our second The Athlete’s Foot vintage ad in a row, this time with the 1980 runner models from Puma including the Puma Fast Rider, Easy Rider II, and Track Rider. This original vintage Puma sneaker print ad is available at our web store Rewind Running.

Ad info is below:

HOW MUCH TOTAL WEIGHT DO YOU PUT ON EACH FOOT EVERY TIME YOU RUN? HERE'S HOW TO FIGURE IT OUT

(3WxnxM)/2,000/2

Take your weight (W) and multiply by 3. Then mul-tiply by the number of steps (n) you take in each mile. (An average running step is three feet, so you take 1,760 steps per mile.) Next, multiply by the number of miles (M) you run, and divide by 2,000 for the number of tons put on your feet. Finally, divide by 2 for the total number of tons on each foot. Tons. Now you can see why it's important to wear the right shoe. Which is where The Athlete's Foot® comes in. We're the stores that specialize in athletic foot-wear —for just about any sport you can name. To start with, we sell only shoes from top manufacturers. We know that the materials used in soles and uppers, the last, the construction, are all-important when it comes

PUMA
Fast Rider / Easy Rider II / Track Rider

to keeping you out of trouble and helping you run in top form. So come in now and see why the slogan fits: Nobody knows the athlete's foot like The Athlete's Foot. Runners all over the world respect Puma shoes. Like the Fast Rider in a special, supportive last with narrow heel and wider forefront—a light, comfort-able moccasin-type shoe for training, jogging, or racing. Or the Easy Rider II, with sturdy nylon uppers and excellent rear-foot stability for heavy training or heavier-weight runners. Or the Track Rider, an extra-lightweight model for light training or racing. All three reflect Puma's commitment to quality for meeting your needs in a running shoe.

Nobody knows the athlete's foot like The Athlete's Foot
354 stores nationwide