Puma 1980 vintage ad featuring the Fast Rider, Lite Rider and Track Rider

Here’s a 1980 vintage sneaker ad for Puma's Fast Rider, Lite Rider and Track Rider model kicks. They're all about the 'Federbein sole' in this ad which is an inverted V-shaped pattern to cushion impact. This original vintage running shoe ad is available at our RewindRunning.com web store.

Ad info is below:

PUMA BUILDS QUALITY.

ALWAYS HAS.

ALWAYS WILL.

RW5-STAR
Runner's World Magazine

👟 Fast Rider

👟 Lite Rider

👟 Track Rider

Puma produces running shoes that are clearly superior. The sport's largest publication agrees.

"If one company can be singled out for its advances in a year, it would have to be Puma ... Puma has been doing its homework:. wrote Runner's World Magazine in its 1980 Shoe Survey issue.

Runner's World gave 5-Star Ratings to the following Puma running shoes:

Fast Rider: This new men's trainer weighs only 278.7 grams. A revolutionary development, the Federbein sole, features studs arranged in inverted "V" patterns that spread to cushion impact. It's one of the most com-fortable shoes Puma has ever produced.

Lite Rider: Built for racing, this shoe offers good impact protec-tion front and rear plus excellent sole wear. Removable and wash-able insoles form to your feet.

Track Rider: Slip-last construc-tion makes this trainer-racer fit like a glove, while micro-soft rubber midsoles and the new Federbein sole combine for an excellent ride. This shoe ranked 1st in sole wear among men's racing flats.

The rest of the shoes in Puma's new running line are crafted with the same deliberate care and workmanship because Puma builds quality—and always will. 

PUMA

Adidas Boston 1981 vintage sneaker ad

Here's a 1981 Adidas vintage ad for their Boston model running shoes. I think this is one of the models that Kmart Trax spent a decade trying to knock off.

​Ad info is below:

Great for the road. Even better for your wallet. 

Durable rubber outersole with diamond profile for excellent traction. Extra-comfortable pre-formed inlay sole with soft terry lining. 

Boston is the name of the new training shoe from adidas, one of the most comfortable we've ever designed — and at a very comfortable price. The Boston has been created with a newly-developed terry-covered inlay sole, tricot lining at the heel, extensive padding and a supersoft and flexible heel wedge to ensure excellent shock-absorption and comfort. So save yourself some money but don't make your feet pay the price — with the adidas Boston. 

adidas 
We've got a feeling for winning.

Turntec 1985 vintage sneaker ad

Here's a cool old Turntec ad from 1985. These running shoes were designed by Jerry Turner who designed many of Brooks most popular sneakers, including the Villanova, Vantage and the Hugger.

​Ad info is below:

"My new shoes don't conform to all the old shoe ideas. Just to your feet." Jerry Turner 

"Over the years, I've probably designed more 5-Star running shoes than anyone. Including the Villanova, Vantage and the Hugger*. But my new Turntec shoes are by far the best. Up until now, running shoes were built on a flat form that didn't contour to the bottom of your foot. But my new Turntec anatomical design is built on a last that duplicates the shape of your foot.

Restraint without constraint. 

My Turntec design with anatomical contour cradles foot firmly to help reduce sliding. 

So when you run, a Turntec literally cradles your foot, holding it right where my cushioning and your own natural padding will

absorb the most impact. Your foot won't move around in the shoe. So shock is held to a minimum. Which translates to a lot more comfort for the rest of your body. And since there are some areas of your foot that absorb more shock than others, I've developed my special Variable Impact 

- Firmness for control. Softness for protection.

My Variable Impact Pressure Sole (VIPS) Pressure Sole (VIPS) to be firm where you need control and softer where you need protection. One thing will shock you though. How little Turntecs cost. See your local Turntec dealer or call (800) 447-1166. In Maryland, (301) 356-2300. Try on a pair of my new Turntec shoes. And let comfort conform to your feet."

Ideas that conform to your feet.

Ordinary form My new form Ordinary shoes Turntec shoes 

Heelbone under pressure

Villanova, Vantage and Hugger are registered trademarks of Wolverine World Wide. Inc.

Etonic Eclipse 1980 vintage racing flat ad

Here's a 1980 ad for the Etonic Eclipse racing flat. The original vintage ad is available at our Rewind Running web store.

Ad info is below:

THE ECLIPSE RACING FLAT. NOW-YOU CAN TEST THE INNER LIMITS. 

In your race against time, you want a shoe that saves you precious seconds. The new Etonic Eclipse Racing Flat is a lightweight, flexible performer that helps yqu run the race you trained for.

A mere 7 ounces in size 8, the Eclipse is streamlined in all important areas. Our breathable oxi-mesh nylon upper is larninated to a special foam and perforated nylon tricot for light, cool racing comfort. The sole is a tough, dual rulbber compourid with two different treads. It provides lightweight cushioning throughout, and has a unique heel strike insert for extra durability.

Constructed on a, new specially designed last, the Etonic Eclipse better positions the foot for competitive running and features the Etonic rear-foot lacing system to give you greater control.

Add the Dr. Rob Roy McGregor* one-piece heel and arch support* that cushions the force of heel strike, and a non-stretch Etonic side bar for lateral support, and you've got a lightweight, high-performance racing flat worthy of the name Etonic.

Interested in eclipsing your best time? It's up to you. And Eclipse.

Etonic
Sports Footwear & Apparel

Turntec 1984 vintage sneaker ad

Here's a vintage 1984 ad for the Turntec Anatomical Quantum Plus running shoes. The shoes featured in this ad were designed by Jerry Turner who was the former owner of the Brooks Shoe Manufacturing Co., Inc. While heading Brooks he developed the Villanova., the Vantage® and the Hugger.

​Ad info is below:

"I shaped my new shoes around a one million yeard old design . Your foot." Jerry Turner

It's an idea whose time has come. Up until now, running shoes were built on a flat form that didn't contour to the bottom of your foot. But my new Turntec anatomical designis built on a last that duplicates the shape of yyour foot. So when you run, a Turntec rally 'cradles' your foot, holding it right where my -

My Turntec Design with anatomical contour cradles foot firmly to help reduce sliding. 

Restraint without constraint

cushioning and your own natural padding will absorb the most impact. Your foot won't move around in the shoe. So shock is held to a minimum.

Ordinary Shoes 

Heel (calcaneus) under no pressure

Heel bone under pressure 

My Turntec Design 

Heel bone under no pressure 

Heel bone under pressure 

And since there are some areas of your foot that absorb more shock than others, I've developed my special 'Variable Impact Pressure Sole' (VIPS). It features a dual-hardness design that is firm at control points and softer in the shock areas. Which only adds to the protection.

Anti-pronation device reduces movement. 

Anatomical Cradle 

I designed these stabilizer bars to ensure forefoot control.

Flex bars double as heat and ‘moisture \ vents

There is one thing that will shock you though. How little Turntecs cost. See your local Turntec dealer. Or contact me at Turntec, American Sporting Goods Corporation, One World Trade Center, Suite 8827, New York, NY 10048. (301) 356-2300. Try on a pair of my new Turntec shoes. They don't conform to all the old shoe ideas. Just to your foot. 

My Turntec Anatomical Quantum Plus. 

Jerry Turner is the former owner of the Brooks Shoe Manufacturing Co., Inc. While heading that company he developed some of the most famous running shoes in history, the Villanova., the Vantage® and the Hugger.. The recipient of numerous awards and patents for the originality of his shoe designs, Jerry Turner is acknow-ledged as one of the most dy-namic and innovative people in the cursing shoe industry. Villanova, Vantage and Hugger are registered trademarks of Wolverine World Wide, Inc. 

Jordache 'Ultimate' 1982 vintage running shoe ad

Her'e’s an old school 1982 running shoe ad for the Jordache Ultimate sneaker.

Ad info is below:

ULTIMATE

FROM JORDACHE 

From heel to toe, the Jordache ULTIMATE running shoe has been designed for the ultimate in running comfort and protection. 

Start with the heel, where we've used the latest in stabilization technology. The flat lasted heel includes a stabilizer, which means that when your heel is pounding on the ground the shoe will help stabilize your foot, which can reduce the risk of injury, especially to the knee. 

For safety at night, we've made our heel tab and side logo out of 3M Scotchlite• reflective trim. 

The bottom of the shoe has been crafted in rubber in an exclusive tread pattern, helping to smooth out those long miles. 

Above the sole, there's half slip-lasted construction in the forepart, with a toe piece that extends back to the saddle, giving the shoe maximum forepart stability. 

Finally, with suede and 400 denier nylon mesh for the highest burst strength, a foam collar for comfort covered with a nylon matte for fit, and nylon stitching for durability, the ULTIMATE running shoe from Jordache meets every requirement of the serious runner. 

JORDACHE ATHLETIC WEAR LTD. The ULTIMATE Running Shoe from Jordache.

Puma vintage 1983 sneaker ad for the Lab-1 model

Here’s a 1983 vintage sneaker ad for the Puma 'Lab-1' shoes. “A new breed of laboratory animal"

HI-TEC Invincible vintage sneaker ad

Here's a vintage 1985 running shoe ad by HI-TEC for their 'Invincible' sneakers.

Ad info is below:

WHAT'S IN A NAME?
n-vin-ci-ble (in yin sa bal), adj. incapable of being conquered, defeated, or subdued. 

HI-TEC INVINCIBLE SPECS:
• Nylon and Leather Uppers
• Vari-Tension Lacing system
• Tri-Density Midsole
• External Thermoplastic Heel Stabilizer 

HI-TEC - n. applying high technology to foot wear.
Hi-Tec Sports
24-26 Tower Field Rd.
Shoeburyness
Essex, SS3 9QE
England 03708-6461
Shoeburyness

Hi-Tec Sports USA, Inc.
4500 North Star Way
Modesto, CA 95356
(209) 577-1861

Call for dealer Iocation nearest you. 
 

Stacy Adams Action 400's vintage sneaker ad

Here's a 1981 vintage sneaker ad from Stacy Adams & Weyenberg for the "Action 400's" series.

Ad info is below:

ACTION 400'S WE HAVE IT ALL UNDER THE COMPETITION.

Take a look at the competition. Then take a good look at Action 400’s. You’ll find the same high quality construction. The same attention to detail. The same lightweight, durable, shock absorbant features.

But you won’t find a similarity in price. That’s where we have it all under the competition. Action 400’s by Weyenberg and Stacy Adams. You’ll find just about everything the fancy names offer without the fancy prices. Take a good look. Then exercise your judgement.

WEYENBERG/stacyadams

1981 JCPenney USA Olympics sneaker advertisement

JC Penney USA Olympics sneaker advertisement from 1981

You can check out the sneakers here. 👟👀

Quick! Which one is the $30 shoe?

None of them. They're all USA Olympics". And they're all under $20. With all the style, selection and attention to detail you thought you had to pay more for. Surprised that shoes that look this great cost so little? Wait until you see how well they're made. In styles for the whole family. Only at JCPenney.

Everytime you buy USA Olympics. JCPenney contributes 50¢ to the USA Olympic Committee. Prices slightly higher in Alaska. Hawaii, Puerto Rico. At most large JCPenney stores and through the catalog.

Men's and boys' jogger, $18

Men's and boys' nylon/suede basketball style oxford, $18

Canvas basketball shoes, Men's, 15.99 Boys', 14.99

Men's, women's tennis, $16

Women's jogging shoe, $18

Men's, women's lightweight athletic oxford, $18

JCPenney, you're my kind of shoe store.

JCPenney
1981, J. C. Penney Company. Inc.

1980s vintage ad for Rip-Offs kids sneakers

80s Rip-Offs vintage kids sneaker ad. "The only crime the is not having them!" 🤣

Ad info is below:

START YOUR OWN RIP-OFF'S GANG! 

Rip-Offs—they're sporty athletic shoes in a variety of styles and awe-some colors. Each pair comes with 4 different Velcro-backed colorful stickers that you can put on and rip off special spots on each shoe. You can choose from over 500 more stickers from the catalog that comes with each pair, so you can buy the ones you want swap them around. 

*If you don't want to cut the coupon — out, it's okay to just write the words MARVEL COMICS OFFER on your Rip-Off's mailer/order form. 

HERE'S A SUPER $2.00 SAVINGS ON YOUR FIRST RIP-OFF'S STICKER ORDER! 

Okay! I want to save $2.00 on my Rip-Off's sticker order! I have:

1. Bought a pair of Rip-Off's

2. Selected my stickers from the catalog

3. Filled out the mailer/order form

4. Taken $2 off the total price

5. Enclosed this filled out coupon with my order.' 

NAME  

AGE 

SHOE SIZE  

RIP-OFF'S The only crime the is not having them! 

RIP-OFF'S are United protected by pending United States and Foreign Patent applications
KIDS! CALL THE RIP-OFF'S SPECIAL HOT LINE FOR YOUR NEAREST RIP-OFF'S DEALER
(Monday through Friday, 9 am-5 pm, Eastern Standard Time) Limit one coupon per order.

Pro-Keds “Conquest” vintage sneaker ad from 1984

PRO-Keds “Conquest” vintage sneaker ad from 1984.

OUR SHOES ARE BETTER THAN YOUR SHOES.

The midsole is the heart of any running shoe. It helps protect you from injuries and it absorbs most of the shock. And of all the running shoes, only one comes with a midsole guarantee. The Pro-Keds Conquest.

WE DON'T CLAIM OUR MIDSOLES LAST THE LIFE OF THE SHOE. WE GUARANTEE IT.

Unlike the common EVA midsole that loses up to 75% of its resiliency after 300 miles, the Conquest's EVA/Polyisoprene midsole retains most of its shock absorbent properties for the life of the shoe. And should it ever go dead before the outsole wears out, we'll do something unheard of. We'll give you a brand new pair of Conquests with no questions asked.

And this revolutionary midsole isn't the only feature that sets the Conquest apart from all the competition. The Conquest also has an incredibly tough Indy 500® heel plug for heavy heel strikers. It has a fully molded heel counter that reduces excessive foot motion so there's less strain on the lower back, knees and Achilles tendons. And it even has a 3M ScotchLite® reflective trim that reflects car headlights up to 200 yards away.

The new Pro-Keds Conquest. It's a better running shoe than the shoe you're using now. And isn't that reason enough to switch?

PRO-KEDS. WE COME TO PLAY.
1983 Keds Corp., Div. of Stride Rile Corp., 5 Cambridge Ctr., Cambridge, MA 02142 (800-428-6575).

Saucony 80s vintage sneaker advertisement

Cool old school sneaker advertisement from 1980 featuring the Saucony Hornet, Trainer 1980, Ms. Gripper and Dove II. This original vintage Saucony sneaker print ad is available at our web store Rewind Running.

Ad info is below:

SAUCONY SHOEMAKERS

combine old-fashioned craftsmanship with modern technology to produce some of the finest running shoes in the world. 

We've been making quality shoes along the Saucony Creek in Kutztown since 1898. These four craftsmen alone represent a combined total of 135 years of shoemaking experience. Saucony makes a full line of running shoes for men and women ... quality training and racing flats retailing from $20 to $30. All made in the Pennsylvania Dutch tradition for craftsmanship available to your favorite running shop or sporting goods dealer from five warehouses across the country. That's Saucony (SOCK-a-knee) running shoes. Ask for them by name. 

Hornet: Ranked #1 for rearfoot impact absorption and called "an excellent shoe. Very good construction, excellent buy. We recommend this shoe highly." Available in widths. 

Trainer 1980: Made with soft foam replacing the insole board, it was given a #1 ranking for flexibility, and listed as "A brand new excellent shoe ... We recommend this shoe." 

Ms. Gripper: Cited for "Excellent rearfoot cushioning," this shoe has a pre-molded fiber counter for maxi-mum heel stability. Features open-nylon mesh uppers and waffle-type studsole. 

Dove II: RW noted, "Excellent rear-foot impact protection ... Best buy for the money. We recommend it." This shoe features full nylon uppers. Its sole has non-slip suction cup design tread.

saucony SHOE MFG. CO., INC.
A Subsidiary of Hyde Athletic Industries, Inc.
12 Peach St., Kutztown, PA 19530 (215) 683-8711

Vintage french "Levi's for feet" octopus sneaker ad

Here’s a late 1970s “Levi’s for feet” sneaker print ad featuring some old school runners.

Prenez pieds avec Levi's.

🦑

Pour toute information, téléphonez au 02/479 99 60.

Levi's for feet, est la chaussure à tout faire. Dans laquelle vous vous trouvez à l'aise, partout et toujours. Super-confortable, elle est la complice idéale de vos jeans. Choisissez votre modèle dans le présentoir Levi's for feet de votre magasin favori.

Vous trouverez sûrement votre pointure, nous les avons toutes à partir du 27!